How Graphic Design is related to marketing and advertising

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Graphic designing is a highly creative field in which designers work with texts, images, colours,patterns, and combine them to convey a particular idea. This conveying of a particular message,informing people about the product, to persuade them to buy it through attractive designs is a jobentrusted with a talented graphic designer. Graphic design plays a huge and a very important part inthe advertising and marketing activity of a business organization. Designers use their creative flairusing typography, imagery and their combination with colours and patterns to produce provokingdesigns.

The role of designers is evident everywhere around us from huge billboard advertisements ofdesigner wear hovering on the top of a city mall to the visiting card of an acquaintance lying quietlyin your wallet. Let's take an example, to probe further the relationship between designing andadvertising/marketing: If you are asked to think of a particular software company, a publishinghouse or a popular airline, what do you think first and how do you relate to that particular businessventure in your mind. It is most likely that images of its logo will conjure up in your mind.

You are likely to remember the design and the colour of the logo. This logo is a brand identity and ifyou can recall it, then the graphic designer who has designed it deserves a pat on the back. Thepurpose of creating a logo is to develop a brand image and identity with which consumers canassociate and of course if it's having a high recall value, the purpose of creating is fulfilled. So, adesigner plays an important role in branding. His work extends designing the brochures, pamphlets,tabloids; invitation cards and every aspect of branding which organization want to get themdesigned in an attractive and informative way.

There are several career options for designers in the designing and allied fields. They can make acareer in Illustration, typography, animation, digital/web design etc. and work in the advertising andmarketing department of an organization. The work of the designers can also be seen in productpackaging which is required to be visually appealing and informative at the same time to creatingdigital interfaces in the web world where making a strong advertising campaign is necessary toattract customers.

designers have the artistic ability to effectivelycommunicate ideas through designs. Theirvision should be in sync with that of the client.You can acquire designing skills by pursuing aprofessional program in graphic designing.

WLCI School of Advertising Graphic Designingunderstands the need to study advertising incontext of designing and thus offersprogramme in visual communication whereaspects integral to advertising such asbranding, corporate identity, copywriting foradvertising etc. are taught in the programalong with other modules of designing.Programs are available for under-graduatesand graduates. It is one of the leading designschools in the country which assists students ingetting the best placements. GraphicDesigning is one of the relatively new careersand has excellent scope in terms of jobopportunities especially in areas of IntegratedMarketing, communication and branding.

So, from the above discussion, we canconclude that designing is highly important activity and closely related to marketing, communicationand branding. Thus, a designer should be acquainted with all the aspects of advertising.

Author's Bio:

WLCI School of Advertising is one of the largest professional institutions in the country to offer acomprehensive graphic design courses. It is a premier B-school which offers traineeship program toits students along with the management course and offers industry -oriented course taught by seniorand experienced faculty. For more information, visit http://www.wlcibusiness.in/ .

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