heartsine distributor meeting 2015 brought to you by: bt industries

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HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

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Page 1: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

HeartSine Distributor Meeting 2015

Brought to you by:

BT Industries

Page 2: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

Country Background

Population: Reaching 110,000,000GDP per capital*: 7.1% - 2014Major Industries: Agriculture.

Mining. Business Process Outsourcing

(BPOs).

*Source: Google

PHILIPPINES

Page 3: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

AED Situation

• Remarks: The Information stated here is based on worldwide statistics, as the Philippines is an emerging economy it is only now starting to introduce products such as these nationwide.

• AEDs lacking in most high traffic public buildings• AEDs lacking in most ambulances (no external defibrillator

also)• Minimal Public Awareness• No available Law requiring public places to install AEDs

• EDs lacking in most high traffic public buildings• AEDs lacking in most ambulances (no external

defibrillator also)

Top 3 AED brands1. Zoll2. Philips Healthcare3. Medtronics

Top 3 AED Competitors1. Zoll2. Phillips Healthcare3. Medtronics

Page 4: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

Company Profile

BT Industries Inc. is a relatively new company engaged in Fire Fighting and Rescue Equipment.

We have done an abundance of due-diligence on AED’s in the Philippines and there is an enormous gap in the market and we believe this coming year with our sales strategy in place we will be able to fulfil this gap, thus due to the growing awareness and need for AED’s amongst major corporations and local government units.

Page 5: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

RESELLERS

• Freelance Consultants – Local Government Units (LGUs).

• Employees – Private Institutions.

• Engineer - Founder

• Cardiac Electrophysiologist advocate - Expert

Page 6: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

Target MarketsMajor Corporations Airports

Health Institutions Malls

Local Government Units Property Developing co.

High risk patient populations Hospital purchase “for lease” via doctor’s recommendations Program

Government Municipalities

TOTAL FORECAST : 150 to 200 units (2015)

Page 7: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

How We reach our Target Market?

Building awareness through advertising.Pitching major corporations.Freelance workers connections to government.Expert electro physiologist promotion.

– Meeting with president of PHA, PHRS.– Advocacy for policy via consensus recommendation from

these medical societies.Presentations to hospitals/government/private corporations.Display at medical meetings and business consortiums.

Page 8: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

Sales techniques or Promotions that worked

As of yet as we are a new distributor and this year we will be focusing on selling as many AED’s as possible, as we have just opened a brand new office dedicated to selling HeartSine Products

Page 9: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

Specific support needed

• To be kept up to date on a regular basis regarding all positive information regarding HeartSine and your products.

• Transparency with other distributors.

• All requests to be dealt with promptly.

• Professionalism.

Page 10: HeartSine Distributor Meeting 2015 Brought to you by: BT Industries

Thank You!

This presentation has been brought to you by:

Craig Holland

&

Bernard Tiongson