how many food decisions do we make everyday? in this two part study, participants demonstrated how...
TRANSCRIPT
How many food decisions do we make everyday?
In this two part study, participants demonstrated how unaware they are about the decisions we make relating to food and how many calories we consume due to our environment. The first study showed that
people underestimated the number of food-related decisions they made—by an average
of more than 221 decisions. Study 2 examined people who overserved and
overate 31% more food as a result of having been larger dish.
Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (january) 106-23.
Study 1:decisions, decisions, decisions
• People dramatically underestimate the number of food-related decisions they make.
• Each small decision is influenced by the environment thus leading to mindless eating
• There are 5 food-related decisions we make everyday– When– What– How much– Where– Who
Store brand or name brand?Fun-sized or party sized?Low-fat product or regular
product?Buy it now or later?
Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (january) 106-23.
Study 2: 8 oz cup or 16 oz?
• When participants were given larger dishware they ate 31% more but 74% believed they ate just as much as they normally ate
• Only 4% believed they had eaten more because of an environmental cue.
Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (january) 106-23.
Our environment influences food related decisions throughout the
dayWe are not aware how
many decisions we make everyday and we are not willing to acknowledge that our environment makes such an impact on us.
Our environment can work for us or against us
Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (january) 106-23.
“Just for fun”
More on this study, and other Food and Brand lab projects:
http://www.foodpsychology.cornell.edu/http://mindlesseating.org/
Created by: Annalise Shumway
Do we need the large fries and drink?
Making decisions at Starbucks in ‘You’ve Got Mail.’ http://www.youtube.com/watch?v=1UvOXW0etnw
Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (january) 106-23.