how influencers can help crown your content king
DESCRIPTION
With Influencers, the concept of the customer has changed. We’re now targeting those who not only buy our products, but those who can impact buying decisions. And when it comes to content marketing, Influencers can create impact for your content that can lead to better visibility, traffic, and interest in your business. Includes 10 real world examples of brands working with influencers to help crown their content king.TRANSCRIPT
How Influencers Can Help Crown Your Content King
Grouphigh Outreach SummitPresented byRobert ClarkeOp Ed Marketing@opedmarketing#outreachmarketing
The Definition of Your Customer Has Changed.
Your Customer is Anyone Who Buys From You
Anyone Who Influences Those Who Buy From You
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We Know Content is
King
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BLOGSINFOGRAPHICS
MEMESVIDEOS
PRODUCT REVIEWSLISTS
CASE STUDIESINTERVIEWS
WHITE PAPERSREPORTS
EBOOKSPODCASTS
ETC
“One Billion Websites, 500 million Blogs”
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We Try to Stand Out With Content Marketing
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Content Marketing Then…
YourContent
YourCustomer
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Content Marketing Now…
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Influencers Can Help Crown Your Content King
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“There are only 43 influencers who drive the majority of share conversation related to Harry Potter (content sharing). We’re finding that if you take email content and send it out to an audience of millions of people, you get a 0.5% clickthrough rate. But if you go to those top 50 influencers that click through
rate is closer to 10%.” – Bob Pearson, W20 Group
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Listen Up!
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Crowdsource Content from Influencers
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Poll, Survey, or Get Quotes from Influencers
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Give them Something to Blog About
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Interview Influencers
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Turn a Tweet, Chat, or Conversation into Content
Invite Influencers to Present, Host Webinar, or Attend Event
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Grant Exclusive Access
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Co-Promote Content(Brands Can Be Influencers Too)
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Hold an Influencer Summit!
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3 Takeaways
Customer Has Changed, So Should Your
Marketing
Take a Circular Approach to
Content Marketing
Engaging Influencers for Your Content is About Building Relationships
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Questions? Comments?Twitter @opedmarketingUse #outreachmarketing
Keep in [email protected]
Robert ClarkeOp Ed Marketing