headline verdana bold...source: nielsen total audience reports q1, q2, q3 and q4 for 2017, 2016,...

58
Headline Verdana Bold TMT Predictions 2018 The future is here May 2018

Upload: others

Post on 22-May-2020

6 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Headline Verdana Bold TMT Predictions 2018 The future is here

May 2018

Page 2: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 2

TMT Predictions was first published in 2001

Page 3: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 3

TMT Predictions: report card

Rating Prediction

Prints charming: biometric security reaches the billions

DDoS attacks enter the terabit era

Safety first: the road to self-driving starts with a stop

5G: a revolution in evolution, even in 2017

Brains at the edge: machine learning goes mobile

Legend Didn’t come true as we predicted

Came true, but less than we predicted. At least so far

Came true exactly as much as we predicted

Page 4: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 4

TMT Predictions: report card

Rating Prediction

The great indoors: the final frontier for digital navigation

TV advertising in the US: flat is the new up

Have we reached peak tablet?

Vinyl: the billion-dollar nostalgic niche

IT-as-a-Service: the half-trillion-dollar ‘niche’

Legend Didn’t come true as we predicted

Came true, but less than we predicted. At least so far

Came true exactly as much as we predicted

No score possible

Page 5: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E

Total prediction accuracy

Page 6: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 6

Page 7: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 7

Page 8: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 8

Gartner hype cycle for emerging technologies, 2017

Innovation trigger

Peak of inflated expectations

Trough of disillusionment

Slope of enlightenment

Plateau of productivity

Plateau will be reached in:

Less than 2 years

2 to 5 years

5 to 10 years

More than 10 years

Expectations

Time

Smart Dust

4D printing

Neuromorphic hardware

Edge computing

Smart workspace

Volumetric displays

Conversational user interfaces

Brain-computer interface

Virtual assistants

Commercial UAVs (drones)

IoT platform

Connected home Machine learning

Autonomous vehicles

Nanotube electronics

Cognitive computing

Blockchain

Enterprise taxonomy

and ontology management

Augmented reality

Virtual reality

As of July 2017

Artificial general intelligence

Deep reinforcement learning

Cognitive expert advisors

Software-defined security

Deep learning

Augmented data discovery

Smart robots

Human augmentation

Quantum computing

Digital twin

Serverless PaaS

5G

Source: Gartner (July 2017) © 2017 Gartner, Inc. and/or its affiliates. All rights reserved.

Page 9: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 9

Page 10: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 10

$479

$160

$110

$180

$-

$100

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

2017

Everything else

TV

PC

Smartphone81%

Global 2017 Hardware Sales by Category

Page 11: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 11

TMT Predictions 2018 The future is here

Page 12: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 12

Augmented reality: on the cusp of reality

Deloitte Global predicts that in 2018

Page 13: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 13

Page 14: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 14

Page 15: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 15

©Ikea

Page 16: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 16

Page 17: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 17

Page 18: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 18

The future of the smartphone: the era of invisible innovation

Deloitte Global predicts that by the end of 2023

Page 19: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 19

$378

$331

$310 $305 $306

$328

$350

$0

$50

$100

$150

$200

$250

$300

$350

$400

2012 2013 2014 2015 2016 2017A 2023F

Evolution of the smartphone’s average selling price, 2012-17, and 2023

Source: Deloitte TMT Predictions 2018

Page 20: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 20

Hitting the accelerator: the next generation of machine-learning chips

Deloitte Global predicts that

Page 21: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 21

Whenever there

is a revolution

in machine

learning chips…

…there is

ALWAYS a

revolution in

machine learning.

Page 22: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 22

Page 23: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 23

Page 24: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 24

Deep learning inference performance per watt

Source: ARK Investment Management LLC

Note: FP16 inference

performance for NVIDIA Volta, INT8 for other chips.

Page 25: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 25

Silicon alternatives for DNNs (Deep Neural Networks)

Page 26: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 26

Annual minimum sales of ML chips in global data centres (units)

Page 27: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 27

1. Automate tasks

2. Data reduction

3. Better chips

4. Model interpretability

5. Local machine learning

The five vectors of progress on machine learning

Page 28: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 28

Page 29: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 29

Page 30: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 30

A 288 µW Programmable Deep-Learning Processor with 270KB On-Chip Weight Storage

Using Non-Uniform Memory Hierarchy for Mobile Intelligence

Suyoung Bang1, Jingcheng Wang1, Aiun Li1,Cao Gao1, Yejoong King1,2, Qing Dong1,Yen-Po Chen1, Lara Fick1, Xun Sun1,Ron Dreslinski1, Trevor Mudge1,Hun Seok Kim1, David Blaauw1, Dennis Sylvester1

1University of Michigan, Ann Arbor, MI

2Cubeworks, Ann Arbor, MI

14.7: A 288 µW Programmable Deep-Learning Processor with 270KB On-Chip Weight Using Non-Uniform Memory Hierarchy for Mobile Intelligence

© 2017 IEEE International Solid-State Circuits Conference

Page 31: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 31

Machine learning: things are getting intense

Deloitte Global predicts that in 2018

Page 32: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 32

Page 33: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 33

Page 34: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 34

Page 35: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 35

Page 36: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 36

Live thrives in an online world

Deloitte Global predicts that in 2018

Page 37: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 37

Digital media: the subscription prescription

Deloitte Global predicts that there will be

Page 38: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 38

Ad blocking by category

Page 39: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 39

#adlergic

Page 40: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 40

Ad blocking by category

Page 41: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 41

Demographics of those blocking four or more types of advertising

Page 42: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 42

Share of platform time spent by age

Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Age 18+, June 2017

Page 43: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 43

Page 44: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 44

0

50

100

150

200

250

300

350

2014 2015 2016 2017

Time-shifted

Live

US daily traditional TV viewing by those 18+ in Q1

Source: Nielsen

Page 45: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 45

Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011, 2010

-30%

-20%

-10%

0%

10%

20%

-

50

100

150

200

250

Daily Minutes (live and time shifted) Annual change - right hand axis

US TV viewing by 18-24 year-olds, 2010–2017

Page 46: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 46

Live and time-shifted viewing by young viewers in US, Canada, and UK, 2011–2017

Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011, 2010

Page 47: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 47

-25%

-20%

-15%

-10%

-5%

0%

2011 2012 2013 2014 2015 2016

Sweden 15-24 Norway 20-29 Denmark 19-34 Finland 15-24

Live and time-shifted viewing by young viewers in Nordics, 2011–2016

Page 48: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 48

174 quarters of TV viewing annual changes in Nordics+UK/US/Canada 2011–2017, 18-24 years old

46

115

13

0

20

40

60

80

100

120

140

Annual change of>-5%

annual change of-5% to -15%

Annual change of< -15%

Page 49: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 49

0

50

100

150

200

250

300

350

400

450

500

2014 2015 2016 2017 2015 65+ 2016 65+ 2017 65+

Time-shifted

Live

(and 65+)

US daily traditional TV viewing by those 18+ in Q1

Source: Nielsen

Page 50: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 50

Page 51: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 51

Which, if any, is your preferred device for each of the following activities?

Canada Total Male Female 18-24 25-34 35-44 45-54 55-64 65-75

Watch live TV TV 67% TV 67% TV 67% TV 59% TV 63% TV 68% TV 72% TV 71% TV 68%

Watch TV programs via catch-up services TV 39% TV 39% TV 39% TV 37% TV 40% TV 44% TV 42% TV 38% TV 27%

Stream films and/or TV series TV 40% TV 38% TV 41% PC 39% TV 47% TV 45% TV 39% TV 37% TV 31%

Watch short videos PC 48% PC 52% PC 44% PC 41% PC 44% PC 42% PC 52% PC 52% PC 56%

Online search PC 65% PC 71% PC 60% PC 49% PC 59% PC 60% PC 71% PC 73% PC 76%

Browse shopping websites PC 63% PC 67% PC 60% PC 58% PC 62% PC 60% PC 66% PC 69% PC 64%

Make online purchases PC 67% PC 71% PC 64% PC 61% PC 66% PC 66% PC 73% PC 71% PC 64%

Check bank balances PC 54% PC 60% PC 48% Phone 56% PC 46% PC 51% PC 56% PC 67% PC 65%

Read the news PC 42% PC 47% PC 37% Phone 35% PC/Phone 37% PC 41% PC 48% PC 51% PC 40%

Video calls PC 29% PC 30% PC 27% PC/Phone 34% Phone 32% Phone 25% PC 27% PC 33% PC 27%

Check social networks PC 37% PC 42% Phone 41% Phone 67% Phone 54% Phone 45% PC 47% PC 46% PC 46%

Play games PC 26% PC 29% Phone 27% Phone 40% Phone 29% Phone 26% PC 29% PC 33% PC 37%

Record videos Phone 47% Phone 44% Phone 50% Phone 69% Phone 63% Phone 57% Phone 42% Phone 25% Phone 18%

Take photos Phone 74% Phone 72% Phone 75% Phone 82% Phone 82% Phone 79% Phone 76% Phone 60% Phone 56%

Voice calls using the Internet Phone 28% Phone 28% Phone 29% Phone 46% Phone 41% Phone 34% Phone 23% PC/Phone 14% Tablet 13%

PC (desktop or laptop) (70.5/135) 52.5%

Phone (37.5/135) 27.8%

TV (26/135) 21.7%

Tablet (1/135) 0.7%

Page 52: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 52

Data mobile-only population in selected countries, 2017

Page 53: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 53

Data mobile-only population for highest and lowest income groups, 2017

Page 54: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 54

Data mobile-only population for oldest and youngest, 2017

Page 55: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 55

Page 56: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 56

Page 57: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Join the #DeloittePredicts conversation © Deloitte LLP and affiliated entities. 57

TMT Predictions: tailored events

Duncan Stewart can deliver a presentation for your office or industry. Contact him to find out more.

• Email Duncan: [email protected]

• Follow him on Twitter: @dunstewart

• Connect on LinkedIn

• Connect on Facebook

• Instagram -- #whynot?

Page 58: Headline Verdana Bold...Source: Nielsen Total Audience Reports Q1, Q2, Q3 and Q4 for 2017, 2016, 2015, Nielsen Cross Platform Reports Q1, Q2, Q3 and Q4 for 2014, 2013, 2012, 2011,

Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

© Deloitte LLP and affiliated entities.