graphic design | advertising solution
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NespressoVertou Coffee machines advertisment.“MAKE YOUR DAY”
Date: January 30, 2021Project: Nespresso Coffee – Magazine Advertisement “Make Your Day”Company: Nespresso Canada – Coffee MachineClient Name: Patrick Suriano, 1B28, Conestoga CollegeAgency: Nour Abiad, Nour Abiad for Design and advertising solutions
CURRENT BRAND POSITIONNespresso is seen as the leader in organized coffee machine market, and now they are lounching there new . We suggest that Nike channel their efforts through magazine advertisements target-ed at Skateboard magazine, Music Magazine and Style magazine (Name examples: Skateboard-ing, Transworld, Q, Thrasher).
UPON CAMPAIGN/AD COMPLETIONNike would like to be in the top 10 brand selections by target market by June of 2019.Nike would like its social media accounts to improve by 15% by the target date.
EXECUTIONBased on the target market research I’ve completed. I am going to appeal to the Alt. Millennial market and their interest in coffee by creating ad in the following magazine: sample 1, sample 2, sample 3. Using “Headline Kicker” (Make Your Day)
FOCUS GROUPAnyone who considers his or herself a coffee drinker looking for something a little more exciting.People between 22 - 80, who are looking for good quality. People who are concuming caffee regulary
END GOAL25% gain in Social Media Statistics with focus on Facebook and Instagram traffic by Augast of 2021.
PRACTICALITIESBudget: $30,000 CANDelivery Date: Augast, 2021Considerations: Continued digital/online work will be billed in a phased process.
APPROVALSFinal Approval Contact:Patrick SurianoProfessor, CoordinatorAdvertising & Marketing CommunicationsConestoga College299 Doon Valley DriveKitchener ON N2G 4M4519 748 5220 [email protected]
VISUAL DIGITAL [email protected] Decorso drive, Guelph ONGraphic Design | Advertising Solution EXCELLENCE - We strive for excellence on design, delivery and customer experience.COLLABORATION - We value collaboration. Our clients dreams become insights into our work.INTEGRITY - We take pride in our work and won’t settle on mediocrity.SUSTAINABILITY - We design with sustainability in mind. We use FSC approved materials when appropriate.
EXPERIENCEOur award-winning portfolio of work and clients can be viewed online at www.suriano.caCONTACT INFORMATIONP 226 339 5758E [email protected]
Wireframe
MAKE YOUR DAY
Magazine Ad
Magazine Ad
