EDIT

ORI

AL

14Dear Partner,

It doesn’t take me to tell you that in today’s poultry industry margins are tight. There is a fine line between profit and loss, and stay-ing on the right side of this line is becoming increasingly challenging.

We are all aware of the potential of modern single-stage incubation and the great devel-opments made in this discipline. The relatively recent Embryo-Response Incubation™ tech-nology offers a level of control and real-time data feedback hatchery managers could only have dreamt of one decade ago.

However, this new approach brings along many new challenges that cannot be under-estimated. Therefore, following the success of the Technical Audit and the Hatchery Guidance Programme, we have expanded our range of service packs to include the Hatchery Perfor-mance Audit. In this edition you will read all about how, through assessing and advising upon all elements within the hatchery, the Hatchery Performance Audit’s primary objec-tive is to assist the hatchery to achieve and maintain an optimum level of performance.

One of the key elements in managing your hatchery is to regularly calibrate your incuba-tors, or rather “check the calibration”. There-fore we included a set of guidelines on why and how to check your calibration correctly.

Meanwhile, Petersime keeps reinforcing its leadership position in the incubator market. We are proud to announce that over 5000 S-line in-cubators are already running all over the world. In this edition, we highlight four key customers: Agrofert in the Czech Republic, Nippon Chunky in Japan, Akashevskaya in Russia and LDP Farms Food Corporation in the Philippines.

Enjoy!

Roger BanwellHatchery Development Manager

New service pack: Hatchery Performance Audit / 1Výkrm Třebíč (Agrofert, Czech Republic) builds Petersime hatchery / 4

Nippon Chunky (Japan) commissions Petersime for new hatchery / 5Petersime and Hartmann supply four new hatcheries to Akashevskaya (Russia) / 6

5000th S-line incubator sold! / 7New Area Sales Manager CIS market at Petersime / 7

LDP Farms Food Corporation (Philippines) signs hatchery expansion deal with Petersime / 8Recent key hatchery projects / 9

Checking your calibration: why and how? / 10Upcoming events / 12

New service pack: Hatchery Performance AuditIn the past few years, Petersime has received an increasing demand from customers to have the performance of their hatchery analysed and improved by our hatchery experts. Therefore, as of March 2013, a new Petersime service pack is available: Hatchery Performance Audit. More >

22

The hatchery expert goes through the hatchery to analyse every aspect of it.>

Managing a hatchery is not always plain sailing. A hatchery operation involves many complex processes, from egg reception to chick departure, and its success stands or falls with close super vision and expertise from the hatchery management. The small-est crack in one of the stages of the hatchery operation can considerably jeopardize its results.

To help you to get the most out of your hatchery, Petersime has developed the Hatchery Performance Audit service pack. A Petersime hatchery expert visits your hatchery to screen every aspect of it, providing advice and recommendations for better performance. He/she will review your incubator history files, perform hatch breakout sessions and provide guidance for future incubation performance analyses.

The Hatchery Performance Audit service pack is particularly recommended immediately after a Petersime Technical Audit, or within 6 to 12 months after Hatchery Guidance ProgrammePLUS.

14Petersime NEWS33

The hatchery expert presents his findings and any supporting data to the hatchery manager and staff.

Based on detailed breakout analyses, the hatchery expert will optimize the incubation programmes for better hatch results.

The Hatchery Performance Audit includes:1. HATCHERY ASSESSMENT

• The hatchery expert goes through your hatchery to screen and record every stage of the process, from egg arrival to chick departure. He checks the quality of the received eggs and verifies if the room conditions are optimal in every area of the hatchery.

• In addition, he analyses flock performance data to identify factors outside the hatchery that may influence overall performance.

2. INCUBATOR PERFORMANCE ANALYSIS

• The hatchery expert fully reviews the incubators’ history files and programs. • He then inspects your chick quality and analyses your unhatched eggs and hatch debris. • Based on this information, he formulates advice on any adjustments needed to improve your hatch results.

3. FEEDBACK AND ADVICE

• In a summarizing meeting, the hatchery expert presents his findings and any supporting data to you and your personnel.

4. ADVANCED INCUBATION TRAINING

• The hatchery expert provides guidance on correct incubator programming. • Moreover, he provides instructions on correct chick quality assessments and hatch breakout analyses. • When using a Petersime breakout analysis form handed by the hatchery expert, you can from then on rely

on remote support from Petersime’s Customer Service Centre.

For more information, contact Hatchery Development Manager Roger Banwell at roger.banwell@petersime.com.

>

>

44

As part of its vertical integration strategy, Výkrm Třebíč, part of Agrofert holding (Czech Republic), has decided to expand its poultry division with a brand new high-capacity Petersime hatchery. Once commissioned and running, the company will be fully controlling the entire production cycle from incubation to slaughter.

Výkrm Třebíč (Agrofert, Czech Republic) builds Petersime hatchery

The new hatchery is being built about 60 km from Brno in Chropyně, an area with a high concentration of the company’s own broiler farms. Its total capacity, reaching up to 120 million day-old chicks per year, will be real-ized in several phases. Presently the construction of the first phase is in progress, with an annual capacity of 40 million day-old chicks.

The company has selected Petersime to design the layout and provide the equipment for this hatchery. In the first phase, the new hatchery will be equipped with 24 single-stage BioStreamer™ setters for 24 trolleys, and 12 BioStreamer™ 8H hatchers. These will all be equipped with Embryo-Response Incubation™ technology.

Moreover, all HVAC equipment will be supplied by Petersime. The entire incubation process as well as all of the room conditions will be monitored by Petersime’s new Eagle Eye™ software.

The hatchery will be using Petersime’s new 60 egg setter trays as well as the special universal chick boxes for 75 chicks.

Construction of Agrofert’s new hatchery is in full swing.

>

About Výkrm Třebíč

Výkrm Třebíč is part of the Agrofert holding group. It is an agro-food complex of companies that deals with both primary production and processing of various raw materials and products. In the field of poultry, Agrofert owns silos for the storage of raw materials such as wheat and corn, as well as compound feed mix-ing plants, farms for chicken breeding, and broiler chicken slaughter facilities.

14Petersime NEWS55

Nippon Chunky (Japan) commissions Petersime for new hatchery

The new hatchery was installed and commissioned in April 2013. It has a total setting capacity of about 26 million eggs per year, which are incubated in 39 Petersime BioStreamer™ 8S setters and 15 BioStreamer™ 4H hatchers, all equipped with the latest Embryo-Response Incubation™ technology.

According to Mr Toshiaki Ohtsuki, Executive Director of Nippon Chunky, Petersime was selected as a supplier for two main reasons:

From left to right: Hugo De Ruyck (Sales and Marketing Manager of Petersime), Mr Toshiaki Ohtsuki (Executive Director of Nippon Chunky), Mr Shuhei Tomita (Hatchery Section Chief of Nippon Chunky), Mr Koji Morinaga (President of Nippon Chunky), and Mr Kotaro Yasuda (Hytem – Petersime distributor for Japan)

>

Nippon Chunky, Japan’s Aviagen (Ross) Parent Stock distributor, has recently expanded its business with a brand new hatchery in Okayama Prefecture, Western Japan.

The new hatchery was officially inaugurated on April 22nd.>

About Nippon Chunky

Nippon Chunky Co. Ltd. was established in 1967 in Okayama Prefecture. The company is part of Marubeni Corporation Group, one of the most famous trading companies in Japan. Nippon Chunky produces Aviagen Parent Stock.

The first is the excellent worldwide reputation of Petersime’s incubators. And secondly, we can rely on the Petersime distributor in Japan, Hytem, which pro- vides reliable and technically oriented support and advice.

“

”

6

Poultry integrator OOO PF Akashevskaya, located in the Republic of Mari El, Russia, has invested in four new hatcheries. The first hatchery of 65 million eggs is currently being constructed, and the second and third (31 resp. 14 million eggs/year) will be delivered in the second half of 2013.

What’s more, at the VIV Russia show in May, Akashevskaya has signed a new deal for the delivery of a fourth hatchery for parent stock (15 million eggs/year). That will bring the total capacity of PF Akashevskaya to 150 million eggs per year.

Akashevskaya has selected Peter-sime to supply the incubators - type BioStreamer™, completely equipped with the most modern incubation technologies such as Eco-Drive™, Eye-Blink™ and Embryo-Response Incubation™ technology. Moreover, Petersime is providing the hatcheries’ HVAC equipment.

Petersime distributor in Russia Hart-mann GmbH is coordinating the

Petersime and Hartmann supply four new hatcheries to Akashevskaya (Russia)

From left to right: Mr Nikolaj Andronovitsh Krivash, General Manager of PF Akashevskaya; Mr Michael Hartmann, General Manager of Hartmann GmbH (Petersime distributor for Russia); Mr Vladimir Andreevitsh Krivosh, Founder of PF Akashevskaya

>

entire project: hatchery layout, deliv-ery, installation, commissioning, and training of local staff.

Cooperation of PF Akashevskaya with Petersime and Hartmann started in 2009, when Akashevskaya invested in the first hatchery of 25 million eggs/year. The equipment, the good col-laboration, and most of all the excellent chick quality have convinced the com-pany to make further hatchery invest-ments with Petersime and Hartmann.

The construction of the three new hatcheries is part of an impressive ex-tension programme at Akashevskaya: the total meat production volume will increase from 60,000 tonnes to 200,000 tonnes per year.

About Akashevskaya

OOO PF Akashevskaya was founded in 2005 and currently employs 1,500 people. The company’s activities range from grain cultivation to feed production, hatchery, broiler rearing with own parent stock, slaughter and even processing of meat. The emphasis is always on high quality and ecological food production, and any addi-tives or genetic modifications are strictly avoided.

14Petersime NEWS7

From left to right: Rudy Verhelst, Petersime Product Manager; Mr Ulrich Jahnke, Project Engineer at Hartmann GmbH (Petersime distributor for Russia); Ms Tatyana Alekseevna Kartukova, General Manager of Donstar; Mr Vadim Vadeev, General Manager of the Eurodon Group.

>

On April 29th 2013, Petersime’s sales team was reinforced by new Area Sales Manager Kris Verhelst. Kris (41) will be managing sales in the coun-tries of the Commonwealth of Inde-pendent States (CIS).

Armed with an excellent knowledge of Russian (among many other languages) and a vast amount of experience in sales in various B2B environments, Kris Verhelst is highly motivated to explore this exten-sive region, while servicing existing customers and looking out for new partnerships.

Hugo De Ruyck, Petersime’s Sales and Marketing Manager, says: “Establish-ing long lasting business relationships is the main focus of our sales team. With Kris Verhelst on board, we are in a better position to achieve this goal in Asia’s Russian speaking countries.”

Petersime wishes Kris the best of luck!

5000th S-line incubator sold!

New Area Sales Manager CIS market at Petersime

Three years after Petersime officially launched the S-line range of single-stage incubators, the enthusiasm and success in the market haven’t cooled. Recently, the 5000th S-line incubator, a BioStreamer™ 12S, was delivered and installed at Donstar (Rostov region, Russia).

Donstar is part of the Eurodon Group, the largest agro-industrial holding company producing and processing turkey meat in the Russian market. The new hatchery, including the 5000th incubator, will be part of an entirely new complex for growing and processing duck meat.

8

From left to right: Miss Michelle Lolim (Responsible of the LDP processing plant), Mr Benjamin Lolim (LDP owner), Mr Romel Labay (Proline – Petersime distributor for the Philippines), Mrs Maan Lolim (LDP owner), Mr Grier Moran (Proline), Mr Philippe Boxho (Petersime Area Sales Manager), Miss Christa Lolim (Responsible of the LDP hatchery)

>

LDP Farms Food Corporation (Philippines) signs hatchery expansion deal with PetersimeLDP Farms Food Corporation, supplier of day-old chicks to Philippine poultry integrator San Miguel, has signed an agreement with Peter-sime to expand their hatchery in San Fabian with an extra setting capacity of 576,000 eggs per week.

The agreement includes the purchase of Bio-Streamer™ 12S setters and BioStreamer™ 8H and 4H hatchers, as well as an expansion of the cur-rent HVAC system and of the IrisLink™ software.

LDP Farms Food Corporation is owned by the Lolim family and is engaged in a tolling partnership with the San Miguel Group - the

number one poultry player in the Philippines. The LDP hatchery in San Fabian was built last year and had its first egg setting in September. Total capacity then amounted to 460,800 eggs per week. Both LDP and San Miguel reported to be very happy with the hatch results and with the training and support provided by Petersime during, before, and after installation (Hatchery Guidance ProgrammePLUS). Hence it was decided sooner than expected to more than double the hatchery capacity.

Construction works started at the beginning of April and installation of the Petersime equipment is planned in the summer of 2013.

14Petersime NEWS9

Recent key hatchery projectsAl Akhawain (Saudi Arabia)

Setting capacity (eggs/year):33,000,000 (phase1) Equipment:AirStreamerPlusTM 12S & 8S settersAirStreamerPlusTM 8H hatchersType of fowl:Broilers

Kaluzhskaya (Russia)

Setting capacity (eggs/year):36,000,000 Equipment:AirStreamerPlusTM 16S, 12S & 8S settersAirStreamerPlusTM 8H & 4H hatchersType of fowl:Broilers

Akashevskaya (Russia)

Setting capacity (eggs/year):33,000,000 Equipment:BioStreamerTM 12S settersBioStreamerTM 8H hatchersType of fowl:Broilers

Awda Poultry Est. (Rep. of Yemen)

Setting capacity (eggs/year):40,000,000 Equipment:Conventional S1152 setters Conventional H192 hatchersType of fowl:Broilers

Young Kong (Taiwan, R.O.C)

Setting capacity (eggs/year):10,000,000 Equipment:BioStreamerTM 12S settersBioStreamerTM 4H hatchersType of fowl:Broilers

Beypi (Turkey)

Setting capacity (eggs/year):72,000,000 Equipment:BioStreamerTM 24S settersBioStreamerTM 8H hatchersType of fowl:Broilers

Jafarah (Libya)

Setting capacity (eggs/year):14,000,000 Equipment:BioStreamerTM 24S settersConventional H192 CLW hatchersType of fowl:Broilers

Avinash (Nepal)

Setting capacity (eggs/year):16,000,000 Equipment:AirStreamerPlusTM 12S settersBioStreamerTM 4H hatchersType of fowl:Broilers

10

Checking your calibration: why and how?By Roger Banwell, Hatchery Development Manager

Over the years, accuracy and repeatability of temperature and humidity sensors have improved significantly. Does this mean we can 100% rely on them to never fail? Of course not. Even if we build in system redundancy protec-tion and independent alarms, performing a simple manual check at the beginning of every incubation cycle will always be critical. We call this manual check “calibration”.

“Checking your calibration”

We often mistakenly say that we are “calibrating” the incubator. However, more accurate would be to say “check-ing our calibration”, as the sensors do not normally require any adjustment. Good, regular maintenance however, is key, and ensuring all is well at the be-ginning of every cycle should be para-mount in any maintenance schedule.

So before every incubation cycle, the calibration of the machine should be checked, and if necessary, small adjust-ments should be made to the tem-perature and humidity sensor readings. For this purpose, a high accuracy calibration unit is used.

The position of the calibration unit

When the R&D department designs an incubator, the temperature profile within the cabinet is extensively data logged and a 3D image is built up of exactly what happens throughout the cycle. The calibration point is chosen so that it corresponds to the average temperature of the machine, and so that it can be conveniently reached from the front of the machine.

Petersime calibration unit, plugged in in a BioStreamer™ setter

>

By Roger Banwell, Hatchery Development Manager

The temperature at this position corresponds to point “X” as shown in the graph below.

In reality, things are a little more complicated.

• Firstly, the calibration point is actu-ally chosen at a position where the temperature is slightly higher than “X”. The reason for this is biological: damage to the developing em-bryo will much sooner occur if the temperature is too high than if it is too low.

• Secondly, with an Embryo-Response Incubation™ system, the OvoScan™ temperature sensor is aligned be-tween d1h12 and d2h12 (as shown in the graph), when the egg shell temperature and the air temperature of the machine are equal. This align-ment depends on the accuracy of the temperature sensor. Therefore it is critical to check your calibration at this stage.

It is highly important to calibrate at the designated calibration point. If a different point is used, the standard Petersime incubation programs are no longer valid. Added to this, remote support from the Petersime Service Department becomes difficult if not impossible, as our knowledge and experience are based on our known references.

Calibration equipment

It goes without saying that accurate calibration checks stand or fall with the quality of the calibration unit used. Key points to look out for are:

• Consistency. Many units on the market are not consistent over a longer period of time.

• Precision. Many units are accurate to +/- 0.1 °F, but only if the reading is around room temperature.

• Accuracy. Many units are calibrated at given ambient conditions (usually 25ºC), and drift can be significant when ambient conditions are higher or lower.

To be on the safe side, it is best to work with the calibration units offered by Petersime.

Do’s and don’ts

> Use the recommended system/pro-cedures. They are tried and tested and ensure continuity for on-going support.

> Include a calibration check in your standard practice schedule. It takes minimal time and one failure can be very costly.

> Always ensure that the reading is stable on the calibration unit and inside the incubator, and that there has been no recent heating, cool-ing, ventilation, or turning activity. Never rush your procedure, it’s perfectly acceptable to load your calibration unit and return some 15-20 minutes later.

> Ensure your equipment is sound and include a regular re-calibration test of your unit.

> If your check shows a big error, be careful. Double check and also test your calibration unit in other machines before assuming it’s the incubator that’s wrong. There may also be other factors such as a cool-ing solenoid stuck open, leaking door seals etc., all of which can give you a false reading.

> Turning will affect the airflow and possibly the reading. Therefore, always calibrate with the turning in the same position, preferably the “A” position (see below) as it’s a known reference used by Petersime’s Ser-vice Department.

It is advisable to calibrate when the setter trolleys are turned in the “A” position.>

14Petersime NEWS11

OvoScan™ alignment period

Incubation days 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

X

X+

X–

Air temperature bandwidth in the setter

X = average temperatureX+ = temperature of the warmest eggX- = temperature of the coolest egg

Congresso Brasileiro de Avicultura27/08/2013 > 29/08/2013Anhembi Parque, São Paulo, SP, BrazilExhibitor: Petersime do Brasil

Space 10/09/2013 > 13/09/2013 Parc Expo, Rennes, France Exhibitor: Cidape Booth: Hall 10, B42

Livestock Asia 24/09/2013 > 26/09/2013 Kuala Lumpur Convention Centre, MalaysiaExhibitor: Poullive Sdn Bhd Booth: F101

Agroprodmash 07/10/2013 > 11/10/2013 Expocentre, Moscow, Russia Exhibitor: Petersime OOO Booth: Hall 8, 3E1

EPIC Conference 03/11/2013 > 04/11/2013 Marriott Forest of Arden, Meriden, U.K. Exhibitor: Petersime

This newsletter is published as a service to our customers and associates in the hatchery industry. Readers are advised to seek independent expert advice and confirmation of any opinion/suggestion they wish to apply to their own particular situations. Petersime takes no responsi bility for the consequences

of any advice given herein. Reader inquiries with regard to the content of this newsletter are welcome and may be sent to Petersime, Zulte (Belgium). Date of issue: 06/2013

Petersime nv - Centrumstraat 125 - 9870 Zulte (Olsene) - BelgiumT +32 (0)9 388 96 11 - F +32 (0)9 388 84 58 - info@petersime.com - www.petersime.com

Upcoming events