chris heiler, how to build your business through inbound marketing
TRANSCRIPT
Attract More Visitors and Leads and Close More Customers With Inbound Marketing
Chris HeilerFounder & President
NOW WHAT?
WHAT’S NEXT?
Attract
ContentSocial Media
SEO
MeasureConvert Close
OffersCalls-to-ActionLanding Pages
Lead ScoringLead Segmentation
Lead NurturingCRM Integration
SourcesPage Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology
Measurable results:
1. Revenue increased by 230% in one year2. Now selling over 300% more packages3. 185% increase in web traffic4. 2x more sales qualified leads coming
through the funnel
Measurable results:
1. In one month, generated over 60 new leads from social media
2. Cost per lead (CPL) was 80% less than leads via PPC advertising
3. Cost of customer acquisition (COCA) is expected to be 1/3 that of PPC
Attract
ContentSocial Media
SEO
MeasureConvert Close
OffersCalls-to-ActionLanding Pages
Lead ScoringLead Segmentation
Lead NurturingCRM Integration
SourcesPage Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology
Write and Optimize
• 500 words minimum• Optimize for keywords (try InboundWriter.com)• Don’t forget your meta data• Optimize your images• Setup Google Authorship
Social Media Tips
• Update and share archived blog posts
Social Media Tips
• Update and share archived blog posts• Don’t be lazy, care about conversion!• Headline, thumbnail image, description
• Promote posts on Facebook
Don’t be afraid to spend a little $$$
• Understand who you are targeting with ads• Understand how you are going to convert visitors• You better be able to measure results/ROI
Attract
ContentSocial Media
SEO
MeasureConvert Close
OffersCalls-to-ActionLanding Pages
Lead ScoringLead Segmentation
Lead NurturingCRM Integration
SourcesPage Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology
Inbound Marketing Methodology
75 to 90% of people visiting your website are not ready to buy--they are in fact-finding mode
Mr. and Mrs. Homeowner
Mr. and Mrs. Murray
Attract
ContentSocial Media
SEO
MeasureConvert Close
OffersCalls-to-ActionLanding Pages
Lead ScoringLead Segmentation
Lead NurturingCRM Integration
SourcesPage Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology
(800) [email protected]