how nonprofits can leverage social to drive donations, awareness and engagement
TRANSCRIPT
How Nonprofits Can Leverage Social To Drive Donations, Awareness & Engagement.
Presented by
Agenda
Introduction Nonprofits Trends In Social Media Key Challenges Panel Discussion Q&A
Meet alpha. She’s queen of the social jungle.
All in one social media platform helps nonprofits listen, analyze, engage & publish
#22pushchallenge & Platoon22
#22PushUpChallenge
17,660,214Pushups Completed
62,829IG posts
#22pushupchallenge
77,716Public Posts On Instagram
#22pushups
118,027Public Posts On Instagram
#22kill
Nonprofits Trends in Social Media
97 USE
SOCIALMEDIACONTENT
%
Which content marketing tactics does your organization use?
Social Media Content - Other than blogs 97%
eNewsletters 94%
In-person Events 91%
Articles on Your Website 87%
Videos 87%
Illustrations/Photos 86%
Infographics 71%
Blogs 64%
Print Magazines 49%
Research Reports 47%
Print Newsletters 45%
Average Number
Used
12
Nonprofit Content
Marketing Social Media
Platform Usage
Social is #1 Content Strategy for NP’s
Facebook 96%
Twitter 93%
Youtube 77%
LinkedIn 65%
Instagram 58%
Google+ 39%
Pinterest 36%
Nonprofit Content
Marketing Social Media
Platform Usage
Average Number
Used
5
Most Used Platforms
Are Using Social Ads
To Expand Their Reach Beyond Their
Own Followers.
97%Of Nonprofits Are
Using Social Media
BUT ONLY
50%
Search Engine Marketing (SEM) 55%
Social Ads (e.g., LinkedIn ads) 52%
Promoted Posts (e.g., promoted tweets) 49%
Print or other offline promotion 41%
Native Advertising 35%
Traditional Online Banner Ad 31%
Effectiveness Rating for Nonprofit Paid Advertising MethodsFew funds for Paid
Key Challenges
• Traditional Brick & Mortar Heritage • Publish Over Engage (Megaphone Approach) • Earned Media - More Difficult • Limited Funding For Resources & Paid Efforts • Reliance On User Generated Content
Key Challenges
How can you leverage social media for your next big campaign?
Here’s how our panelists did it…
Meet Our Panelists
Our Panelists
Mimi Carter Environs Communications
Kendra Kojcsich Porter Novelli
Dale Nirvani Pfeifer Good World
Cody Kessler Platoon 22
Gadi Ben-Yehuda AAAS
Assoc. of Women’s Health Obstetric and Neonatal Nurses
Integrated digital & traditional marketing campaign
140M 464M 225K
Our Panelists
Mimi Carter
Senior Vice President, U.S. General Manager
Impressions Reach Diapers Collected
Ice Bucket Challenge (ALS)
700K
17M
440K
Our Panelists
Kendra Kojcsich
Vice President
FB fans in 1st weeks
Videos on FB
Engaged
$115MRaised
Our Panelists
Dale Nirvani Pfeifer
#donate CEO & Founder
#donate is the world’s only technology for hashtag donations on Facebook, Twitter, and the Web
Our Panelists
Cody Kessler
#22pushupchallenge
#22pushupchallenge
1. California is the most active state in the U.S. with 136,079 interactions 2. New York is 2nd most active with 103,388 interactions 3. Louisiana is 3rd most active with 71,524 interactions.
Interactions by country: US has 525,493
U.K. has 78,314 and France has 3,625
Our Panelists
Gadi Ben-Yehuda• Director of Social Media • Manages 60 Communities for AAAS • Social Media Professor at American
Q&A
Additional Resources Request a Demo World Vision Case study Social Media for The Greater Good: An Analysis of The Nonprofit Industry
#MakingTracx
Go Bananas!
