highlight report - modemonline distribution network 6 ... swarovski (at) use unused (hu) unreal fur...

WWW.DFOINTERNATIONAL.COM

SHANGHAI FASHION WEEK

APRIL 6-14. 2017.

BAILIAN GROUP SIHANG WAREHOUSE

HIGHLIGHT REPORT


TABLE OF CONTENT

ABOUT DFO 3

11HIGHLIGHTS - AW17 SHOWROOM

5DFO - SHANGHAI FASHION WEEK - AW17

13ATTENDED PRESS AT DFO SHOWROOM AW17

7ADDITIONAL AW17 EVENTS - TIMELINE

17DFO SHOWROOM AW17 PHOTOS

26DFO SHOWROOM - BRAND PRESENTATION

37ADDITIONAL EVENTS & PRESENTATIONS

46MEDIA EXPOSURE

4DFO’S CEO

12BUYER ATTENDANCE

6DFO DISTRIBUTION NETWORK

14BRAND LIST

16DFO SHOWROOM INVITATION

8LOCATION - SIHANG WAREHOUSE SHANGHAI

23AW17 VIP PREVIEW


ABOUT DFO

DFO is a Fashion Management and Market Development Group for China and Greater China markets. DFO operates a strong dis-tribution model covering 5 product segments and over 60 international clothing and accessories brands. DFO’s customers include: Major international and local department store chains, multi-label boutiques, retail investment groups, and e-commerce retailers, including: Harvey Nichols, Galleries Lafayette, Jin Ying (Golden Eagle Group), Parkson, Graceland, Lori, Wolee, Shangpin, Secoo and Mei.com, among hundreds of others.DFO’s work has been featured on Business of Fashion, Jing Daily, Elle, and StyleTV, to name a few. With more than 1,000 industry buyers and press at DFO’s Shanghai Fashion Week showroom this season, DFO’s B2B platform is regarded as one of the frontrunners in the industry.


DFO’S CEO

DFO’s CEO Meimei Ding graduated with a Master’s degree from Central St. Martins College in London. She earned her Bachelor’s degree from University of Pennsylvania, one of America’s Ivy League institutions. Fluent in English and Chinese Mandarin, Meimei spent 6 years working in Shanghai and Beijing as a leading Brand Strategist.Her list of clients include Levi’s, Christian Dior, Georg Jensen, MTV, among others. With an understanding of the Chinese market and culture, Meimei envisions DFO to be a professional platform for brands and buyers based on: Market statistics, sales analytics, and quality services. From her time at DFO, Meimei has built a wealth of networks in Europe including trade organizations, governmental institutions, and industry press.Meimei is frequently invited to travel and speak on subjects relating to fashion and the Chinese market. Meimei spends her time between Europe and Shanghai. She has been interviewed by Business of Fashion, Jing Daily, WeAr, and Drapers for her work.


DFO - SHANGHAI FASHION WEEK - AW17

Hosted by Shanghai Municipal Government, Shanghai Fashion Week showcases top design talents from around the world within the frames of a special cultural and business event. This April, its joint spaces from catwalk to shows spanned over 25,000 sqm, where over 1,000 brands showcased their latest designs. The success was hailed by Business of Fashion as “Shanghai’s Bid to Conquer Asian Fashion” (Apri 25, 2017). For AW17, DFO organised the 7th edition of largest private showroom event in China, a brand new concept trade space called DADASHOW, and collaborated with WHITE Milano in a heavyweight industry marketing event.


DFO DISTRIBUTION NETWORK

ANHUI 安徽

BEIJING 北京

CHONGQING 重庆

FUJIAN 福建

GUANGDONG 广东

GUANGXI 广西

GUIZHOU 贵州

NANJING 南京

NINGXIA 宁夏

SHANDONG 山东

SHANGHAI 上海

SHANXI 陕西

SICHUAN 四川

SINGAPORE 新加坡

HENAN 河南

HONG KONG 香港

HUBEI 湖北

HUNAN 湖南

JIANGSU 江苏

JIANGXI 江西

LIAONING 辽宁

TIANJIN 天津

TAIWAN 台湾

YUNNAN 云南

ZHEJIANG 浙江

+ MORE


DFO SHOWROOMAW17OPENING

DFO SHOWROOMAW17BRAND PRESENTATION

DFO SHOWROOMAW17BRAND PRESENTATION

DFO SHOWROOMAW17END OF EVENT

WHITE MILANO STYLE ROUTES TO SHANGHAI OPENING&BRAND PRESENTATION

WHITE MILANO STYLE ROUTES TO SHANGHAI INDUSTRY FORUM

DISAYA COCKTAIL PARTY

DADASHOW OPENING

DADASHOW BRAND PRESENTATION

DADASHOW BRAND PRESENTATION

SHANGHAI AW17 VIPPREVIEW15-17.

MARCH

APRIL

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7.

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8.APRIL

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ADDITIONAL AW17 EVENTS - TIMELINE


LOCATION - SIHANG WAREHOUSE SHANGHAI

With great support by Bailian Group Fashion Centre, and close proximity to LABELHOOD, one of Shanghai Fashion Week’s key events, Sihang Warehouse is by the Suzhou River bank in downtown Shanghai. The top 2 floors, with roof-top terrace overlooking Shanghai skyline and Suzhou River, was dedicated to DFO. A contemporary warehouse in the heart of the city, which is part of a very important cultural heritage site, Sihang Warehouse is Shanghai’s most famous historic building from the Second Sino-Japanese War (1937-1945). Recently refurbished, it welcomes artists, designers, and media and reconnects the site with Shanghai’s booming urban life.


LABELHOOD


HIGHLIGHTS - AW17 SHOWROOM

9 DAYS OF MARKETPLACE

15 BRAND PRESENTATIONS AND EVENTS

100 EXHIBITING BRANDS

4,000 SQM PRIVATE VENUE

10,000 LATEST DESIGNS


AT OVER 1,000, BUYER ATTENDANCE broke last seasons’ records, with multi-label stores, department stores, shopping plazas, e-commerce from China, Hong Kong, Taiwan, Macau, Japan, Korea, Singapore etc. Leading retailers included K-11, Graceland, Lori, Parson, Jin Ying, Wolee, Heaven, Hyphen, WendyZ, D&S, LCS, DNS to name a few.

BUYER ATTENDANCE


ATTENDED PRESS AT DFO SHOWROOM AW17

BUSINESS OF FASHION

VOGUE ITALY

VOGUE CHINA

ELLE CHINA

1626

HARPER’S BAZAAR

YOHO

GRAZIA CHINA

MODERN WEEKLY

MODERN LADY

TATLER

VISHNU

FEMINA CHINA

HAIBAO.COM

RAYLI.COM

PCLADY.COM

ONLYLADY.DOM

LETV.COM

CHANNEL YOUNG

COSMOLOGY.COM

+ more


BRAND LIST

PH15 (UK)

PINGHE (UK)

RUBY SEES ALL (AUS)

SOL SANA (AUS)

SWAROVSKI (AT)

USE UNUSED (HU)

UNREAL FUR (AT)

WHOLE9YARDS (SG)

QUEENMARK (SG)

BRAND LIST

ABCENSE (TW)

AERON (HU)

AIJEK (SG)

ASILIO (AUS)

A.W.O.L (SG)

by FANG (CN)

CAROLINE NAJMAN (FR)

CUBIC (UK)

CYNTHIA & XIAO (CN)

C. J. YAO (CN)

DEEPLY PERSONAL (LV)

DISAYA (TH)

ELOHIMBYSABRINAGOH(SG)

FEW MODA (US)

INCOMPLETE BAGS (CN)

HELIOPOLIS (SG)

JAMIE WEI HUANG (CN)

JOE’S JEANS (US)

JONATHAN LIANG (FR)

KAT MACONIE (UK)

LANTERN SENSE (HK)

LIE (KR)

LUCAS JACK (UK)

REINEREN (CN)

MANISH ARORA (FR)

MANOUSH (FR)

MARY FRANCES (US)

MONOCHROMATIC XU (CN)

NANUSHKA (HU)

OH! By KOPENHAGEN FUR (DK)

SPECIAL GUEST:


BRAND MONTAGE


DFO SHOWROOM - INVITATION


DFO SHOWROOM AW17 PHOTOS


For selected group of top buyers and press form Shanghai and surrounding areas, DFO organised a VIP preview that unveiled the most awaited collections of the season. The event took place at Central Studio.The list of participating brands included some of DFO’s top brands.

AW17 VIP PREVIEW

BRAND LIST:

ASILIO

JONATHAN LIANG

LANTERN SENSE

MARY FRANCES

PORTSPURE

WHOLE 9 YARDS

SOL SANA


AW17 VIP PREVIEW


DFO SHOWROOM - BRAND PRESENTATION - PORTSPURE


DISAYA COCKTAIL MEET-AND-GREET


DFO SHOWROOM - BRAND PRESENTATION - WHOLE9YARDS


DFO SHOWROOM - BRAND PRESENTATION - LANTERN SENSE


SWAROVSKI SHOWCASE


ADDITIONAL EVENTS & PRESENTATIONS


DADASHOW

For seasons, we felt that partners and designers from around the world are seeking a solid marketplace where they can meet and engage with Chinese market. As the largest designer showroom in China with more than 1,000 brands and 1,000 retailers on our database, we would like to invest our know-how and market resources into DADASHOW - A tradeshow space celebrating innovation, creativity, design and commerce. With DADASHOW, it is our aim to nurture an exuberant and sustainable playground for emerging designers that wish to explore the market without the heavy demands of our distribution showroom model.The mission of DADASHOW is to provide emerging brands with an incubator environment where they can experience the market on a platform pillared by DFO’s industry knowledge. With DADASHOW, emerging brands are hand-selected by DFO to test waters and to make sure that they have potential on the Chinese market.

ALIA BASTAMAM

BALIZZA

BELLE SAUVAGE

BLUM&CO

CASSEY GAN

CYNICAL CHÉRI

DLEET

DOUGLASPOON

EZZATI AMIRA

FU YUE

HEIRLOOM

i -am-chen

i f&n

HOUSE OF CAJOLE

DRESS COKE! BY COCA-COLA

MONICA LEE

NE

q Menswear

QULU creations

RED GENII

SADIE CLAYTON

SERO

SHINHWAN KIM

PRICE ON REQUEST

SOUS LES PAVÉS

THISNORTHAT

WAI YANG

WEIHAOYONG

YOJIRO KAKE

+ MORE

BRUNO NOWI

Carrie K.

BUCOBIANCO

MOON CHANG

KRIS XU

JEU POITRINE

JUDY WU

KLODER

IVONOVI

JENN LEE

MAKE8D

MAN CHIEN

MAYA LI

MJUS

METHODOLOGY


DADASHOW


COLLABORATION WITH WHITE MILANO

WHITE is the main tradeshow for women’s collections and the leader for international brands scouting. With its four yearly editions during the Milanese woman and man fashion week, it represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multibrand and department stores in the world. Visited each season by over 21,000 visitors from the most prestigious retailers worldwide, WHITE is a coveted platform for niche brands.

For STYLE ROUTES TO SHANGHAI, which included a group model presentation, party, and industry forum organised by DFO on April 7 and 8 for WHITE Milano, the program aimed at creating a “Fashion Meets Commerce” impact that communicated the core values of WHITE to China’s fashion industry.

With attendance exceeding 400% beyond expectations, the PR and media strategy as well as the quality of the events was hailed as an industry success.


WHITE MILANO - MODEL PRESENTATIONS & EXHIBITION


WHITE MILANO - INDUSTRY FORUM


https://goo.gl/9laz7Q

MEDIA EXPOSURE


MEDIA EXPOSURE

https://www.businessoffashion.com/articles/news-analysis/shanghais-bid-to-become-asias-fashion-capital

BUSINESS OF FASHION 25. APRIL 2017 COVER PAGE


MEDIA EXPOSURE

LIFE MAGAZINE


MEDIA EXPOSURE

SHANGHAI DAILY


MEDIA EXPOSURE

http://luxe.co/?s=dfo

LUXE.CO


BUSINESS OF FASHION

MEDIA EXPOSURE

BUSINESS OF FASHION


MEDIA EXPOSURE

WWW.TOUTIAO.COM


MEDIA EXPOSURE

PCLADY SOHUVOGUE MARIE CLAIRE CN

http://g.pclady.com.cn/x/169/1699358.html https://goo.gl/FhFt0ahttps://goo.gl/Rzr2dm https://goo.gl/5PSczX


MEDIA EXPOSURE - SOCIAL MEDIA


THANK YOU!


highlight report - modemonline distribution network 6 ... swarovski (at) use unused (hu) unreal fur...

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