q4 2019 - q3 2020 nielsen national readership survey

NIELSENNATIONALREADERSHIPSURVEY

Q4 2019 - Q32020

Newspaper Toplines

2019 Q3 Newspaper Toplines 12 months external

Release of Nielsen Consumer and Media InsightsQ4 2019 - Q3 2020

ANNOTATIONS

EMBARGO:

Please note that this information is subject to an embargo - the figures must not be releasedinto the public domain until midday on Thursday 26 November 2020.

FURTHER INFORMATION:If you have any questions regarding the Nielsen Consumer and Media Insights Survey report,please contact your Account Manager or the Nielsen Media Helpdesk [email protected].

NIELSEN NATIONAL READERSHIP2


POPULATION POTENTIALS (000s)(TOTAL 15+)

SAMPLE SIZE (15+)

3,958

10,091

3,958

10,131

3,940

10,122

AVERAGE ISSUE READERSHIP

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19

162 166 177

4.4% 4.5% 4.9%NEWSPAPER A

HOW TO READ THIS DOCUMENT

This is the latest measurement period Q4 19 - Q3 20(Oct 19 - Sept 20)

Previous readership release period

Year on Year comparison

This figure is the amount of people in New Zealandaged 15 and over.

It tells us that there were 3.96 million people aged15+ years in New Zealand in the period Q4 19 - Q3 20 (Oct

19 - Sept 20)

This figure is the number of people(162,000) over the age of 15 that

read a typical issue of Newpaper Ain the latest readership period Q4 19 -

Q3 20 (Oct 19 - Sept 20).

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19

DAILY NEWSPAPERS - METROPOLITAN

NEWSPAPER REPORT - NATIONAL

*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.

Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen.

Copyright © 2020 The Nielsen Company 3


YEAR ON YEAR COMPARATIVESQ4 19 - Q3 20



READERSHIP


CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


POPULATION POTENTIALS (000s)(TOTAL 15+):

3,958 3,958 3,940

SAMPLE SIZE 15+ 10,091 10,131 10,122

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



585 546 465

14.8% 13.8% 11.8%

61 56 47

1.5% 1.4% 1.2%

154 145 149

3.9% 3.7% 3.8%

145 143 125

3.7% 3.6% 3.2%

107 104 94

2.7% 2.6% 2.4%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


DAILY NEWSPAPERS - SUMMARY

1,216 1,193 1,064

30.7% 30.1% 27.0%

956 910 807

24.1% 23.0% 20.5%

358 382 334

9.0% 9.6% 8.5%


THE NEW ZEALAND HERALD

WAIKATO TIMES

THE DOMINION POST

THE PRESS

OTAGO DAILY TIMES

ALL DAILIES

ALL METROPOLITANS

ALL REGIONAL DAILIES (INCLUDING WAIKATOTIMES)



CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)

1,993 1,990 1,815

50.4% 50.3% 46.1%

1,647 1,597 1,449

41.6% 40.3% 36.8%

626 677 607

15.8% 17.1% 15.4%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

78 71 72

2.0% 1.8% 1.8%

228 219 206

5.8% 5.5% 5.2%

370 354 314

9.4% 9.0% 8.0%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES

322 316 374

8.1% 8.0% 9.5%

180 169

4.5% 4.3%

99 107 124

2.5% 2.7% 3.2%

244 225 191

6.2% 5.7% 4.8%


ALL DAILIES (WEEKLY COVERAGE)

ALL METROPOLITANS (WEEKLY COVERAGE)

ALL REGIONAL DAILIES (INCL. WAIKATO TIMESWEEKLY COVERAGE)

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

CANVAS/WEEKEND (UNDUPLICATED)

BE WELL (UNDUPLICATED)

SPY (UNDUPLICATED)

SUNDAY (UNDUPLICATED)



CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES

225 224 217

5.7% 5.7% 5.5%

336 325 316

8.5% 8.2% 8.0%

417 417 379

10.5% 10.5% 9.6%

236 226 241

6.0% 5.7% 6.1%

31 28 23

0.8% 0.7% 0.6%

297 292 271

7.5% 7.4% 6.9%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


COMMUNITY NEWSPAPERS

43 47 42

1.1% 1.2% 1.1%


SUNDAY TRAVEL (UNDUPLICATED)

TIMEOUT (UNDUPLICATED)

TRAVEL (UNDUPLICATED)

VIVA (UNDUPLICATED)

WAIKATO TIMES MOTORTIMES (UNDUPLICATED)

YOUR WEEKEND (UNDUPLICATED)

NORTH CANTERBURY NEWS


NEWSPAPER REPORT -NORTHERN

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



2,152 2,152 2,170

SAMPLE SIZE 15+ 5,317 5,365 5,451

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



524 498 431

24.4% 23.1% 19.9%

60 56 47

2.8% 2.6% 2.2%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



83 96 87

3.9% 4.5% 4.0%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

51 44 42

2.4% 2.0% 1.9%

104 100 97

4.8% 4.6% 4.5%



WAIKATO TIMES

ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)

SUNDAY NEWS

SUNDAY STAR TIMES


NEWSPAPER REPORT -NORTHERN

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

333 324 289

15.5% 15.0% 13.3%


HERALD ON SUNDAY


NEWSPAPER REPORT - CENTRAL

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



856 856 837

SAMPLE SIZE 15+ 2,282 2,270 2,208

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



137 129 132

16.0% 15.1% 15.8%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



129 127 107

15.0% 14.9% 12.8%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

14 12 15

1.6% 1.3% 1.8%

70 64 55

8.2% 7.4% 6.6%


THE DOMINION POST


SUNDAY NEWS

SUNDAY STAR TIMES


NEWSPAPER REPORT -SOUTHERN

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



950 950 934

SAMPLE SIZE 15+ 2,492 2,496 2,463

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



144 143 125

15.2% 15.0% 13.4%

107 104 93

11.3% 10.9% 10.0%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



88 104 94

9.3% 10.9% 10.1%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

13 16 15

1.4% 1.6% 1.6%

55 56 53

5.8% 5.9% 5.7%


THE PRESS

OTAGO DAILY TIMES


SUNDAY NEWS

SUNDAY STAR TIMES


NEWSPAPER REPORT - AUCKLANDMETROPOLITAN

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



1,210 1,211 1,268

SAMPLE SIZE 15+ 3,081 3,096 3,152

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



356 337 309

29.4% 27.9% 24.4%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

33 27 29

2.7% 2.2% 2.3%

63 57 62

5.2% 4.7% 4.9%

231 217 204

19.1% 17.9% 16.1%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



26 23 27

2.1% 1.9% 2.1%



SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

RODNEY TIMES


NEWSPAPER REPORT - AUCKLANDMETROPOLITAN

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



26 23 27

2.1% 1.9% 2.1%

77 69 70

6.4% 5.7% 5.5%

23 27 37

1.9% 2.2% 2.9%

43 44 67

3.6% 3.6% 5.3%

81 80 100

6.7% 6.6% 7.9%

13 14 11

1.1% 1.1% 0.9%

6 7 9

0.5% 0.6% 0.7%

60 59 61

5.0% 4.8% 4.8%

21 20 20

1.7% 1.7% 1.6%

64 73 85

5.3% 6.0% 6.7%


RODNEY TIMES

CENTRAL LEADER

EAST & BAYS COURIER

EASTERN COURIER

MANUKAU COURIER

NORTH HARBOUR NEWS

NOR-WEST NEWS

NORTH SHORE TIMES

PAPAKURA COURIER

WESTERN LEADER


NEWSPAPER REPORT - HAMILTON

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



156 152 153

SAMPLE SIZE 15+ 571 582 546

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



22 22 16

14.0% 14.2% 10.2%

27 25 25

17.4% 16.3% 16.0%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

2 3 3

1.2% 2.0% 1.7%

7 7 5

4.8% 4.9% 3.3%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



40 39 47

25.2% 25.5% 30.5%



WAIKATO TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

HAMILTON PRESS


NEWSPAPER REPORT -WELLINGTON

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



341 337 339

SAMPLE SIZE 15+ 954 952 880

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



83 78 82

24.2% 23.2% 24.1%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

4 2 4

1.2% 0.6% 1.1%

34 29 24

10.0% 8.5% 7.1%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



115 114 111

33.7% 33.7% 32.8%

64 63 55

18.9% 18.5% 16.2%


THE DOMINION POST

SUNDAY NEWS

SUNDAY STAR TIMES

CENTRAL COMMUNITY NPS (WEEKLY COVERAGE)

THE HUTT NEWS


NEWSPAPER REPORT -WELLINGTON

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



36 35 36

10.5% 10.3% 10.7%

21 23 24

6.2% 6.9% 7.2%


KAPI-MANA NEWS

UPPER HUTT LEADER


NEWSPAPER REPORT -CHRISTCHURCH

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



333 335 335

SAMPLE SIZE 15+ 998 999 962

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



95 93 78

28.6% 27.7% 23.4%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

6 7 8

1.8% 2.2% 2.3%

24 25 27

7.1% 7.4% 8.1%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



85 86 84

25.4% 25.8% 25.2%


THE PRESS

SUNDAY NEWS

SUNDAY STAR TIMES

THE STAR (CHRISTCHURCH)


NEWSPAPER REPORT -CANTERBURY

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



515 515 515

SAMPLE SIZE 15+ 1,359 1,343 1,300

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



171 178 158

33.3% 34.5% 30.7%

11 12 12

2.2% 2.3% 2.4%

43 47 42

8.4% 9.1% 8.1%

38 39 30

7.4% 7.6% 5.8%


THE STAR MAX CIRC (AIR)

BAY HARBOUR NEWS

NORTH CANTERBURY NEWS

SELWYN TIMES


NEWSPAPER REPORT - DUNEDIN

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



105 104 104

SAMPLE SIZE 15+ 372 374 357

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



48 44 43

46.2% 42.4% 41.4%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19


WEEKLY NEWSPAPERS

0 0 1

0.4% 0.5% 1.0%

4 4 5

3.7% 3.6% 5.1%

CMI Q4 19 -Q3 20

CMI Q3 19 -Q2 20

CMI Q4 18 -Q3 19



38 38 47

36.7% 36.1% 45.3%


OTAGO DAILY TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

THE STAR (DUNEDIN)

q4 2019 - q3 2020 nielsen national readership survey

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