how nonprofits can leverage social media to drive donations, awareness, & engagement
TRANSCRIPT
How Nonprofits Can Leverage Social To Drive Donations, Awareness & Engagement.
Presented by
Agenda
Introduction Nonprofits Trends In Social Media Key Challenges Panel Discussion Q&A
Meet alpha. She’s queen of the social jungle.
All in one social media platform helps nonprofits listen, analyze, engage & publish
Campaign Results: #22pushchallenge
17,660,214Pushups Completed
62,829IG posts
#22pushupchallenge
77,716Public Posts On Instagram
#22pushups
118,027Public Posts On Instagram
#22kill
Nonprofits Trends in Social Media
Which content marketing tactics does your organization use?
Social Media Content - Other than blogs 97%
eNewsletters 94%
In-person Events 91%
Articles on Your Website 87%
Videos 87%
Illustrations/Photos 86%
Infographics 71%
Blogs 64%
Print Magazines 49%
Research Reports 47%
Print Newsletters 45%
Average Number
Used
12
Nonprofit Content
Marketing Social Media
Platform Usage
Social is #1 Content Strategy for NP’s
Facebook 96%
Twitter 93%
Youtube 77%
LinkedIn 65%
Instagram 58%
Google+ 39%
Pinterest 36%
Nonprofit Content
Marketing Social Media
Platform Usage
Average Number
Used
5
Most Used Platforms
Are Using Social Ads
To Expand Their Reach Beyond Their
Own Followers.
97%Of Nonprofits Are
Using Social Media
BUT ONLY
50%
Search Engine Marketing (SEM) 55%
Social Ads (e.g., LinkedIn ads) 52%
Promoted Posts (e.g., promoted tweets) 49%
Print or other offline promotion 41%
Native Advertising 35%
Traditional Online Banner Ad 31%
Effectiveness Rating for Nonprofit Paid Advertising MethodsFew funds for Paid Advertising
Key Challenges
Traditional Brick & Mortar Heritage Publish Over Engage (Megaphone Approach) Earned Media - More Difficult Limited Funding For Resources & Paid Efforts Reliance On User Generated Content
Key Challenges
How can you leverage social media for your next big campaign?
Here’s how our panelists did it…
Meet Our Panelists
Our Panelists
Ice Bucket Challenge (ALS)
700K
17M
440K
Our Panelists
Kendra Kojcsich
Vice President
FB fans in 1st weeks
Videos on FB
Engaged
$115MRaised
Our Panelists
Dale Nirvani Pfeifer
#donate CEO & Founder
#donate is the world’s only technology for hashtag donations on Facebook, Twitter, and the Web
Phil & Co. is a full-service agency that specializes in creative marketing for companies and causes. Work includes #DiabetesDanceDare & #ArtSetFree.
>20M reach to date
31,305artworks submitted
+400%total social following
Q&A
Additional Resources • Request a Demo • World Vision Case study • Social Media for The Greater Good: An
Analysis of The Nonprofit Industry
#MakingTracx
Go Bananas!
