1. Build the Ultimate Inbound Website:Optimizing Your Site for Search, LeadGeneration & Conversions@bobruffolo @impactbnd

2. Bob Ruffolo Joe RinaldiFounder & CEO@bobruffoloCreative Lead / Developer@brosephrinaldiBobRuffoloFounder & CEOIMPACT Branding &Designrruffolo@impactbnd.com@bobruffolo 3. Were in the business of helping you andyour organization succeed.Impactbnd.com @bobruffolo 4. We do this by helping you: Increase brand awareness Generate more leads Close more sales Improve customer loyaltyWe use inbound marketing to do this.Impactbnd.com @bobruffolo 5. Inbound Marketing MethodologyDelightPromotersCloseBuyersConvertLeadsAttractStrangers VisitorsCreate ContentBloggingSEOSocial MediaCreate OffersLanding PagesCalls to ActionA/B TestingEmail MarketingAutomationInbound SalesSales TemplatesNewslettersFeedbackSurveysReferrals 6. Our Agenda for Today:1 2Help you decide if awebsite redesign is rightfor you15 things you can doright now to improveyour website 7. Whos considering buildinga new website? 8. Before building an entire new website,consider your options. 9. What can we do to improve theperformance of our website?1. Build a brand new website2. Redesign sections of website3. Update websites content4. Optimize website (SEO, conversions, etc.)A complete redesign is notalways the best option.Impactbnd.com @bobruffolo 10. There are lots of reasons to build anew site 11. Reasons to To Build a New Site To improve ability to manage and update To personalize the experience To implement content publishing To improve navigation or UI To better reflect the company brand To improve performance metrics To improve performance on mobile devices To integrate with other marketing toolsImpactbnd.com @bobruffolo 12. These are NOT reasonsto build a new website. 13. NOT reasons to build a new website1. To show off your web design skills2. To lower your traffic and leads3. To confuse your customers and prospects4. To decrease the amount of (indexed) pages5. To weaken your value proposition6. Just because its been awhile7. Because your boss told you to do itImpactbnd.com @bobruffolo 14. Complete site redesigns are a hugecommitment of time and resources.Be sure before jumping right in. 15. Preparing for a siteredesign 16. Preparing for a complete websiteredesign1. Benchmark KPIs for you and competition2. Inventory your assets3. Set goals4. Define target personas5. Finalize scope & schedule6. Finalize team or hire an agencyImpactbnd.com @bobruffolo 17. Required skills for the redesign team Project management Marketing strategy Content creation Search engine optimization Conversion optimization Graphic design Web development IntegrationImpactbnd.com @bobruffolo 18. So whether or not youre doing a fullsite redesign or just improving yourcurrent website 19. Here are 15 things you can do tomake it a winner. 20. Start with Analytics& Use Data to MakeDecisions1Impactbnd.com @bobruffolo 21. Know Who YoureTrying to Attract2Impactbnd.com @bobruffolo 22. Lead With YourInsight and Benefits3Impactbnd.com @bobruffolo 23. 4 Use a CMSImpactbnd.com @bobruffolo 24. Make Your WebsiteResponsive(for all screen sizes)5Impactbnd.com @bobruffolo 25. Incorporate Tons ofHelpful & EducationalContent6Impactbnd.com @bobruffolo 26. Use a Blog / ArticlePublishing Platform7Impactbnd.com @bobruffolo 27. Make Your ContentSharable8Impactbnd.com @bobruffolo 28. Gate Your BestContent UsingLanding Pages9Impactbnd.com @bobruffolo 29. Have Lots ofLanding Pages10Impactbnd.com @bobruffolo 30. Strengthen YourSales ReadyOffer11Impactbnd.com @bobruffolo 31. Strengthen YourCalls to Action12Impactbnd.com @bobruffolo 32. Use Tons of Proof(Customers, Users,Subscribers, Social,etc.13Impactbnd.com @bobruffolo 33. Personalize TheUsers Experience14Impactbnd.com @bobruffolo 34. 123 35. Integrate YourWebsite With All ofYour Marketing15Impactbnd.com @bobruffolo 36. Siloed Web ExperienceDifficult or TimelyAlmost ImpossibleLeads to CRMEmail MarketingSocial MediaKeywords / SEOAuto Contact Record UpdatingPersonalized ContentSmart CTAsTriggered EmailsProgressive ProfilingInbound Engagement TimelineSmart SegmentationSimpleCMS for Pages & BloggingPage Visit AnalyticsWebsite 37. Fully Integrated Web ExperienceDifficult or TimelyAlmost ImpossibleLeads to CRMEmail MarketingSocial MediaKeywords / SEOAuto Contact Record UpdatingPersonalized ContentSmart CTAsTriggered EmailsProgressive ProfilingInbound Engagement TimelineSmart SegmentationSimpleCMS for Pages & BloggingPage Visit AnalyticsFully IntegratedWebsite 38. Master Your NextRedesign byDownloading thisFree Guide.Impactbnd.com/redesign10 39. Talk to us about your next websiteredesignImpactbnd.com/cos 40. Questions?Impactbnd.com @bobruffolo