hangler market research profile
DESCRIPTION
This presentation is about our Research BU Profile and the qualitative and quantitative research we can provide for International and Italian companies willing to better understand the Italian market.TRANSCRIPT
1Hangler Market Research
www.hangler.it
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The best research at the best price.
Who we are
Hangler Marketing Advisor is born in 2008 toprovide a complete range of marketing services.
Today we conduct market research studies inItaly: we can be your full-service marketresearch company or simply your fieldprovider, depending on what you need.
We are a reliable market research partnersince we are strategic marketing experts beforebeing market research experts.
We cover the whole national territory thanks toour direct network, both in major cities and insmaller towns.
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“A product or a service do exist as long as they are sold.”(Theodore Levitt)
What we do
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“If I asked my customers what they wanted, they would have said a faster horse.” (Henry Ford)
Our experienced team and our passion towardsmarket research lead us to pursue the highestquality in all steps of the research.
We provide consistent and ad hoc researchsolutions aimed at reducing the gap betweenyou and your customers.
Our methodologies include qualitative andquantitative services, online methods andother services such as data processing andtabulation, analysis and coding.
Fieldwork and data collection are our core business, but we can do more.
Our methodologies
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“What we observe is not nature itself, but nature exposed to our ways of questioning.” (Werner Heisenberg)
Qualitative Research
o In-depth interviewso In-office interviewso Focus groupso Desk researcho Market value estimateo Ethnographic
interviews
Quantitative Research
o In home /test location FTF interviews
o Computer basedinterviews (CAPI)
o CATIo PAPIo Mail surveyso Mystery Shoppingo Store and price checkso Customer surveyso Mobile research
Online Research
o Online interviewso CAWIo Bulletin Boardso Online focus groups
Desk Research
o Consumer Researcho Business to Business
Research
Our services
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“Quality is never an accident. It is always the result of an intelligent effort.” (John Ruskin)
Project Definition
Data CollectionField Services
Reporting and Analysis
Post Research
o Research designo Questionnaire
designo Sampling
o Field Auditso Field Directiono Pre-Recruiting
o Codingo Data processing and
tabulationo Data analysiso Statistical analysis
(market segmentation,cluster analysis)
o Competitors market map
o Reporting
o Marketing Insightso Advertising /
Communication Briefo Marketing plans
We provide quality support throughout the research process.
TPF Method
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“The true method of knowledge is experiment.”(William Blake)
We developed a smart approach to marketresearch, trying to summarize in a uniquemethod what our clients need.
We call it the TPF Method:
o Trust: we are reliable on deadlines, we arereliable on quotas and targets profile andwe guarantee the quality control over thewhole field process.
o Price: we guarantee you the best price onmarket thanks to our lightweight structureand to our organization.
o Flexibility: we know that you can have lastminute changes. When this happens we areable to quickly react to the changes and getyou the field done without any additionalcosts.
Logistic mail transportation
Markets
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“Good companies will meet needs; great companies will create markets.” (Philip Kotler)
Luxury
Automotive
Food & Beverage
Telecommunication
Retail / Wholesale
Healthcare / Pharmaceutical
IT software
Durable electricalgoods
Entertainment
Apparel clothing
Hospitality & Resaturants
Fashion industry
Fragrances
Travel, toursim, sport & leisure
Financial services
Team (1/2)
www.hangler.it
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“When a team outgrows individual performance and learns team confidence, excellence becomes a reality.”(Joe Paterno)
Our team is composed of young and witty research managers that have a solid marketingbackground education and have gained experience in the market research sector.
You can rely on:
o 200 Recruiters to reach your research targets;
o 500 experienced Interviewers and Moderators across Italy, specialized in qualitative or
quantitative methodologies to provide high quality services;
o Over 2000 Mystery Shoppers, each one fully briefed to ensure quality data collection and
provide results validation.
Team (2/2)
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“If everyone is moving forward together, then success takes care of itself.”(Henry Ford)
All our collaborators help us to reach the best quality of research and to provide you a reliable and
professional result. We share with them the commitment to quality in order to provide consistent
and accurate results and superior customer service.
Why us
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“Excellence is doing ordinary things extraordinarily well.”(John W. Gardner)
7 reasons to choose us:
o Committed to qualityo Affordable priceo Flexibilityo Strategical thinkingo Excellent knowledge of the Italian marketo Superior customer careo Accurate results oriented
The best way to discover the difference is to try it: send us your RFQ writing an e-mailat [email protected]
Our happy clients
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Contacts
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Hangler Marketing Advisor
Via Pescaria 12 24123 Bergamo (Italy)Tel. +39 035 0144618
Email: [email protected]
10 minutes from Milan Orio Al Serio Airport