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2015 Annual Report
Welcome LetterBoard of DirectorsHonoring Paul's Legacy2015 HighlightsCelebrating PaulWorldwide ImpactFinancialsYou are Paul's LegacyEstablishing Your Legacy
3Honoring Paul's Legacy: 2015 Annual ReportSeriousFun Childrens Network
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Dear Friends and Supporters,
A legacy is not what you leave behind. Rather, a legacy is that which you set in motion such that others can take hold and push forward. Last year, we had the pleasure of honoring just such a legacy. Our founder, Paul Newman, made an impressive body of classic films, played numerous theatrical roles, and even conquered the auto-racing world during his lifetime. While these achievements are all part of Pauls history, it is the SeriousFun camps and their impact on children and families that define his legacy. What Paul started back in 1988 sparked a movement of hope, joy and accomplishment that is carried out every day at camps around the world, benefiting thousands upon thousands of children coping with the brutality of illness.
In 2015, during what would have been his 90th year, SeriousFun honored Paulall that he has done and all the good his legacy continues to doin grand fashion. Three memory-filled, star-studded galas in New York, Los Angeles and London paid homage to his good works and raised millions to advance the network of camps. Our dear friend Jimmy Fallon joined Ben & Jerrys to launch The Tonight Dough Starring Jimmy Fallon ice cream with a portion of the proceeds from the delicious treat supporting our camps. The United States Postal Service celebrated Pauls legacy with SeriousFun by issuing a Forever Stamp bearing his image. Newmans Own Foundation and Newmans Own made significant financial and in-kind contributions to SeriousFun in support of Pauls vision. In addition, SeriousFun camps around the world hosted celebrations with campers, alumni, families, and supporters to recognize and honor this milestone throughout the year.
The legacy we honor continues to gain momentum every year. In 2015, more than 127,000 children and their family members had the opportunity to experience the magic of Pauls legacy. And since the first camp started almost 30 years ago, the lives of more than 732,000 children and families have been impacted.
While Paul may have ignited this legacy of hope and love, it is because of you that SeriousFun continues to touch more lives every year. When he took this leap of camp, Paul always knew help would be needed. By contributing as a donor, volunteer or advocate, you not only add to Pauls legacy, but build your own as well.
Thank you for taking this leap of camp to honor and fuel Pauls legacy. We are so very grateful for your support and commitment to camps and kids both now and in the future.
Donald J. Gogel, Chairman of the Board
Mary Beth Powers, Chief Executive Officer
3Honoring Paul's Legacy: 2015 Annual ReportSeriousFun Childrens Network
Board of DirectorsOfficers
Don Gogel, Chairman Chairman & CEO, Clayton, Dubilier & Rice Holdings, L.P.
Maurice Pratt, Barretstown, Vice Chairman Chairman, Uniphar Plc
John Forester, Secretary Executive Consultant; Attorney, Ruder, Ware, Michler & Forester (Retired)
Mary Beth Powers Chief Executive Officer, SeriousFun Childrens Network
Ingrid Milne, Treasurer Chief Financial Officer, SeriousFun Childrens Network
Page Adler, The Painted Turtle Independent Philanthropy Professional
Francisco Arango Co-Owner, Grupo VIPs
George Barrett CEO, Cardinal Health
Carolyn Bechtel, Victory Junction
Laura Chonoles, Chair, Global Partnership Program Finance Executive (Retired)
J. Patterson Cooper, Camp Boggy Creek President and CEO, First Bank of the Palm Beaches (Retired)
Joe Cronly, Over The Wall BC Partners
Robert H. Forrester President and CEO, Newmans Own Foundation
John Frascotti President, Hasbro Brands
Georgia Wall Gogel, Roundup River Ranch Commercial Real Estate Attorney (Retired)
Maneesh Goyal Founder and President, MKG
Victor Hershaft, Double H Ranch Vice Chairman, Paxar Corporation (Retired)
David Horvitz Chairman, SouthOcean Capital Partners, LLC
Eric Karp Senior Advisor, Oak Hill Advisors, L.P.
Somesh Khanna Director, McKinsey & Company
Peter Kulloi, Chair, Btor Tbor Managing Director, Ca IB Investment Bank (Retired)
Sara Lahat, Jordan River Village Philanthropist, U.S. and Israel
Ray Lamontagne, The Hole in the Wall Gang Camp President and Co-Owner, The Encore Company
John Marshall, III CEO, Kresge Foundation (Retired)
Priya Narang Marketing Executive
Tatiana Nourissat-Rosenfeld, LEnvol Attorney at Law
Serena Porcari, Dynamo Camp
Jill Rappaport Marketing Executive (Retired)
Liz Robbins Owner, Liz Robbins Associates
Tim Rose, Camp Korey Executive Vice President, Costco
Robert J. Rukeyser Fortune Brands, Inc. (Retired)
William Sanger Envision Healthcare Corporation
Carole Watkins, Flying Horse Farms Chief Human Resources Officer, Cardinal Health
Strauss Zelnick Zelnick Media
4 Honoring Paul's Legacy: 2015 Annual Report SeriousFun Childrens Network
Lifetime Director: Joanne Woodward
77Honoring Paul's Legacy: 2015 Annual ReportSeriousFun Childrens Network6 Honoring Paul's Legacy: 2015 Annual Report SeriousFun Childrens Network
Honoring PaulsLegcA legacy is only as valuable as the purpose it carries out. For a man who lived with purpose, a legacy of delivering purposeful play is not only appropriate, but has also become a mission for countless others.
Every day, SeriousFun Childrens Network strives to honor the legacy of Paul Newman by creating limitless opportunities for children and families to reach beyond serious illness and discover joy, confidence and a new world of possibilities, always free of charge.
Paul was my very first celebrity client and quickly became a friend and mentor. Over the years, we spent so much time together. He took me under his wing, sometimes teaching me about the fun things in life like wine, how to make great popcornlong before Newmans Ownand even racing. Most importantly, however, he taught me the gift of gratitude and the value of paying it forward. I am forever thankful for his friendship and how he helped shape my own life. What better way to show my gratitude than as a proud supporter of SeriousFunthe network that carries on his legacy. Through the work of this incredible organization, Paul truly lives on and we are honored to be a part of the journey.
Jim Markham, Paul's longtime hairstylist, and wife Cheryl, SeriousFun donors
Lives OnA Personal Connection
Serving children from more than 50 countries and throughout five continents, the camps, programs, staff and volunteers of SeriousFun Childrens Network aim to ensure that every child experiences success and gains the self-assurance to try new and exciting things in a supportive environment.
By living this mission every day, the purposeful play provided by the camps, programs, staff, and volunteers continue to honor the legacy of Paul Newman in every way.
99Honoring Paul's Legacy: 2015 Annual ReportSeriousFun Childrens Network8 Honoring Paul's Legacy: 2015 Annual Report SeriousFun Childrens Network
The Global Partnership Program (GPP) welcomed three new programsin Kenya, Swaziland and India, respectivelyto the SeriousFun family in 2015. Also, GPPs in both Haiti and Paraguay launched family weekends for the first timean important complement to the camper and family experience.
After several years of working with our partner Sentebale to serve children in Lesotho through the traditional GPP model, Camp 'Mamohato officially opened a purpose-built campsite in November. His Royal Highness Prince Harry of Wales was on hand for the launch and singer-songwriter and actress Joss Stone led the first campfire song at the camps outdoor amphitheater.
Through conferences, peer visits, staff exchanges, and webinars, more than 500 camp staffincluding CEOs, Medical Directors and Directors of Developmentreceived training and shared best practices in the Networks ongoing effort to elevate capacity and deliver camp with excellence.
Dynamo Camp in Italy, Over The Wall in the United Kingdom, Camp Hope in Malawi, Sanyuka Camp in Uganda and Camp Lotus in Cambodia all passed the SeriousFun criteria process, demonstrating their utmost dedication to maintaining and monitoring safety and quality of camp operations in their respective countries.
Twelve camps were awarded a Network Improvement Grant in 2015, totaling $466,597. These grants are designed to improve accessibility, upgrade facilities and provide training for staff.
2015Highlights:It was a year of excitement, learning, smores-making, sharing, friendship-building, zip-lining, growing, mess-making, training, tie-dyeing, bullseye-hitting, fundraising, goal-scoring, dancing, celebrating, and more. In 2015, SeriousFun gave kids with serious illnesses the chance to be kids again, just like Paul wanted. And the fun was bigger and better than ever!
As we reach more children and families each year, it adds up to a whole lot of lives changed by camp since 1988.
90,000 children experienced SeriousFun around the globe in 2015 127,000 children and their family membersparents, siblings, grandparents,
guardians, and caregiversgot a much-ne