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12Since its launch in 2010, the Petersime Hatchery Guidance Pro-gramme service pack enjoys worldwide acclaim. The program-me is designed for hatchery managers and their staff looking to achieve the desired hatch results from their newly installed incubation equipment within the shortest possible time frame. It features a series of trainings, workshops and meetings as well as helpdesk support. In 2011, a total of 32 Hatchery Guidance Programme service packs have been ordered and delivered. At the moment, 12 projects are running. More >

Dear Partner, Of all meat industries, the poultry sector enjoys the fastest growth rates, the highest efficiency and flexibility and the widest global reach. This high degree of dynamism offers many opportunities for investments. The majority of these can be found in the emerging markets, which are responsible for 60% of the growth in volume.

The global poultry industry will undoubtedly further consolidate, reaching for economies of scale and increased efficiency. In this vertically integrated production chain, hatcheries will play a larger part, since poultry producers are increas-ingly aware that the 21-day incubation process (for chickens) has a dramatic impact on broiler performance in terms of feed conversion efficiency, liveability and daily growth.

Sophisticated incubators, measuring embryonic development online, create yields at the hatcheries and farms that were previously considered impos-sible. But besides the equipment, the hatchery manager, together with Petersime incubationists and Global Technical Supervisors, plays a major role in extracting the best performance from the hatching eggs and the hatchery equipment. Read more in this issue of Petersime News about the Hatchery Guidance Programme, an exclusive training and guidance tool to reach maximum performance.

Furthermore, many hatcheries perform hatch breakout analyses to identify possible problems during the incubation process. In this newsletter, you can find some useful tips on how to make the most of these analyses.

Finally, we want to inform you on the latest invest-ments in our production facilities, on the benefits of our new compact 60 egg setter tray and on the highly successful distributor seminar we held earlier this year. Michel De Clercq Managing Director

Hatchery Guidance Programme

for a fully operational hatchery in no time

Hatchery Guidance Programme for a fully operational hatchery in no time / 1New compact setter tray / 3

Ongoing investments in production facilities / 4Petersime Distributor Seminar proves outstanding success / 5

Recent key hatchery projects / 6Making the most of your hatch breakout analysis / 7

Newcomers / 8Upcoming events / 8

To guide customers through this transition period, Petersime offers a service pack so their hatchery can be fully operational within the shortest period of time. It is available in two versions: Hatchery Guidance Programme (HGP) and Hatchery Guidance ProgrammePLUS (HGP+).

HGP

HGP

HGP+

HGP+

HGP+

Training

Remote supervision

Visit of the HGP Supervisor

Analysis of the hatch results

Closing visit

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Subscribers receive an intensive 4-day training course at the Customer Centre in Belgium. The training covers a range of technical and physiological topics, including incubator controllers, Embryo-Response Incubation™ technologies and an introduction to the comprehensive Incubation Guide.

Based on detailed feedback forms, a mem- ber of the PiPC (Petersime incubation Performance Centre) remotely supervises the project and provides recommendations for better results.

Your HGP Supervisor visits your hatchery to:> verify the soundness of the installation,> provide additional on-site training for the hatchery manager and his staff,> assist with the analysis of loaded setters and hatchers during the start-up period and> set up a detailed report including to-dos for both Petersime and the hatchery staff.

The HGP Supervisor returns to the hatchery to analyse the results of the first egg-setting visit. He collects additional information and makes recommendations for future settings.

A meeting with the hatchery’s CEO, General Manager or Owner is organized by the Petersime Area Sales Manager and the distributor. A status report is drawn up with actions performed and results achieved.

Once the installation and technical commissioning of a new hatchery are finished, the next few months are a hectic time for the hatchery manager and his technical staff as they need to adjust to new equipment and new processes.

3 12Petersime NEWS

New compact setter tray

Hatcheries that receive eggs from breeder farms with manual egg col- lection can now opt for Petersime’s new 60 egg tray instead of the stan-dard 150 egg setter tray. This tray is compact and lightweight (4 kg when fully loaded), and can therefore be held in one hand while collecting eggs at the farm. Once filled, the trays can be transported on pallets, on farm trolleys, and on setter trolleys.

If they are loaded directly on setter trolleys, the need for an extra egg transfer at the hatchery is eliminated.

The 60 egg tray has a solid construction with reinforcements at the bottom for extra strength and stability on convey-or belts. The trays are stackable for ef-ficient transportation. Moreover, they are suitable for hatchery automation equipment and washing machines.

Like Petersime’s standard setter tray, the 60 egg tray is made of polypro- pylene and painted black for mini-mum reflection of light, which ena- bles efficient candling. The egg sup-ports, arranged in a 10 x 6 matrix, are designed for ideal positioning of both small and large eggs. The shape of the tray ensures an adequate air flow around the entire surface of the egg shell in the setter.

The 60 egg tray is designed for manual egg collecting at the farm.

The 60 egg trays are stackable up to a height of 21 trays for efficient transportation.

Reinforcements at the bottom of the tray provide extra strength and stability.

The 60 egg tray is available as an option with S-line and Conventional incubators for chickens.

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Petersime introduces its brand new “60 egg tray”: a compact and versatile setter tray for chicken eggs designed for manual egg collection at the farm and subsequent loading and transportation on setter trolleys.

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Even after the finishing of its headquarters expansion project, Petersime keeps investing in its production facilities. In the course of the past few months, the lay-out of the factory halls has been revised to make room for new machinery and to streamline the production flow.

Ongoing investments in production facilities

In the first quarter of 2012, special attention was devoted to the welding depart-ment and the trolley assembly line in order to meet the growing demand for Petersime setter, hatcher and farm trolleys.

A second brand new welding robot for trolley frames has been installed in the welding department.

Similarly, a second blasting room, in which the trolley frames receive an abrasive blasting treatment, has been added to the trolley assembly line.

The spray cabin, where trolleys receive two layers of paint for protection against corrosion, was brought down and replaced by a larger one. The new cabin has two spraying units: one for the primer and one for the finish. In addition, the installation of an oven, directly adjacent to the spray cabin, has allowed for a reduction of the trolley frames’ drying time to less than one hour.

Finally, a new monorail was installed, which enables easy transportation of trolleys between the different units in the trolley assembly line.

Petersime’s large-scale invest- ments in its production faci-lities will undoubtedly lead to reduced manufacturing throughput times, improved operator comfort, lower energy costs, shorter delivery times for our clients, and ulti-mately a reinforcement of our leading competitive position in the market,

“

”says Mr Pieter Dumoulin, Production Manager at Petersime

The new spray cabin and adjacent oven>

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The new blasting room with the monorail

The new automatic welding robot for trolley frames

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5 12Petersime NEWS

The 2012 Petersime Distributor Seminar, held in Brussels from May 10th till May 13th, was attended by more than 30 Petersime distributors from all over the world.

Petersime Distributor Seminar proves outstanding success

The event consisted of a series of instructive information sessions and workshops, including a guest lecture on the future of the global poultry industry by Mr Nan-Dirk Mulder (Rabobank International). In addition, the distributors received a guided tour through the production facilities and the brand new Customer Centre at the headquarters in Zulte (Olsene). 

The seminar was concluded by a guided cycling tour “from uptown to downtown Brussels” and a dinner. Hugo De Ruyck, Sales & Marketing Manager concludes: “We are extremely satisfied with the attendance of the seminar and with the positive feedback from our distributors. It was an excellent opportunity for the whole sales team to exchange information and experiences in the field.”

Group picture of the Petersime distributors, management and sales staff

There was ample time for networking.

Michel De Clercq, Managing Director, delivering a speech at the closing dinner

The programme included several information sessions, guest lectures and workshops.

A guided cycling tour took the guests to the city’s most interesting sites.

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Recent key hatchery projectsKing Chicken (Poland)

Setting capacity (eggs/year):24,000,000Equipment:BioStreamer™ 24S setters BioStreamer™ 8H hatchersType of fowl:Broilers

Mike’s Chicken (South Africa)

Setting capacity (eggs/year):48,000,000 Equipment:BioStreamer™ 24S settersBioStreamer™ 4H hatchersType of fowl:Broilers

Vepymo (Belgium)

Setting capacity (eggs/year):24,000,000Equipment:BioStreamer™ 12S setters BioStreamer™ 4H hatchersType of fowl:Broilers

Pride Farms (Sri Lanka)

Setting capacity (eggs/year):10,000,000Equipment:BioStreamer™ 16S settersBioStreamer™ 4H hatchersType of fowl:Breeders

ISC Complex Agromars (Ukraine)

Setting capacity (eggs/year):80,000,000Equipment:BioStreamer™ 24S settersBioStreamer™ 8H hatchersType of fowl:Broilers

Apex Breeder Farm (Thailand)

Setting capacity (eggs/year):20,000,000Equipment:BioStreamer™ 24S and 16S settersBioStreamer™ 8H hatchersType of fowl:Layers

Makian Mehr-e-Gonbad (Iran)

Setting capacity (eggs/year):48,000,000Equipment:BioStreamer™ 24S and 12S setters BioStreamer™ 4H hatchersType of fowl:Broilers

Beijing Poultry Breeding Company (China)

Setting capacity (eggs/year):36,000,000 Equipment:BioStreamer™ 12S settersBioStreamer™ 4H and 8H hatchers Type of fowl:Breeders

Tomskaya P.F. (Russia)

Setting capacity (eggs/year):42,000,000Equipment:BioStreamer™ 24S settersBioStreamer™ 4H and 8H hatchers Type of fowl:Broilers

Thai Foods Group (Thailand)

Setting capacity (eggs/year):48,000,000Equipment:BioStreamer™ 24S settersBioStreamer™ 8H hatchersType of fowl:Broilers

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Simple or localised breakout analysis?

Many hatcheries perform a simple breakout analysis, identifying and recording infertile eggs and early, mid and late deaths (see Figure 1). This analysis is generally more than sufficient, offering indicators as to the area that needs further investigation or a confirmation of the current performance.

In a more precise analysis, also called a localised breakout analysis, chick malformations and positioning problems are also recorded, providing more adequate clues regarding the specific area of concern (see Figure 2). If the localised break-out reveals many problems regarding the chick’s position or location within the egg, there are issues in the mid and late developmental stages. An increased level of malformations indicates problems during the early phases of incubation.

There are cases when a simple breakout analysis is not sufficient. For instance, an increase in late deaths of 2-3% is sometimes mistakenly regarded as a late setter or hatcher issue, while the small increase of 0.5 to 1.0% in early deaths is ignored. In this case, a localised breakout analysis may reveal a high percentage of malformations which point out an early developmental problem. Once the early losses are solved, the level of late deaths will return to normal.

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4.5%

4%

3.5%

3%

2.5%

2%

1.5%

1%

0.5%

0%Infertile Early

(1-7 days)Mid

(8-14 days)Late

(15-21 days)

Late death Malformations

1.2%

1%

0.8%

0.6%

0.4%

0.2%

0%Pre turned Turned Air cell Pipped not

hatched(PNH): dead

Pipped not hatched

(PNH): alive

Malpositioned Exposed brains Crossed beak Intestines Skeleton Genetic

Analysing the hatch debris is an extremely useful tool to achieve maximum results in terms of both hatchability and chick quality on a consistent basis. It helps to identify problems that occur not only during incubation, but also outside of the incubation process.

Making the most of your hatch breakout analysis by Roger Banwell, Senior Incubationist

Success factorsA number of conditions need to be met in order to make the most of your breakout sessions:

Figure 1: the simple breakout analysis shows that the critical phases typically occur during the first days of development and at the end, when the chick positions itself and pips through the inner membrane and subse-quently through the egg shell.

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Firstly, always analyse the hatch debris in conjunction with other critical elements, such as chick quality, cull analysis, and hatch debris quality (cleanliness, calcium uptake, exit points and blood in the shell). Recording the hatch timing is also extre-mely useful as it immediately indicates if the temperature was too high or too low.

Do not candle your eggs. Candling can mask an increase in early embryonic mortality and decreases the accuracy of fertility assessment.

Take samples from several points within the incubator. This can reveal problems such as inadequate cooling water tem-perature or unstable air conditioning when eggs near the cooling system or air intake produce a drop in perfor-mance.

Make sure the analysis is precise and consistent, so as to be able to compare with previous and later analyses.

Finally, do not overlook factors beyond the incubation process. Poor flock management, nutrition, egg collection, storage, pre-heating, fumigation, etc. can all affect hatch results.

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Figure 2: the localised breakout analysis more closely investigates the late deaths and malformations.

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Newcomers

Jonatan DesmyterPurchasing Assistant

Jochen RyckeboschInternal Sales Officer

Petersime’s team is constantly growing. In the past few months, we have had the pleasure of welcoming a number of new team members. Here’s a brief presentation of our new faces.

Space 11/09/2012 > 14/09/2012Parc-Expo de Rennes-Aéroport, Rennes, FranceExhibitor: Société CidapeBooth: 1, B39

VIV China 23/09/2012 > 25/09/2012NCIEC, Beijing, ChinaExhibitor: PetersimeBooth: W1C073

Saudi Agriculture 24/09/2012 > 27/09/2012Riyadh International Convention and Exhibition Center, Riyadh, Saudi ArabiaExhibitor: PetersimeBooth: 405-2

Napfex 28/09/2012 > 30/09/2012Lahore International Expo Centre, Lahore, PakistanExhibitor: Golden Harvest

Congreso Exposición Nacional Avícola 03/10/2012 > 05/10/2012Centro de Eventos Valle del Pacífico, Cali, ColombiaExhibitor: FharmavicolaBooth: 134/136

Agroprodmash 08/10/2012 > 12/10/2012Expocentre, Moscow, RussiaExhibitor: Petersime OOOBooth: 21 С30

Animal Farming 31/10/2012 > 02/11/2012International Exhibition Center (IEC), Kiev, UkraineExhibitor: PetersimeBooth: C10

EPIC Conference 04/11/2012 > 05/11/2012Marriott Forest of Arden Hotel, Meriden, UKExhibitor: Petersime

Poultry India 28/11/2012 > 30/11/2012Hitex Exhibition Complex, Hyderabad, IndiaExhibitor: PetersimeBooth: 1- F1, F2

This newsletter is published as a service to our customers and associates in the hatchery industry. Readers are advised to seek independent expert advice and confirmation of any opinion/suggestion they wish to apply to their own particular situations. Petersime takes no responsi bility for the consequences

of any advice given herein. Reader inquiries with regard to the content of this newsletter are welcome and may be sent to Petersime, Zulte (Belgium). Date of issue: 09/2012

Petersime nv - Centrumstraat 125 - 9870 Zulte (Olsene) - BelgiumT +32 (0)9 388 96 11 - F +32 (0)9 388 84 58 - info@petersime.com - www.petersime.com

Ken BottelbergheProduction Planner

Dirk VermeerschFinance, Administration and Information Systems Manager

EuroTier 13/11/2012 > 16/11/2012Exhibition Grounds Hannover, Hannover, Germany

We kindly invite you to our booth (Hall 9, stand E13) for a demonstration of our latest innovation!

Upcoming events