market xcel profile
DESCRIPTION
Market Xcel company profileTRANSCRIPT
Market Xcel – company profile 2011
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Market Xcel at a glance
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Market Xcel is a boutique market research firm that provides custom market research solutions to the clients.
The strong background of the leadership team and the employees allow us to deliver very high quality service. At
the same time the smaller size of our firm, translates into lower overheads, allowing us to provide the cost
competitiveness that cannot be had from the large market research giants
Company Profile:Establishment Year : 2000 ADNumber of Employees : 109Presence in India : Ahmedabad
Bangalore Chennai
Hyderabad Kolkata Mumbai New Delhi (Head Office) Pune
Offices International : Singapore U.K.
Domestic Affiliates : 11 citiesField Interviewers (India) : 200Telephonic Interviewers : 50 (Multilingual)
Seasoned & experienced researchers; Online panel and CATI capabilities
MRSI• Market Research Society of India
ESOMAR• European Society of Marketing and Researcher
AIMRI• Alliance of International Market Research Institutions (UK)
AGMR• Associated Global Market Research (UK)
About us
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Mission :Our mission is to become an entity offering a holistic marketing
research service of any magnitude across regions
Vision :To be the Enterprise of the future and viewed as one of the best &
proficient people to deal with, in areas of our competence
Keys to Success : We focus on balancing three basic metrics for any project:
Quality
Price
On-time delivery
IndustryKnowledge
World ClassGlobal Research
Capabilities
ClientService
BusinessAcumen
Decades of client- and supplier-side experienceDig deep to understand our client’s opportunities, challenges, and key questionsOn-point recommendations based on well targeted research
Business ServicesHR/Benefits and ResearchTraining/Education Research
AccountableProactiveCommunicativeResponsiveFlexibleAccurateConsistent
Issues DelineationStudy DesignData CollectionAnalysisBusiness Interpretation
Value Equation
QUALITATIVE
Focus Groups
Mini-Groups
In Depth Interviews
Observation Techniques
Bulletin Board Groups
On-line Groups
ONLINE CAPABILITIES
QUANTITATIVE
Multi-Category Studies Personal Interviews B2B CATI Center CAPI Interviews Tracking Central Locations Mystery Shoppers Self-Administered
questionnaires Internet Surveys
250,000 double opt-in panelists
60% panelist spread across 11
most researched cities in India
Key Profiling Parameters :
Gender, Age, Income, Marital
Status, Education & Occupation
Sub Panels: Personal,
Employment, IT, Finance,
Automotive, Leisure, Shopping
& Ailment
Role We Play
The Differentiator…
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Amidst the research glut in the market, what sets Market Xcel apart is the overall approach towards
providing research services across platforms and categories
Though there are prominent research companies in the field, Market Xcel is one of the few companies,
which works in synonymy with Clients
Working across different verticals has equipped the company with an experience, which proves
beneficial for the Clients in all aspects
Market Xcel provides bespoke services to its clients. The company keenly focuses on the perennial
needs of its Clients thus delivering localized & Client centric solutions
The company is also known for its cost reduction mechanisms. Market Xcel’s low-key profile helps its
Clients to get world-class research services at reduced costs
Industries We Service…
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Industry Vertical (qualitative, quantitative and secondary research) Category
Automotive Research Study types: Satisfaction, communication testing, preference, product features evaluation & more…
2 Wheelers4 WheelersLCV & HCVsTractors
Healthcare & Pharmaceutical ResearchStudy types: Voice of consumer, communication testing, preference, evaluating prescription pattern and drug efficacy & more…
General Practitioners & PhysiciansSpecialistsHospitalsChemistsPath Labs & Research Centers
Information Technology Research Study types: Understanding budget spends, brand share, communication testing, ideation research & more…
CTO/CIO/IT HeadsSystem IntegratorsManufacturers & OEM'sEnd ConsumersEstablishments
Tele-communication Study types: Satisfaction research, brand image, usage and attitude, mobile application research, network evaluation, retailer satisfaction, impact of number portability & more…
Owners & IntendersDealers & DistributorsCorporate
FMCG Study types: Sensory research, product test, brand image, usage and attitude, ideation research, segmentation research, cues to communication & more…
Consumers all SEC's Age & GendersSupply Channels
Industrial Research Study types: Market sizing, trends, growth, feasibility, sector potential, profiling key players & more…
Purchase, LogisticsBenchmarkingAssociate Interviews
…Industries We Service
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Industry Vertical (qualitative, quantitative and secondary research) Category
Retail Research Study types: Price benchmarking, promos, indexing, mystery audit, feasibility, catchment profiling & more…
Modern FormatCash & Carry Apparel, Grocery, Durables
BFSIStudy types: Communication testing, product feasibility research, service evaluation at various touch points, satisfaction research, usage and attitude & more…
Core banking customersBank branches and ATMsCredit/Debit card holdersInsurance policy holders
Real Estate & PropertyStudy types: Feasibility research, demand-supply measurement, demand for green housing, product off-take, city profiling, product mix & more…
TownshipConvention centreMalls Tourist destinations
Food & BeveragesStudy types: Blend test, product test, usage and attitude, SKU stocking patterns across retail formats & more…
RetailYouthGeneral consumers
MediaStudy types: Content and character evaluation, brand image, usage and attitude, ideation research, cues to communication, consumer connect, home immersions, gang-survey, feel the pulse & more…
General entertainment channelsMovies and MusicYouth
Education & Social ResearchStudy types: Market sizing, course content evaluation, evaluating service parameters, communication testing, barrier analysis – understanding cultural mindsets, assumptions and processes & more…
Users – general / BPL familiesStake holdersGovernment and NGOs
Our Contact Details
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Market Xcel Data Matrix Pvt. Ltd.
Delhi
16 Sant Nagar, East of Kailash
New Delhi – 110 065
+91 11 42343500 (Phone)
+91 11 41325150 (Fax)
Mumbai
Parvati Industrial Estate
205 Sunmil Compound
Lower Parel West
Mumbai – 400 028
+91 22 43345500
Key Contacts:DelhiAshwani Arora+91 11 42343503Mob. +91 [email protected]
MumbaiAlwin Samuel+91 22 43345500Mob. +91 [email protected]
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