HeartSine Distributor Meeting 2015
Brought to you by:
BT Industries
Country Background
Population: Reaching 110,000,000GDP per capital*: 7.1% - 2014Major Industries: Agriculture.
Mining. Business Process Outsourcing
(BPOs).
*Source: Google
PHILIPPINES
AED Situation
• Remarks: The Information stated here is based on worldwide statistics, as the Philippines is an emerging economy it is only now starting to introduce products such as these nationwide.
• AEDs lacking in most high traffic public buildings• AEDs lacking in most ambulances (no external defibrillator
also)• Minimal Public Awareness• No available Law requiring public places to install AEDs
• EDs lacking in most high traffic public buildings• AEDs lacking in most ambulances (no external
defibrillator also)
Top 3 AED brands1. Zoll2. Philips Healthcare3. Medtronics
Top 3 AED Competitors1. Zoll2. Phillips Healthcare3. Medtronics
Company Profile
BT Industries Inc. is a relatively new company engaged in Fire Fighting and Rescue Equipment.
We have done an abundance of due-diligence on AED’s in the Philippines and there is an enormous gap in the market and we believe this coming year with our sales strategy in place we will be able to fulfil this gap, thus due to the growing awareness and need for AED’s amongst major corporations and local government units.
RESELLERS
• Freelance Consultants – Local Government Units (LGUs).
• Employees – Private Institutions.
• Engineer - Founder
• Cardiac Electrophysiologist advocate - Expert
Target MarketsMajor Corporations Airports
Health Institutions Malls
Local Government Units Property Developing co.
High risk patient populations Hospital purchase “for lease” via doctor’s recommendations Program
Government Municipalities
TOTAL FORECAST : 150 to 200 units (2015)
How We reach our Target Market?
Building awareness through advertising.Pitching major corporations.Freelance workers connections to government.Expert electro physiologist promotion.
– Meeting with president of PHA, PHRS.– Advocacy for policy via consensus recommendation from
these medical societies.Presentations to hospitals/government/private corporations.Display at medical meetings and business consortiums.
Sales techniques or Promotions that worked
As of yet as we are a new distributor and this year we will be focusing on selling as many AED’s as possible, as we have just opened a brand new office dedicated to selling HeartSine Products
Specific support needed
• To be kept up to date on a regular basis regarding all positive information regarding HeartSine and your products.
• Transparency with other distributors.
• All requests to be dealt with promptly.
• Professionalism.
Thank You!
This presentation has been brought to you by:
Craig Holland
&
Bernard Tiongson