1. News as a conversation Joy Mayer mayerj@missouri.edu @mayerjoy

2. What is social media 3. Heres something four-year-olds know: a screen without a mouse is missing something. Heres something else they know: media thats targeted at you but doesnt include you may not be worth sitting still for. They will just assume that media includes the possibilities of consuming, producing, and sharing side by side, and that those possibilities are open to everyone. How else would you do it? Clay Shirky, Cognitive Surplus 4. Wheres the mouse? Consume. Produce. Share. 5. Mutualisation at The Guardian = a constant invitation Model from @MegPickard 6. Mutualisation at The Guardian = a constant invitation Model from @MegPickard 7. What does it look like? #opennews 8. Whats the right goal or strategy? Repeat after me: It depends. 9. Also start with a sense of purpose beyond the craft of journalism. Whats the goal? How do we know if were getting there? 10. Central issue is being more focused on the audience. 11. Who is the journalism for? Joy Mayer | Reynolds Journalism Institute | April 2011 12. What do they want? 13. Relevance Joy Mayer | Reynolds Journalism Institute | April 2011 Its not just about the information the what. Who can help make it better? Who most needs it or is talking about it? Where, when and how do they need/want it? Have we shown why and how it is relevant? 14. Do we really want to be in a conversation? If so, are we ready to listen as well as talk? Joy Mayer | Reynolds Journalism Institute | April 2011 15. What invitations are you issuing? To consume. To converse. To contribute. 16. A transparent process Joy Mayer | Missouri School of Journalism | May 2012 17. A standing invitation Joy Mayer | Missouri School of Journalism | May 2012 18. Setting journalists agendas 19. Whos the audience: City bus budget changes Joy Mayer | Reynolds Journalism Institute | April 2011 20. Joy Mayer | Missouri School of Journalism | May 2012 21. Whos the audience: How to talk to young kids about 9/11 Joy Mayer | Reynolds Journalism Institute | April 2011 22. Whos the audience: Proposed changes in school start times Joy Mayer | Reynolds Journalism Institute | April 2011 23. How can our journalism be more social? 24. What can we accomplish together that we couldnt do alone? 25. How can we capture community life? 26. How can we join the conversation? Show personality?