J.P. Turner & Company, LLC (Member SIPC) For internal use only. 2/25/14

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Supporting your Business Growth

Contact: eric Jenkins at 404-479-8130 or ejenkins@jpturner.com for more information.

J.P. Turner & Company, LLC (Member SIPC) For internal use only. 2/25/14

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Growth.The Institute for Advisor Growth was founded by Tim McAfee, co-founder of J.P.

Turner, and serves as an educational resource to help our reps grow and expand

their businesses. The Institute provides a wealth of programs—from weekly business

building calls and webinars to educational classes—that support and guide our reps

no matter their current level of production or years in the industry.

Business Building Conference Calls

Every week, J.P. Turner hosts business building conference calls that alternate between managed products, the

fixed income/bond desk and our Tuesday Twenty calls. Tuesday Twenty calls present information from our

product specialists on mutual funds, REITs, bonds, energy products and investment banking as well as timely

compliance updates.

Foundations

Our Foundations program is structured so experienced reps can take part when the subject matter covers an

area they would like to add to their practice while also being a two year program developed to assist newly

licensed representatives gain an in-depth understanding of how to build a successful practice. It is the first

program of its kind within the independent arena. The program focuses on everything from developing basic

business and financial advisory skills such as client service and relationship management, compliance and risk

management, financial analysis, asset allocation and tax planning, to advanced practice development skills like

business planning, forecasting, marketing and contract negotiation.

J.P. Turner & Company, LLC (Member SIPC) For internal use only. 2/25/14

An overview of the Foundations Training Program

J.P. Turner’s Foundations program is a two year training program that kicks off with a 90-day intensive experience that helps new reps hit the ground running. Reps will learn basic business building tools including how to prospect using proven cold calling and seminar techniques. Reps will also learn in-depth knowledge about the full range of investment products and services offered through J.P. Turner, including REIT’s, oil and gas, managed money programs and how to sell them to clients. Our students have already begun marketing their services to gain new clients and help them achieve their investment goals!

J.P. Turner uses an online learning portal and a proprietary client relationship management system to provide daily instruction and create a rich learning experience for our reps. During the first 90 days in the program, reps will have meetings before and after market hours while focusing their attention on prospecting during the business day. After the initial 90 day program, reps will receive individual and group coaching.

The Foundations program is geared toward both new financial advisors and experienced Rep’s looking to expand their business. Ideal candidates include:

1. Newly licensed financial advisors

2. Financial advisors coming from a financial institution that didn’t have the same product offerings, extensive training program, independent focus, or lastly someone that wants to add additional products/marketing approaches to their practice.

3. Financial professionals new to directly managing client assets and personal production.

If you are a match for any of these criteria, we recommend you take the J.P. Turner Foundations course. Foundations covers all areas of being a financial advisor, product knowledge, client acquisition and management, marketing techniques, planning strategies (retirement, education, estate) and sale skills. During the first 90 days, reps gain experience answering prospective client questions and provide support to reps in the branch.

Advisors that are currently with J.P. Turner, or new advisors to the firm that have already built a book of business, can sign up for Foundations as well. They will be able to participant in all the meetings have access to the online course room, and individual coaching. However, since their practice is already established their requirements for attending all the meetings will not be strictly enforced. They will also not receive the same intensive coaching, feedback, and accountability as new trainees on cold calling (unless they want it).

Contact: eric Jenkins at 404-479-8130 or ejenkins@jpturner.com.

J.P. Turner & Company, LLC (Member SIPC) For internal use only. 2/25/14

how you Market your BusinessDo you ever wonder what other J.P. Turner reps are doing to market their businesses or what sources they use to research

products? Then you’re in luck. Keep reading to learn more...

Marketing Your BusinessThere are several ways reps put their businesses in the spot-

light. The most popular marketing initiatives are:

Q Asking for client referrals Q Direct mail campaigns Q Sending birthday letters to show client appreciation Q Hold weekly or monthly seminars to educate clients on relevant topics

(tell your clients to bring a friend) Q Cold calling Q Offering free portfolio reviews Q Advertising in your local paper

Take Away: Ultimately, what works for your peers may not work for you. The key to effective marketing is finding what best fits your personality and target audience and sticking with it. Consistency will deliver results.

Marketing seMinarsMany reps use seminar marketing as a valuable tool to build

their business. There are many seminar systems available. The most frequently used by J.P. Turner reps include:

Q Do it yourself: Call and invite existing clients you believe would be interested in the upcoming topic

Q Kill two birds with one stone… include the seminar information with your ad in the local paper

Q Make use of a call center; TeleDirect Call Centers offers “Seminar Edge” which will notify and schedule whatever leads you provide them—www.tele-direct.com/seminaredge

Q Seminar Crowds—www.seminarcrowds.com Q Response Mail Express—www.postmarkdms.com

Product researchHaving access to product information is critical to helping cli-

ents achieve their investment goals. There are many sources for information. The most popular with J.P. Turner reps are:

Q Our very own Clint Gharib, director of managed products & insurance Q Thomson Reuters Q Hays Advisory Q Yahoo! FinanceThe new SunGard Wealthstation platform includes a wide-

range of sources for updated market and topic news. SunGard’s research platform includes information from PR Newswire, PrimeNewsWire, Business Wire, United Press International, Market Wire, Canada News Wire, CCN Mathews, Eworldwire and U.S. Equity News.

investMent Planning

Financial planning platforms are only to be used by reps that are registered with J.P. Turner & Company Capital Management. These platforms provide comprehensive and visual overviews of client in-vestment scenarios. For those who are registered, these are the pre-ferred choices:

Q Morningstar Principia —www.morningstar.com Q eMoney Advisor—http://www.emoneyadvisor.com/emacorp/default.aspx Q TD Ameritrade Institutional

industrY PuBlicationsMagazines, newspapers and online reports are a primary way of

obtaining product and industry information. You may want to in-clude some of these rep favorites in your daily or weekly reads:

Q Investment News Q Wall Street Journal Q J.P. Turner publications: “The Exchange” and “Your Way” Q The Market Watch website Q Registered Rep Q Barron’s Q Financial Advisor Q Forbes.com

coMMunitY interactionNetworking locally is key to spreading word of your business ser-

vices and there are many ways to get involved professionally in your community. You may consider networking as a way to grow your business. Your fellow reps are involved with:

Q Rotary Club International Q Business Networking International meetings Q The Better Business Bureau accreditation Q Chamber of Commerce Q Their Church Q Organizations that involve a hobby or interest, for example; Historical

Society, Botanical Society or the ASPCA Q Other groups to consider joining:

Business Charity Civic Religious Social

KiwanisRed Cross

United WayBoard of Ed.

Hospitals/LibrariesChurch/Synagogue

Knights of ColumbusEthnic Club / Health Club

Historical Society

Take away: The key to networking in any group or organization is to truly believe in the cause the group or organization supports and be willing to make a significant effort to provide a service to the or-ganization. It is important to be patient as gaining referrals can take time.