how to be a great salesperson

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Thursday, August 8, 13

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What do the best salespeople have in common? We polled a number of modern sales leaders to find out which qualities consistently spell success for salespeople. The results were surprisingly reminiscent of one of the most iconic sales guide ever written (and dating back from 1935). So what does it take to succeed in sales?

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Page 1: How to be a great salesperson

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Page 2: How to be a great salesperson

We asked a number of sales managers, experts, influencers, and representatives a single question:

Which qualities and habits define a great sales rep?

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Page 3: How to be a great salesperson

We recorded the best of their responses:

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Page 4: How to be a great salesperson

I've hired and trained thousands of salespeople. Contrary to popular opinion, great salespeople come in all personality types. But to me there are two qualities that all the great ones have in common. The first is persistence: they have to know how to be winningly aggressive; that is, they have to be aggressive without appearing pushy. Second, they need empathy: they have to be able to see the world through their prospect's eyes, and empathize with that position. I've seldom known anyone with both those traits to fail at sales.

barry maher, barry maher & associates

Thursday, August 8, 13

Page 5: How to be a great salesperson

Prospects have access to all the data they want, thanks to the Internet. They’re looking to do business with someone they trust. The most effective sales reps can establish personal connections and trust very quickly, while providing value to the prospect over a period of time. When prospects are ready to buy, they will seek out the people they trust most (the best sales reps) to solve their issues.

matt kress, relate.ly

Thursday, August 8, 13

Page 6: How to be a great salesperson

In my research across hundreds of sales organizations the single thing that differentiated top tier sales people was was their sense of noble purpose. The sales people who sold with noble purpose, who earnestly and factually wanted to make a difference to their customers, consistently outsold the sales people who were focused on targets and quotas.

lisa earle mcleod, mcleod & more, inc.

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Page 10: How to be a great salesperson

1) Are enthusiastic about the product/service they sell and truly believe it is of value to their prospects/customers

2) Have a sales process that they follow

3) Prospect consistently

4) Use technology to their advantage without letting it bog them down

5) Have a burning desire to make a lot of money

6) Truly enjoy helping others

7) Are completely honest with their prospects/customers

jeff goldberg, jeff goldberg & associates

The Best Reps:

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Page 11: How to be a great salesperson

It’s so deceptively simple:

The quality that defines the best sales reps is the desire to be genuinely helpful.

The best salespeople understand customers want solutions to their problems, and they're paid well to solve issues, not close deals.

Zig Ziglar said it best: "If you help enough people get what they want, you'll get what you want."

michael bremmer, telecom quotes

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Page 12: How to be a great salesperson

Research indicates that 99% of all sales people can explain the features and benefits of a product equally well (Forum Co. Boston, 2009). What separates the top 1% from the other 99% is their ability to develop the trust of their prospects and clients. Are you doing something to the client or for the client? That difference between manipulation vs facilitation goes a long way towards building trust.

john brubaker, the coach approach

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Page 15: How to be a great salesperson

Sellers today need to differentiate by showing they know their business as well as the customer’s business. That combination puts them in a position where they can actually help the end client. Knowing the larger complex landscape, their product set and the client’s business puts them in the cross hairs for success.

mike rosner, dgit

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Page 17: How to be a great salesperson

The best sales reps is someone who has a passion to sell and knows how to do it offline and online. Someone who wants to be in touch with clients, knows how to make a difference (what the client cares about), knows how to deliver that message (and how to deliver it efficiently), has a passion for excellence; is smarter than the average bear and has some business acumen.

In today's environment, you need to be organized, self-managed, offer boundless energy and take the initiative.

stephanie woods, huthwaite

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Page 18: How to be a great salesperson

• Don't be afraid to tell customers, "this is not for

you.” You'll earn karma points for keeping it real and it will come back to you eventually. Your reputation is way more important than any one sale you make.

• If you don't know the answer, tell the customer you don't know instead of making stuff up on the spot (sales people are famous for this). Go find out the answer and then come back – your prospect will love that.

jeff zelaya, vocus

To be a successful sales rep, you have to be honest. All the time.

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Page 21: How to be a great salesperson

The best way to understand and navigate the balance between art and science is to leverage science and apply it to the business of selling. The scientific analytics used with sales reps today helps keep the human element in the forefront of exceptional sales. The more competitive your market and the more your product becomes a commodity, the more critical the human element becomes. Science ties the two together. For example, let’s say there are very few differences between your product and your competitor’s – the human element becomes the primary differentiator.

nancy martini, pi worldwide

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Page 22: How to be a great salesperson

The most important quality that a good sales rep must have is the ability to listen. Listening starts the moment you identify a lead – before you even talk to the lead. By listening, I mean doing research on the person and their company, figuring out their challenges, and making sure that your product will solve their problem. Nowadays, there are so many social media tools that can help you do research and separate good leads from bad ones – why wouldn’t you use them to your advantage?

rasheen carbin, mba project search

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Page 23: How to be a great salesperson

1. Hungry fighter: high energy and strong work ethic.2. Positive attitude.3. Great listener.4. Sense of humor.5. Customer centricity: *A Customer Whisperer*6. Authoritative: know products and/or services inside out.7. Prepared.8. Has a great reputation.9. Good first impression and is likable.10. Sets goals, and measures them.

george schildge, matrix marketing group

The 10 Qualities of Top Performers

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Page 24: How to be a great salesperson

A good salesperson serves as a consultant. He listens, listens, and listens.

A better salesperson may even recommend a competitor if the product or service is a better fit for the customer.

The best salesperson has transcended the title of sales rep, and has become a trusted friend.

mark lupton, the houstonian hotel, club & spa

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Page 28: How to be a great salesperson

matt suggs, mediafly

Customers appreciate sales reps that understand their business and help them achieve their goals. In the end, people buy from people they like, so qualities that are important to customers build the foundations for successful sales reps.

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Page 29: How to be a great salesperson

I have often used a term I call Character Chameleon. The best sellers I have been around have an uncanny ability to read their clients personalities and styles very quickly in order to adapt their approach accordingly. Some clients want small talk, others want to get straight to the point. Some like to laugh, others are all business. Figuring this out quickly and being able to adapt is key to earning respect and trust. Sometimes it's as simple as asking the client how they like to be sold to.

todd brown, cima solutions group

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Page 30: How to be a great salesperson

What are the 10 most common traits and habits of successful sales reps?

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Page 31: How to be a great salesperson

About RadiusRadius is building the system of record for business information. Our sales prospecting application normalizes data from 30,000+ sources to make sense of constantly changing business data. Sales and marketing teams that sell to small-and-medium-sized businesses in the U.S. use Radius to fill their pipelines with quality leads.

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