gunjan presentation

8/9/2019 Gunjan Presentation

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OBJECTIVE

TO ANALYZE THE PRODUCTSAVAILABILITY IN MARKETS.

TO FIND OUT NEW MARKET

OPPORTUNITY TO ANALYSE SATISFACTION OF

RETAILERS WITH REFERANCE TOCOMPANY.

TO ANALYSE EFFECTIVENESS OFMARICOS PRODUCTS IN CUTTACK MARKET.


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METHODOLOGY

PROJECT IS DISCRIPTIVE IN NATURE. NON PROBABILITY SAMPLING IS USED

SAMPLE SIZE IS 256 ANALISIS IS BASED ON DATA COLLECTED

FROM PRIMARY & SECONDRY SOURCES.


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SOURCES OF DATA

PRIMARY SOURCES

METHODS

SurveysObservations

Questionnaire

experiments


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SECONDARY SOURCES

INTERNAL

Sales records

Distribution repotrs

Marketing activities

Cost information

EXTERNAL

Internet

Magazine

Electronic published data


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SAMPLING UNITS

VISITED AREAS:-

Choudhary Bazar

Keutsahi

Nayasarak

Chandani Chowk

B.K. Road

Malgodown

Link Road

Balu Bazar

C.D.A.

Badambari

Dolamundai


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ANALYSIS OF DATA

CATEGORIES OF OUTLETS COVERED

Category No. Of outlets

wholesaler 33

Retailer 110

Battle shop 25

Other 88

Total 256


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N EW OPPORTU N ITY

Existing

121

outlets

NEW135

outlets

Category No. of Outlets

Existing outlets 121

New outlets 135


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PRODUCT AVAILABILITY

0

5 01 00

15 0

2 00

25 0

3 00

not-available

Available


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RETAILERS SATISFACTIO N

Satisfied PartiallySatisfied

NotSatisfied

Delivery of products

135 100 21

Availabilityof product

112 124 20

Merchandising

57 145 54

Damagesettlement

45 125 86


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FI N DI N GS

J as Rigid is most selling product. Sales of Saffola brand oil is very poor.

Data shows that malt and Malo is wellestablished brand.

Availability of After shower cream, Nihar Rigid

andJas Soap is less than in 5

0percent outlets.

PCNO, Revive, H&C, SNS, and Nihar is also wellestablished brand.


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CONTINUE

Availability of product is up to mark. Merchandising of product is not enough.

Retailers satisfaction in terms of damagesettlement is very low. There is a great market opportunity as 135 outlets

are not covered by Marico. 1 0 . A few numbers of medical shops sell the Marico products.

Marico products are also available in battle shop.


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RECOMME N DATIO N S.

Company should keep proper care on Saffola brand. Uncovered market should be covered. Proper attention on merchandising should be given. Company should give proper care to make available

medicated product like malt, malo at medical shops. More attention to cover more Battle shops should be

given. Company should improve damage settlement policy.


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CONTINUE

There should be proper consideration of claimmade by retailer.

Company must improve its packaging andstoring process.

Company must make avail products according to the demand.

The company must promote its productsthrough continuous advertisement by themeans of different media.


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CONCLUSION

According to the survey made by me, I came to theconclusion that inspite of Marico being the largestplayer in the coconut oil industry; it is not so good

in the Cuttack as it is found in less than 5 0% outlets. Retailors satisfaction is also not so good. There is a need of strong advertisement to

increase more selling. The company has to make all well informed about

the newly launched product of the Company.


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THANK YOU.

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