AUGMENTED REALITY PORTFOLIO

AR Potential

2013 2014 2015 2016 2017

AR marketing revenue

at the end of 2013 is expected to be

around

$300 million.

30 percent mobile

subscribers will use AR at least once in a

week.

More than

$864 million

smartphones will have AR

technology enabled in them.

AR revenues expected to cross

$600 billion.

More than 2.5 billion

mobile AR apps are going to be downloaded.

Source: www.augmentedrealityrends.com

Types of Augmented Reality Books. Add digital to your print strategy!

1. 3D Coloring Books

Coloring book characters rise up in 3d as a reward to the children’s accomplishment

2. 3D Activity Books

Activity books come to life with Augmented Reality

3. Immersive 3D Books

Kids can immerse into their favorite characters and share pictures & videos.

4. 3D Storytelling

Recreate scenes from the book using beautiful 3d animations and effects

5. 3D Puzzles

Add new life to puzzles using AR. A fun rewarding way to interact with puzzles

6. 3D Flash Cards

Flash cards can be augmented with 3d characters to make learning more fun!

7. Gamification

AR makes gaming very user-friendly and interesting!

8. Augmented Reality Selfies

Take selfies with the character and post on facebook.

Great for promotions!

9. AR Toy Scanning

Complete the assembly and then Scan the toy to see it come to life!

Business Models

Paid Apps

Revenue earned on every download of the app

Fremium Apps

Free app. Paid Content.In-App purchases.

Cross-Sell

Connect the app to an ecommerce store with access to merchandise.

Brand Association

Example: Complete the coloring book AR app and win a $10 coupon from ToysRUs!

Incentivize readers to use the app, by providing them points which could entitle them for physical purchases with certain brands.

One App – Many books!

Build a unique Navneet App which once downloaded will work for multiple books! Promote brand value!