hotel & motel real estate solutions prepared exclusively for: insert client name update with...

HOTEL & MOTEL REAL ESTATE SOLUTIONS

Prepared Exclusively For: Insert Client Name

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AGEN

DAProperty Profile

Project Team

Market Overview

Exhibit A: Preliminary Marketing Strategy

Exhibit B: Qualifications to Serve

Exhibit C: Standard Proposal Terms

Next Steps


PROPERTY PRO

FILE

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Insert address or property name here

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Insert Agent/Auctioneer Name - TitlePRO

JECT TEAMInsert Agent/Auctioneer Name - Title


Insert Agent/Auctioneer Name - Title


Dan Duffy joined United Country as part of a successful effort in February 2006 to secure growth capital to support the rapid growth of the United Country system. He serves as the Company’s Chief Executive Officer and Chairman of the Board of Directors. In his role as CEO, Dan is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to United Country franchisee partners as they operate in their local markets and serve their clients.

Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Dan served as the President and Chief Executive Officer of Microsoft’s “2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the United States and the U.K. Prior to his tenure in the technology services market space, Dan served as the Chief Development and Financial Officer of an online business-to-business exchange serving the auction and brokerage market for industrial equipment and was a founding member of the Chicago practice of The Center for Strategic Transactions, a division of Ernst & Young L.L.P., providing strategic and corporate finance advisory services to Fortune 100 companies as well as high growth technology, product and services organizations across multiple industries.

Dan Duffy – Chief Executive OfficerPRO

JECT TEAMMike Duffy – President

Mike Duffy is focused on bringing new, added value services, sales and marketing programs to United Country franchisees. With a 20 year background in marketing and sales, helping to build such national brands as Coca-Cola, Winston Cup NASCAR, RJ Reynolds, Minute Maid, Community Coffee, and numerous other well known brands, Mike is bringing this experience to build recognition and understanding of the United Country Real Estate brand with real estate buyers and sellers. Most recently, Mike served as Vice President of Community Coffee and prior to that as a Vice President of Marketing for Coca-Cola. In addition to branding initiatives, Mike has expertise in sales, building strategic partnerships and launching new programs.

David Dickey – Chief Operating & Technology Officer

Most recently, Dickey was Sr. Vice President Professional Services for ePartners. ePartners, the Microsoft 2005 Partner of the Year, specialized in delivering, integrating and customizing solutions tailored specifically for each client’s business needs. The group has a concentration in Microsoft .Net programming, Portal development services, systems integration, and a focus on ePartners’ core ERP and CRM product offerings. Prior to joining ePartners, Dickey was Director of Worldwide Professional Services at Pervasive Software where he led the services group in both North America and Europe. The group focused on solving complex database problems and had a specific practice in replication and disaster recovery solutions.

Mr. Jones has been a professional auctioneer since 1978 after attending North Texas State University where he studied business and journalism. Prior to joining United Country, he served as President of Mike Jones Auction Group, Inc., a national real estate and auction company for 27 years. He is considered an expert in auction sale management and facilitation, bid calling, marketing & advertising and business development. Jones joined United Country in 2006, today United Country is the largest integrated real estate and auction company in America with offices in Costa Rica, Panama and Mexico. Jones served as the 55th President of the National Auctioneers Association, is past-president of the Texas Auctioneers Association and is a 2005 Texas Auctioneers Association Hall of Fame Inductee. Jones is past chairman of the Texas Department of Licensing & Regulation-Auctioneers Education Advisory Board. He was named the 1998 International Auctioneer Champion in Oklahoma City and was the 1995 Texas State Champion Auctioneer. Jones is the founder and Director of the Texas Auction Academy training school where he has trained over 2000 auctioneers. He has conducted educational classes and seminars in over 30 states and was the Keynote speaker at the South African Institute of Auctioneers National Convention in 2003. Jones was elected to the National Auctioneers Foundation Board of Directors in 2010. He has conducted over 2,500 auctions globally for Fortune 500 companies, International banks and others. Mr. Jones annually conducts over 75 charitable and philanthropic auctions.

Mike Jones – President Auction ServicesPRO

JECT TEAMShawn Terrel, CAI, AARE – Vice President Auction Services

Shawn Terrel CAI, AARE brings a very extensive live and internet auction background to our executive management team. He has more than 18 years of professional real estate auction and bid calling experience across the United States. He has managed well over 2,000 professional auctions with a focus on commercial, industrial and development properties. Mr. Terrel is currently on the Board of Directors of the National Auctioneers Association and is a Past Chairman and President of the Oklahoma State Auctioneers Association. In 2007 he was named Oklahoma State Champion Auctioneer. Mr. Terrel is a graduate of the Certified Auctioneers Institute (CAI) at Indiana University and holds the Accredited Auctioneer Real Estate (AARE) designation. He is a graduate of the Missouri Auction School and the Texas Auction Academy, where he is a state approved instructor.

Kevin Oldham – Vice President Marketing Services

Kevin Oldham brings over 14 years of marketing and advertising expertise to the United Real Estate team. Prior to joining United Real Estate, Oldham launched a marketing firm that catered exclusively to real estate developers, offering strategic solutions designed to generate traffic for their projects. Prior to this entrepreneurial venture, Oldham offered marketing services for Kansas City’s largest residential real estate broker and for AMC Entertainment where he was instrumental in launching Virgin Mobile in the United States on behalf of Best Buy. Oldham earned his MBA from Baker University in 2007.

National Hotel & Motel Real Estate MarketM

ARKET OVERVIEW

For 86 years United Country has been at the forefront of the hotel and motel real estate industry. Our statistics provide a national snapshot from a market leadership perspective.

Listings: 172 Value of Listings: $140 million Acres Listed: 1,742

Hotel & Motel Listing Data

Sales: $4.7 million Largest Sale: $875,000 Average Sale: $188,222

Hotel & Motel Sales Data

Exclusive Confidential Buyers: 3,670 Purchased Buyer List: 35,000+

Hotel & Motel Buyer Leads

*Reporting period: Sept 2009-Sept 2011

Comparable Market AnalysisM

ARKET OVERVIEW


EXHIBIT A: PRELIMINARY MARKETING STRATEGY

PRELIMIN

ARY MARKETIN

G STRATEG

Y

United Country’s primary goal is to sell your property to a buyer in 180 days or less at a price of XXX. United Country will provide regular feedback to you regarding the marketing process and market conditions to best position the sale.

Marketing Objective

United Country has developed a comprehensive marketing approach that meshes together our proven process with our proprietary marketing services to accomplish your property sale goals. Our process and preliminary marketing plan are outlined on the following pages.

Marketing Summary Outline

PRELIMIN

ARY MARKETIN

G STRATEG

YMarketing Process

1. Client Consultation Identification of client goals Situational analysis

2. Research Market analysis Competitive analysis Target buyer identification

3. Distribution Channel Review Evaluate media channel reach to buyers Research innovative channels

4. Marketing Campaign Development Strategic media planning Rate and placement negotiation Proposal preparation and submission Revisions to meet client expectations and budget

8. Post Analysis Reporting Closing and reporting Post analysis report and compilation

7. Property Sale and/or Auction Day of auction materials if applicable Event coordination and support Property sale

6. Campaign Execution Timeline establishment and management Media buying and placement Vendor management / Quality control Design, interactive, PR and media execution

5. Client Approval of Marketing Campaign Engagement letter execution Client submission of details and images Initial payment submission if applicable

PRELIMIN

ARY MARKETIN

G STRATEG

Y

Insert marketing plan here. Utilize the Excel file located on any of the Specialty Property Group categories.

Suggestions:1)Remove any line items on the marketing plan that do not apply to the property type you are trying to secure the listing for. 2)Add any line items you do on a local or regional basis3)Convert plan to a PDF4)Export PDF to an Image file5)Insert image(s) of the marketing plan here

Marketing Plan

EXHIBIT B: QUALIFICATIONS TO SERVE

QU

ALIFICATION

S TO SERVE

Innovating real estate since 1925

Largest integrated real estate and auction company in the country

Most comprehensive and effective real estate marketing system available

More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)

United Country Overview

600 offices in the U.S., Costa Rica, Panama and resort areas of Mexico

4,000 associates

Industry LeadershipNumber One Land CompanyQ

UALIFICATIO

NS TO

SERVE

Recognized by The Land Report as: #1 Land Real Estate Company 2010 #1 Land Auction Company 2009 and

2010

United Country has recently been recognized as one of the top U.S. real estate companies by the following:

AllBusiness.comEntrepreneur MagazineThe Wall Street JournalFranchise Business Review

QU

ALIFICATION

S TO SERVE

Global Marketing Resources

Specialty Real Estate Catalogs 1,500,000 Million Distribution

Continual SEO: National, State, Office and Listing Levels

Lead Generation and Management

Extensive Direct Mail and E-mail Programs

National Property Advertising on 3rd Party Media

2,000 Lifestyle Real Estate Websites with 3,000,000

Monthly Visitors

QU

ALIFICATION

S TO SERVE

Global Marketing Resources

Social Media Integration

Specialty Property Groups

Strategic Partners

Public Relations

iPhone App and Mobile Friendly Sites

Enhanced Marketing Solutions®

Listing Syndication StrategyQ

UALIFICATIO

NS TO

SERVE

United Country’s listing syndication strategy is unsurpassed in the real estate space. From our top organic search rankings for key terms to our wholly-owned network of over 2,000 lifestyle real estate websites your property will be exposed to a captive audience of over 3,000,000 visitors each month.

Agent Websites

Office Websites Specialty Websites

Property Websites

National Website

3rd Party Websites

iPhone App

iStockPhoto

Auction Services Q

UALIFICATIO

NS TO

SERVE

No other firm can match the reach of United Country Auction Services’ 600 offices. We have the country covered from sea to shining sea. Plus we have hundreds of thousands of buyers from all 50 states and more than 30 countries., all of which enable our organization to work locally and globally

Live Online Online Simulcast Multi-Property Multi-Parcel Sealed Bid

Formats Supported

QU

ALIFICATION

S TO SERVE

United’s Blended Model of Marketing

Differentiated Client

Experience

QU

ALIFICATION

S TO SERVE

EXHIBIT C: STANDARD PROPOSAL TERMS

STANDARD

PROPO

SAL TERMS

Asset(s) to be offered: Recommended list price: $xxx,xxx,xxx Length of listing agreement: One year Fee structure: 10% Commission Marketing fee: Paid by broker Broker participation: 3%

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HOTEL & MOTEL REAL ESTATE SOLUTIONS

Prepared Exclusively For: Insert Client Name


hotel & motel real estate solutions prepared exclusively for: insert client name update with...

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