high school journalism convention

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2012 High School Journalism Multimedia Conference Schedule

Monday, July 9th

8:30-9:00 Registration

9:00-10:00 Opening SessionDiscuss how to deal with your peers, develop and share a vision, detail a plan of action,

how to work with different skill sets and attitudes.

Legal and Ethical OverviewAn overview of libel, privacy, open records/meetings, copyright and other legal issuesimpacting students. Overview SPLC services

10:00-11:30 Equipment Training

Reporting

Getting it First, Getting it RightHow to report and package breaking news for the website and print.Developing an editing process to ensure checks and balances. Example of

errors in judgment and content. The Inverted Pyramid (IP) writing style is usedin nearly 70% of news articles. Learn how to streamline your writing processusing IP concepts.

Photography

Choosing and Using Photography equipment

Videography

Choosing and using video equipment1080x720, 24p, 60hz, F 2,8...Do you get confused by all the numbers on your videocamera? Are you unsure of when and why you would use a certain setting? Thissession will breakdown all of those numbers to clearly explain what they do andhow they can better your production.

11:30-1:00 Meet with Professionals for lunch

1:00-2:00 Storytelling

Reporting

Enterprise and Investigative ReportingGoing beyond daily reporting to add depth and perspective. Understanding the

“watchdog” role for accountability. Discussing research tools, web resourcesand best examples with relevance to campus/ high school. But what good is a

watchdog journalism story if nobody reads it? If you want to push your watchdog stories, you need to think of the finished product. Alternative Story

Formats (Q&A, Quiz, Chunkicle, List, etc.) are statistically shown to be better read — and better remembered by readers. Isn’t that the point of being awatchdog?

Photography

Editing and developing your visual storytellingIn addition to just taking photos, photojournalists are now responsible for digitally editing their images, archiving them and producing audio-visual showsto display their work online. In this all hands-on workshop, we’ll reviewtechniques in Photoshop for preparing photos for use in print/online, develop

archiving techniques and produce a SoundSlides presentation including audioand visuals.

Videography



Video Editing — Best Practices and WorkflowsDo you use Final Cut Pro and Adobe Premiere? This session provides a look at

the best practices of video editing that can be applied across and between

applications. Topics include: monitoring broadcast levels, up/down/cross

conversion, compositing and color correction.

2:10-3:00 Working with professionals- Session 1

Reporting

Name (Company)

Biography/ Credentials

Photography

Name (Company)


Videography

Name (Company)


3:00-3:10 Break


Reporting

Name (Company)


Photography

Name (Company)


Videography

Name (Company)


4:10-5:00 Think Tank

Tuesday, July 10th

9:00-9:20 Opening

9:30-11:00 Title

Social Media

Making Social Media Matter Find out how to effectively use social media to benefit your newspaper, and tomake people care. Examine how free social media tools like Facebook and

Twitter can help you break stories, assist reporters, engage your readers, buildyour audiences and beat the competition.

Design

Design Across PlatformsWe live in a high design world. Learn the basics of design fundamentals as theyapply to print, web, tablet and mobile. A sophisticated color palette, strong

typography, grid and the grid are just the beginning of a design foundation. Learn todevelop brand identify and cohesive publication.

Web

Title



The days when newspaper designers and artists only worked in print or on the

Web are gone. Today’s visual journalists are going into uncharted territory asthey simultaneously design and program for multiple platforms at once: print,

digital, mobile and tablet. Here’s how to strategize for each platform whilestaying true to your journalistic foundation.

11:00-12:30 Lunch with Professionals

12:30-1:30 Storytelling

Social Media

TitleSocial media has become the greatest asset to newsrooms across the country.

Newspapers, TV stations, radio stations and all journalists should use Facebook

and Twitter for news tips, story sources and more. Most journalists know theyneed to use social media but have trouble narrowing down what works andwhat doesn’t. This session will provide guidance for questions like “Whenshould I tweet?” “How do I tease a story?” “How can I generate news tips or

photos to use?” “Should I have a professional page?” “Are people seeing mytweets?” With a little guidance and some how to examples, social media can

help your organization and your career achieve great success.

DesignAlternative Storytelling FormsThe Eskimos use more than 30 words that mean “snow.” Why do we have sofew that mean “story”? The possibilities with storytelling approaches are

endless, can register with readers in a bigger way than straight narratives, andadd a lot of life to your work. All it takes is a little planning. We take a look athow to to identify opportunities for alternative story telling forms and how touse them best in print and online.

Web

Web FirstLearn how to work in a Web-first newsroom, and the tools needed to make ithappen, all without sacrificing the print edition. We also talk about whatcomponents are really important to add to a website and how to decide the best wayto tell the story.

11:00-12:30 Meet with Professionals for lunch


Social Media

Name (Company)


Design

Name (Company)


Web

Name (Company)Biography/ Credentials

1:30-1:40 Break


Social Media

Name (Company)




Design

Name (Company)


Web

Name (Company)Biography/ Credentials

2:40-4:30 Think Tank When breaking news happens, there are certain steps you can take. No matter what happens,there are things you can do to prepare yourself. There are methods to reporting to get the newsout to your audience in a fast way.

With so many ways to tell stories now available, it’s important to choose the best way to telleach story; possibilities for audio, video, interactivity, conversation and more.

Wednesday, July 11th

9:00-10:00 Travel to Northwest Missouri State University

10:00-11:00 Tour the Student Media OfficesThe Northwest Missourian is Northwest Missouri State University’s award-winningweekly newspaper. The newspaper circulates 4,000 newspapers every Thursday with 28

regular issues through the school year and preview supplements centered around larger events such as Homecoming.

11:00-12:00 Lunch

12:00-3:00 Multimedia Storytelling ProjectsTeams work on multimedia reporting projects. Each team will (1) Write main story andsidebars and post with info-graphics to Website, (2) Shoot and edit video and post to Website, (3) Shoot, edit and post a photo gallery to Website, (4) Tape, edit and post audio toaccompany the photo gallery. (5) Post social media updates about the event while you are

compiling story. (6) Include graphic, chart, or interactive feature on website. Editing labsin Journalism Building will serve as workstations.

3:00-5:00 Presentations & Critiques.Student multimedia team presentations and critiques. Students and instructors discusswhat worked, what didn't, what was learned and what you can take home.

high school journalism convention

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