socialnetworking & nonprofits
DESCRIPTION
Part of a guest lecture I did at UNH Nov 2008. Focused on teaching nonprofit degree majors about social networking and mediaTRANSCRIPT
Social Networkingand Non-Profits
K.S.LeBlanc Nov 11, 2008 www.aleurosolutions.com Twitter Me: KSL
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Understanding
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What does it mean to be a NPO?
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What does it mean to be a NPO?
• 501c3 organization, or a 501c4, or a ...
• an organization that supports a community mission
• an organization that resolves issues within a community
• there are as many different npo’s as there are communities, issues, people
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How does a non-profit survive?
What is their “air”?
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How does a non-profit survive?
What is their “air”?
• the people that support it
• volunteers
• staff
• financial contributors
• leaders
• the community
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So ... a NPO is ...
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So ... a NPO is ...
• a collection of people with a common interest or goal, with a set of common or shared values
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What’s a Social Network?
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What’s a Social Network?
isn’t the Internet?
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What’s a Social Network?
isn’t the Internet?
MyFaceTube?
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What’s a Social Network?
isn’t the Internet?
MyFaceTube?
No.
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What’s a Social Network?
isn’t the Internet?
MyFaceTube?
No.
A Social Network is a collection of people with a common interest or goal, with a set of common or shared values.
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Language
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Terms
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TermsForum
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Terms
• A public meeting or assembly for open discussion
Forum
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Terms
• A public meeting or assembly for open discussion
Forum
Blog
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Terms
• A public meeting or assembly for open discussion
• A frequent, chronological publication of personal thoughts and Web links.
Forum
Blog
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Terms
• A public meeting or assembly for open discussion
• A frequent, chronological publication of personal thoughts and Web links.
Forum
Blog
Micro-Blog or Tweets
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Terms
• A public meeting or assembly for open discussion
• One or two sentences of personal thoughts, questions and/or links, usually spawning conversation threads
• A frequent, chronological publication of personal thoughts and Web links.
Forum
Blog
Micro-Blog or Tweets
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Terms
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TermsSocial Network
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Terms
The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.
Social Network
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Terms
The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.
Social Media
Social Network
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Terms
The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.
Social Media
Social Network
An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
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Terms
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TermsRSS
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Terms
• Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
RSS
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Terms
• Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
RSS
Mobile Marketing
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Terms
• Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
• Calls to action sent to cell phones via SMS, MMS, or WAP
RSS
Mobile Marketing
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Terms
• Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
• Calls to action sent to cell phones via SMS, MMS, or WAP
RSS
Mobile Marketing
New Media
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Terms
• Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
• Calls to action sent to cell phones via SMS, MMS, or WAP
RSS
Mobile Marketing
New Media
• The marriage of mediated communications technologies with digital computers.
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Statistics
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What’s the buzz about?
Data is pulled from various sources including the social networks themselves and ComScore - these numbers were collected Nov 10, 2008
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What’s the buzz about?As of November 2008....
• MySpace has surpassed 100 million registered users worldwide
• Facebook at more than 160 million registered users worldwide
• HI5 80 million registered users
• Friendster 85 million registered users; 61 million unique visitors each month
• Orkut 22 million registered users
• Bebo 27 million registered users
• Skyrock Network 10 million profiles
Data is pulled from various sources including the social networks themselves and ComScore - these numbers were collected Nov 10, 2008
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What’s the buzz about?As of November 2008....
• MySpace has surpassed 100 million registered users worldwide
• Facebook at more than 160 million registered users worldwide
• HI5 80 million registered users
• Friendster 85 million registered users; 61 million unique visitors each month
• Orkut 22 million registered users
• Bebo 27 million registered users
• Skyrock Network 10 million profiles
... and they are all growing.Data is pulled from various sources including the social networks themselves and ComScore - these numbers were collected Nov 10, 2008
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http://bp1.blogger.com/_W1tx8Q4vrbo/R54g3Kp5POI/AAAAAAAAAE8/mQFr7OniMpc/s1600-h/Picture+1.png
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As of Nov 2, 2008
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
303,824,646220,141,96972.5%130.9%
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As of Nov 2, 2008
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
Internet Usage in U.S.U.S.Population: Internet Usage: Penetration rate: Growth from 2000-2008:
303,824,646220,141,96972.5%130.9%
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As of Nov 2, 2008
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
Internet Usage in U.S.U.S.Population: Internet Usage: Penetration rate: Growth from 2000-2008:
YouTubeObama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCainObama has 905% more viewers than McCain
303,824,646220,141,96972.5%130.9%
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As of Nov 2, 2008
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
Internet Usage in U.S.U.S.Population: Internet Usage: Penetration rate: Growth from 2000-2008:
MySpaceObama: Friends: 833,161McCain: Friends: 217,811
Obama has 380% more supporters than McCain
YouTubeObama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCainObama has 905% more viewers than McCain
303,824,646220,141,96972.5%130.9%
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As of Nov 2, 2008
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
Internet Usage in U.S.U.S.Population: Internet Usage: Penetration rate: Growth from 2000-2008:
MySpaceObama: Friends: 833,161McCain: Friends: 217,811
Obama has 380% more supporters than McCain
YouTubeObama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCainObama has 905% more viewers than McCain
TwitterObama: @barackobama has 112,474 followersMcCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain
303,824,646220,141,96972.5%130.9%
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As of Nov 2, 2008
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
Internet Usage in U.S.U.S.Population: Internet Usage: Penetration rate: Growth from 2000-2008:
MySpaceObama: Friends: 833,161McCain: Friends: 217,811
Obama has 380% more supporters than McCain
YouTubeObama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCainObama has 905% more viewers than McCain
TwitterObama: @barackobama has 112,474 followersMcCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain
FacebookObama: 2,379,102 supportersMcCain: 620,359 supporters
Obama has 380% more supporters than McCain
303,824,646220,141,96972.5%130.9%
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How many people are online?
• As of June 30, 2008, 1.463 billion people use the Internet according to Internet World Stats.
• In July 2008, Google found more than 1 trillion active urls
http://en.wikipedia.org/wiki/Internet http://www.bspcn.com/2008/07/30/10-things-you-should-know-about-the-internet/
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Impact
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What’s Different Now
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What’s Different Now
• Marketing used to be in one direction
• business to consumer
• we were given their brand and their message to ingest
• Now it’s bi-directional
• we make decisions about the brand and message
• we decide if they are good or bad or unworthy
• we decide who to listen to
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What’s Different Now
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What’s Different Now
• a power shift is occurring
• it is no longer in the few but in the many
• supply and demand have begun to reflect the consumer want and needs more than ever
• transparency in business is required, no more curtain to hide behind
• our professional lives and personal lives have begun to merge into whole life
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Raising Money
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
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Raising MoneyHow did Obama raise so much money?
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
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Raising MoneyHow did Obama raise so much money?
“‘There's $200 million of those campaign contributions, there's no record,’ McCain said.
‘They're not reported. You can report online now ... $200 million that we don't know where the money came from. A lot of strange things [are] going on in
this campaign.’”
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
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Raising Money Cont.think ... iTunes
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
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Raising Money Cont.think ... iTunes
“Obama campaign manager David Plouffe did not detail the contributions, beyond saying that the campaign had added 632,000 new donors to its
rolls and that the average donation for the month was less than $100.”
“‘What's healthy for democracy is people sending their contributions in $5 and $10 amounts,’ Obama strategist David Axelrod said. ‘It's campaign finance reform on the natural. The more we can encourage
people to contribute like that, the better.’”http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
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Power of Many
http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation
See this slideshow!Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing
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Listeners?
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https://www.twitterfeed.com/socialactions
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https://www.twitterfeed.com/socialactions
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http://bokardo.com/archives/the-opaque-value-problem/
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I still don’t understand why anyone would want to listen
to me?
http://bokardo.com/archives/the-opaque-value-problem/
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I still don’t understand why anyone would want to listen
to me?
Opaque Value
http://bokardo.com/archives/the-opaque-value-problem/
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Listening
http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
click to be redirect, and listen this podcast
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Why do constituents become...
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Why do constituents become...
... donors?
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Why do constituents become...
... donors?
...volunteers?
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Why do constituents become...
... donors?
...volunteers?
...leaders?
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Why do constituents become...
... donors?
...volunteers?
because they were asked.
...leaders?
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Listening II
http://www.npr.org/templates/story/story.php?storyId=96890409
click to be redirect, and listen this podcast
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What are they all listening for
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What are they all listening for
A call to action
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Tools
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Tools
... to name a few
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Tools
• SlideShare
• Yammers
• YouTube
• Creative Commons
... to name a few
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Tools
• SlideShare
• Yammers
• YouTube
• Creative Commons
• Causes
• TechSoup
• NetSquared
... to name a few
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Tools
• SlideShare
• Yammers
• YouTube
• Creative Commons
• Causes
• TechSoup
• NetSquared
• Flickr
• AboutUS
• WordPress
• Network for Good
• GoodSearch
... to name a few
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Conclusion
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So what is it?
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So what is it?
• SocialNetworking (SocNet) is donor cultivation
• It is event planning
• It is messaging and branding
• It is a two way street
• It is collaborative
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It is NOT
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It is NOT
• It is not a mailing list
• It is not a place to make demands
• It is not something to be owned or manipulated
• It is not going to forget, ever
• It cannot be made to listen
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It Will
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It Will
• It will provide financial support when asked, for the right mission at the right time
• It will listen and repeat your messages
• It will work with you and for your cause
• It will forgive
• It will share, converse and relate
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Take Away• http://blog.ecairn.com/2008/11/06/top-150-social-marketing-blogs/
• http://www.chrisbrogan.com/
• http://sethgodin.typepad.com/
• http://beth.typepad.com/
• http://www.thoughtlabs.com/
• http://www.aleurosolutions.com/
• http://www.c3net.com/
• http://www.gilbert.org/programs/workshops/seminars/SNST
• http://business.rapleaf.com/
• http://www.convinceandconvert.com/
• Look me up on Twitter: KSL
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Slide 12 Data is pulled from various sources including the social networks themselves and ComScore - these numbers were collected Nov 10, 2008
Slide 13 http://bp1.blogger.com/_W1tx8Q4vrbo/R54g3Kp5POI/AAAAAAAAAE8/mQFr7OniMpc/s1600-h/Picture+1.png
Slide 14 http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
Slide 17 http://en.wikipedia.org/wiki/Internet
Slide 17 http://www.bspcn.com/2008/07/30/10-things-you-should-know-about-the-internet/
Slide 21& 22 http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
Referenced In This Presentation
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Slide 23 http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation
Slide 25 https://www.twitterfeed.com/socialactions
Slide 26 http://bokardo.com/archives/the-opaque-value-problem/
Slide 27 http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
Slide 29 http://www.npr.org/templates/story/story.php?storyId=96890409
Referenced In This Presentation
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Referenced In This Presentationon Slide 32
www.slideshare.com
www.yammer.com
www.youtube.com
www.twitter.com
www.creativecommons.com
www.google.com
www.causes.com
www.facebook.com
www.techsoup.com
www.netsquared.com
www.flickr.com
www.aboutus.com
www.wordpress.com
www.networkforgood.com
www.goodearch.com
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