Social Media Advanced

TANM Research ConferenceClovis, NM

R. A. Burrell, PrincipalInternet Honey

Facebook ManagementFacebook Ads - a well written ad can promote your page and increase a fan base, if your page is desirable when it's landed on.

Facebook ManagementTabs - knowing the best tabs for your page, and what custom tabs would be beneficial. 

Facebook ManagementTabs = Conversion 

Facebook ManagementContent - fine line between too much and not enough, have to find a balance for your business (i.e. state level needs more, city level less); also researching/receiving content is the success or possible downfall to any page.

Facebook ManagementTabs - you can land on a Tab that has HTML with design elements. But, don't make it the default tab for your page. It's confusing and hurts Likes.

Facebook Management

Facebook ChallengesThere are definite difficulties when working with Facebook.  

Tracking and measurement are limited.  Certain links you can’t add a tracking url to or not being allowed to link directly to a topic you want.  Insights are offered in Facebook, but again limited and they don’t reflect referral traffic.

For instance, you can no longer link to a specific event.  You can link to your wall or a note, but not to an event.  This is a recent change, but also a problematic one when you’re trying to promote an event on Facebook as apposed to your website.  

Facebook Management

It’s true most people on Facebook prefer to stay on Facebook, so how do you point them to exactly what you want them to see?  And then to covert you have to point them to your website, but how can you tell they came from Facebook?

Facebook is consistently updating its program which makes it difficult to stay on top of what is allowed and what is not, or what was working yesterday no longer exists today.

ConversationA person posted this on Colorado's Wall:

Conversion

It's not enough to Like me.

ConversionWhat Behavior do you want to effect?

What do you have for conversion?

Facebook Management• Use your real profile. Facebook will drop fake

profiles and pages.• Like the Pages on which you need to stay

current.

Facebook ManagementClaim your location on Places in Facebook - must do, FB might come up with promotional aspects that tie to that business when you check in (like Foursquare).

Facebook ManagementMy Place isn't there!!!

1.Access the Places application on your supported device.• Click "Check In."• Click the "Add" button to the left of the Places Names

search box.• Enter a name for the new Place as well as an optional

description of it. Then, click the "Add" button at the bottom right of the page.

• Click the "Check In" button to share your visit.

Facebook ManagementDeals

Facebook Management

Facebook ManagementClosed Wall

Facebook ManagementOpen Wall After Like

Facebook ManagementNetwork Through Their Pages

Facebook ManagementPost Direct Messages

Website Integration

Facebook Management

Adds a Tab with HTML.

Facebook Management

Facebook AdminsUse real profiles and document where they are. Recovery isn't an option.

Facebook ManagementInterests

Find others,And Share It

YouTubeSearch for your keywords. Login, subscribe and comment to start the conversation.

YouTubeSubscribe toChannels

Google AlertsUse it by keywords to know when something has been produced. Google.com/Alerts

Google AlertsThe links can give friends, ideas and leads.

Measurement

Insights - if you don't know how to read them, or that they exist, learn.  They are one of the best measurement tools for Facebook.  

And don't forget tracking urls on posts, being able to prove social media is enhancing your efforts is important to report.

MeasurementLikes, Fans

MeasurementInteractions: Link to Google Analytics or bit.ly links

MeasurementThe details provide some of the best insights of all.

None of the resorts picked up on this post.

TwitterFind Followers

MeasurementBit.ly can show what was interesting:

MeasurementBit.ly can show you the outbound traffic: