WHY ARE THEY IMPORTANT?

• Roadmap for Inbound Activity to Come

• Clarify Expectations

• Timeline for Delivery

• Picture of What They Get

WHAT GETS INCLUDED?

• Analysis of Company

• Analysis of Competition

• Buyer Personas

• Buyer’s Journey for Each Persona

• Content Roadmap

• Suggested Next Steps

HOW WE SELL GAMEPLANS

• Foot in the Door

• Small Investment with No Commitment

• Money Back Guarantee

• Sell to Who You Want to Work With

• What is the cost?

HOW TO BUILD IT

PART 1: ANALYSIS OF COMPANY

• Who are top 5 competitors?

• Who are their buyer personas?

• Where do their best leads come from?

• How is new business acquired?

• How is on-going business retained?

• What solution-based keywords are used?

• What pain-based keywords are used?

CLIENT QUESTIONNAIRE

ANALYZE COMPETITION

• SiteAlerts

• HubSpot

• RavenTools

ANALYZE COMPETITION

• Are they using landing pages?

• Do they use a blog?

• Are they active on social media?

• How many indexed pages do they have?

• Who is giving them inbound links?

BUYER PERSONA DEVELOPMENT

• Run the Buyer Persona Worksheet

• Understand the Questions Being Asked

• Identify the Common Objections

• Find the Change Drivers

THE BUYER’S JOURNEY

• Outline Journey for Each Persona

• Start at the Bottom of the Funnel

• Premium Resources for Each Phase

• Persona Content Roadmap Download

IMPLEMENTING GAMEPLAN

• Set Expectations at 6-8 Weeks

• Phase 1: Build the Engine

• Phase 2: Inbound Marketing Campaigns