HeartSine Distributor MeetingAero Healthcare Australia

Presentation

Robert FowlerNational Product Manager/Sales

No. of employees:17 in Australia

Type of expertise:First Aid wholesale supply

Aero Healthcare

Target markets:All segments of first aid

How we reach our target markets:Distributors

Competition:There is always competition. That gives us a chance to do it better.

Some demographics about Australia:

Country sizePopulation 23 million

Area 7,692,024 km² 3/sq km(Compare UK Population 64 mill 243,610 km² 262 /sq km)

UK is 87 x population density of Australia

AED situation (awareness, issues):Good awareness

No legislation

How Aero Healthcare has changed the AED marketplace in Australia

Jan 2009

● HeartSine market share was less than 1%

● ASP retail was $1,400 AUD

Jan 2009HeartSine market share

was less than 1%

ASP retail was $1,400 AUD

Jan 2015 HeartSine market share

20%

ASP retail $2,400 AUD

What did we do?

● We focussed on educating our prospects

● We convinced them it is not just about having an AED on site, its about saving a life.

How do we do it?

● We sell the chain of survival, not just AED’s

● We sell clinical empowerment in the hands of the lay rescuer

The chain of survival – only as strong as its weakest link

1. Early Access 2. Early CPR 3. Early Defibrillation 4. Early Advanced Care

The above ICG trace is from a recent save with the samaritan 500P during a NON SHOCKABLE rhythm. Effective chest compressions resulting from the voice prompts contributed to the victim making a full recovery.

Some Feedback

In 2013 and 2014 we saved 10 lives each year. And this is set to increase the more devices we get out there.

Significant industry installations:• Government: Dept of Inland Fisheries purchased 16 devices

specifically for electrocution danger during electro-fishing.• NSW Police: Over 80 Samaritan 500P defibrillators. One life saved

one month after install (Sept 2013).• Federation Centres: 67 Samaritan 500P’s. Life saved within firs

month of installation.• Jetts Fitness : Over 190 HeartSine Samaritan 500P defibrillators.• Fitness First: Over 80 HeartSine Samaritan 500P defibrillators.• Goodlife Health Clubs: Over 55 HeartSine Samaritan 500P

defibrillators• (Plus many other leading and independent fitness organisations).• Essential Energy : Electricity network installed 175 500P’s in depots

to go out with trucks.

•Aquatic Centres •Beverage Manufacturers •Bowling Clubs •Child Care Centres •Churches •City Councils •Construction Companies •Exhibition Centres •Facility Managers •Fitness Centres •Food Manufacturers •Hotel Chains •Medical Clinics •Mines•Motorcycle Clubs•Museums

•Pharmaceutical Companies •Police Force •Prisons •Professional Services •Remote organisations •Retirees •Retirement Homes •Schools •Security Companies •Shopping Centres •Sports Clubs •Transport and Logistics Companies •Universities •Yacht owners•Almost every conceivable out of hospital setting

Some market segments that have recently adopted the Samaritan 500P:

A matter of affordability

You can’t afford not to have one.