In this module we will discuss these 7 potential areas :-

A. Be discoverableB. Right pricingC. Communicate wellD. Ship in timeE. Package wellF. Seller ratingsG. Customer delight

How to boost sales

It is important for the buyers to find your products easily on the website

1 Be discoverable

You can help them out by-

• Enter searchable words in product title

• Make product description comprehensive

1. Search optimization

• Use catalogue socialshare to promote yourproducts on varioussocial media sites

2. Social media

• Participate in as manypromotions as possible

• Update stocks and price

3. Promotions

1 Be discoverable A SEO

The process of making your product more visible on marketplace

Product titleIt is a name which you provide as the title of the product

While defining the product title, the components you need to consider are-

It is wise to put a bit of thought into the selection of keywords

Brand Strak

Color Blue

Material Cotton

Product type

T-shirt for men

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1 Be discoverable A SEO

Keyword stuffing will affect the quality of your product description

Product descriptionCustomer's view of a product that includes its benefits, presentation, price, purpose, etc.

Always write your product description considering-

• Key features• Different uses• Benefits• Suggested occasions• Correct size guide• Warranty details

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1 Be discoverable

Promote your products on social media to increase footfall to your products

Share your product on social media by following these simple steps-

B Social Media

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Click on share icon

Choose Social Media Platform

Click on share

Participating in promotions helps to reach a larger base of buyers

Be discoverable C Promotions

Get noticed

• Participating in promotions will increase your visibility with buyers

Boost sale

• You get to sell more inventory and increase your revenue

New buyers

• You get to reach out to more number of buyers

Better rating

• You reach more buyers, get more reviews and if you perform well you’ll have better seller rating

Promotion is an activity that supports or encourages sale of a group of products

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Standard products: price according to other sellers of same product

To set a competitive price you need to watch the marketplace and study your competitor’s prices

2 Right pricing

Non standard products: price according to products with similar attributes

For products that are sold by Multiple Sellers such as Mobile Phones etc..

For products which are sold by individual seller. Such as Non Branded T-shirts and other apparels

Compare your product with other sellers Compare with products with similar attributes

Pricing should be based on the kind of product you are selling

A Competitive pricing

Strategize your discount in such a way that increases percieved value of your product

2 Right pricing

Show some discounts on products improve perceived value for money

Always mention MRP so that buyer can see the discountAvoid giving 80% and above discount

End your price with digit 9 to make your product appear less costly

Seller 1 Seller 2

Product iPhone 6 64 GB ( Gold)

iPhone 6 64 GB ( Gold)

MRP Rs. 72,000 Rs. 72,000

Selling Price Rs. 59,999 Rs. 60,112

B Strategic discounting

2 Right pricing

Product bundling is offering several products for sale as one combined product

Similar products used regularly

The two or more same products areoffered together for one bundled price

The two or more different products(generally used together) are offeredtogether for one bundled price

Accu-Check Active Glucometer Combo Of 4Combo Of Sony CDX-G1150 CD/USB/FM/AM Player + USB Dongle

Complementary products bought together

• Help in selling more inventory• Provide value for money to buyers • Saves logistics costs

Bundling can be done in these ways-

C Bundling

Benefits

3 Communicate well

Your product’s catalogue should be of high quality

A catalogue is your way of showcasing your product to potential buyers. You should-

Sell products from more categories

Provide good quality images

Make better assortment of the products

Communicate well

Product images are a very important component because they speak more than words

Image quality3 A

• Minimum resolution should be 500*500 pixels

• To avoid tinting of image take shot in proper white light

• Use tripod to avoid blurred image

• White Background

• Take Multiple shots to cover all angles view of the product

• Image should cover 80% of total area of image

Communicate well

Keep building and updating your catalogue

Tip: If you are going on holiday, you should update inventory on Paytm seller panel.

Adequate products and stock3 B

Follow the steps below to improve catalogue

• Maintain sufficient stock• List different/Multiple

Variants products

• Keep track of your inventory and update it regularly

• Provide genuine and good quality products to increase orders

Ship your products timely

Ship in time

Once a buyer orders a Product they can’t wait to receive it, so in order to gain user’s trust ship out your product as fast as possible

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1 You can check your “days left for shipping” in seller panel under orders tab. Try to acknowledge order within 24 hours

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Reduce risk of returns

Improve seller ratings

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What is a fulfillment centre?

Fulfillment centre is a store/warehouse approved by Paytm where you can keep stock of your products so that they can be processed in time. It will help you in the following ways-

Process orders in time

Reduce operational expenses

Fulfillment centreShip in time4 A

Benefits of fulfillment centre

Package well

Your product goes through a tough journey until delivered

Protection

Information

Convenience

Follow our packaging guidelines

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Package well

For a buyer, receiving a package from the online retailer is supposed to be a wonderful experience

Tip: If you are an OEM seller, you could repack to make your product more presentable.

Cushion the product inside the package with things such as bubble wrapping

Use tapes liberally on joints and edges

Use strong material that keeps the product safe from scratches or damage on the outside

Use ‘Fragile’ sticker if applies to the product type

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Package well

General packaging guidelines

Add all other details and documents necessary

Print the shipping label clearly and stick it on the pack

Please make sure that it is not wrinkled and all details are clearly visible, including the barcode

Tip: For category wise packaging guidelines – Click here

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Product as described

Seller ratings

The seller ratings are a great way to track your performance and the services you offer

Product Packaging and Handling

Timely Delivery

As of now, on Paytm a buyer can rate you on 3 main aspects

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Seller ratings

How you can check your ratings ?

You can check rating, according to your performance on the seller panel in the dashboard tab

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You will be able to view your ratings

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Click on Dashboard

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Seller ratings

Importance of seller ratings

Seller rating is very important because of the following reasons

Increase in sales

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Identifies you as a trusted seller

Give your product more visibility Reduces the return rate

Customers love surprises

Customer delight

Here’s a little insight into selling Freebies on Paytm to help give the extra edge to your business needs

• The MRP of the Freebie listing should not include the MRP of the freebie

• It is recommended that you mention the individual MRPs of the base product as well as the freebie in the product description

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Thank you!

Sell MoreEarn More