greenbiz 17 tutorial slides: "how corporates are aligning with the sustainable development...
TRANSCRIPT
How corporates
align with the
Sustainable
Development Goals
GreenBiz 17Phoenix, February 14, 2017
Our mission: Accelerate progress to a world where more
sustainable companies are recognized and rewarded, and therefore are more successful
200 globalmember
companies
$9tn Aggregaterevenue ofmembers
19m Employeesin WBCSD member
companies
The World Business Council for
Sustainable Development (WBCSD)
This morning
Business alignment & engagement with the SDGs
Understanding the SDGs in a (big) business context
Challenges, opportunities, and implications for business
on this agenda
Session agenda8:30 Welcome and introduction: Understanding the SDGs
Filippo Veglio, Managing Director, Social Capital, WBCSD
8:50 Populism, trust and the opportunity for businessBob Knott, Global Chair of Business + Social Purpose, Edelman
9:15 Audience feedback: What do the SDGs mean for your company?
9:30 The SDG Compass: 5 steps to align with the SDGsKitrhona Cerri, Director, Social Impact, WBCSD
9:45 Alignment in practice: Defining priorities, setting goals and integrating the SDGs Gabriela Burian, Senior Director, Sustainable Agriculture, MonsantoDawn Rittenhouse, Director, Sustainability, DuPont Ari Kobb, Director, Energy & Sustainability Solutions, Siemens Building TechnologiesArlan Peters, Head of Sustainability, Novozymes North America
11:00 Break
11:30 Reporting and Communication: GRI Reporting and the SDGs Alyson Genovese, Head of Corporate/Stakeholder Relations – North America, GRI
11:50 Audience discussion: Defining priorities, setting goals and integrating the SDGs
12:20 Wrap up and closeFilippo Veglio
Understanding the SDGs
17 goals have relevance and implications for all countries across the world
Provide a shared narrative and generate understanding of challenges
A historic opportunity for business to engage as a positive force for society
The new language of sustainability
The Sustainable Development Goals
17 Goals
169 Targets
230 Indicators
Go into great detail on exactly what needs to be achieved across social, environmental and economic aspects
Highlight key data sets for governments to monitor with a view to achieving the goals
W h a t a r e t h e S D G s ?
Complex & Detai led
• It is impossible to talk about any one of the Global Goals in isolation. They are all interconnected and form part of an intricate web.
• Many of the goals are complimentary however some can pull in opposite directions. It is therefore crucial to have an integrated approach that looks at the whole spectrum.
Source: Business & the SDGs- A guide to getting started, Innove, 2016 (adapted from Le Blanc)
W h a t a r e t h e S D G s ?
Highly Interconnected
• Research conducted by ODI has assessed what chances selected targets for each goal have of being achieved by 2030 if current trends continue.
• Study ranked three key targets linked to poverty, growth and biodiversity with a grade ‘B’, noting that current trends will get the world close to meeting these goals.
• The majority of the targets scored ‘C’, ‘D’ and ‘E’.This group are moving in the right direction but will require radical innovation to have a chance of success by 2030.
• A final group, graded ‘F’, are assessed as needing a complete reversal of current trends.
Source: ODI - http://www.developmentprogress.org/sdgs-scorecard
W h a t a r e t h e S D G s ?
Ambitious and transformational
• Unlike the MDGs, the SDGs are not a telescope through which richer countries look at the developing world – they have relevance and implications for all geographies.
• Report by Bertelsmann Stiftungexamines the performance of countries across the 17 SDGs concluding that countries vary greatly in their capacity to meet the goals.
• No one country performs outstandingly in every goal; each country has lessons to learn from the others.
W h a t a r e t h e S D G s ?
A Universal Agenda
Source: SDG Index - http://www.sdgindex.org/
see the SDGs providing a clear framework to structure sustainability efforts70%
believe the SDGs provide an opportunity to rethink approaches to sustainable value creation87%
believe that business will be the single most important actor in delivering the SDGs49%
Source: UN Global Compact-Accenture Strategy CEO Study 2016
B u s i n e s s & t h e S D G s
How CEOs See the SDGs
B u s i n e s s & t h e S D G s
Barr iers to Engagement
Complexity:
Perceived as a “cost on business” as opposed to a vast economic opportunity.
Wording of SDGs does not instantly resonate with business.
Dismissed as responsibility of governments. Better to wait until public sector take action
Agenda is extremely broad and challenging; has not been made immediately accessible or appealing to business.
Language:
N.M.P:
Cost:
SDGs will not be delivered
without business
Technology & Innovation
Engine of Employment
Source of Finance
W h a t t h e S D G s m e a n f o r b u s i n e s s
The Crucial Role of Business
Implications for Business
Risks of inaction
Capturing Opportunities
Reporting Collaboration
From a business perspective it is important to understand the implications of the SDGs across four key areas
W h a t t h e S D G s m e a n f o r b u s i n e s s
• Costs of inaction: Failures in today’s economic model are adding to a swelling list of environmental and social burdens placing restraints on future growth prospects. These burdens represent a mounting business cost and ultimately are turning the world into a less viable place in which to conduct business.
• Regulatory risk: The SDGs reflect future policy direction at the international, national and regional levels. A failure to integrate them strategically represents long-term regulatory risk.
• Market disruption: Forward-thinking businesses are forging ahead with disruptive new business models which threaten to radically reshape markets.
• Reduced license to operate: The latest global report on trust in business from Edelman shows a double-digit decline in the credibility of CEOs in 80 percent of countries.
Implications for Business
Risks of inaction
W h a t t h e S D G s m e a n f o r b u s i n e s s
CapturingOpportunities
• New growth markets: There is a massive market incentive for companies who are able to offer SDG-relevant technologies and solutions through sustainable and inclusive business models - an economic prize worth at least US$12 trillion per year by 2030.
• SDGs as policy roadmap: Companies that align themselves with the SDGs and are able to communicate clearly about how their business helps governments to achieve the SDGs are likely to be able to consolidate a strong license to operate and to differentiate themselves from competitors.
• Regaining trust: Through aligning with the common language and shared purpose of the Goals, companies will be able to forge a new and improved social contract.
Implications for Business
W h a t t h e S D G s m e a n f o r b u s i n e s s
Reporting• Reporting requirements: UN Global Compact and GRI are jointly
developing a publication on SDG reporting, to be presented at the UN Private Sector Forum, at the UN General Assembly in September 2017.
• Rankings: Plans underway to develop corporate benchmarks against SDG-related indicators. Will rank companies from specific sectors and geographies on SDG performance.
• New language of sustainability: Stakeholders will expect to see companies communicating around their contribution to the SDGs.
Implications for Business
W h a t t h e S D G s m e a n f o r b u s i n e s s
Collaboration
• Sector Approach: Business as usual will not achieve the SDGs, nor will innovation by a few pioneers. A new course is required for entire sectors and industries. This is beyond the reach of any one company. Realizing the goals means collaboration among a critical mass of companies at the industry level.
• Public Private Partnerships: These will also be needed, in particular to drive to drive innovative solutions to unlock the financing required to achieve the SDGs.
Implications for Business
W h a t t h e S D G s m e a n f o r b u s i n e s s
The Commission brings together three dozen leaders from business, finance, civil society, labor, and international organizations, with the twin aims of mapping the economic prize that could be available to business if the SDGs are achieved, and describing how business can contribute to achieving them.
The Commiss ion
W h a t t h e S D G s m e a n f o r b u s i n e s s
Better Business, Better World Report
• The Commission’s flagship Better Business, Better World report shows how pursuing the SDGs could raise trillions in new market opportunities in ways that extend prosperity to all.
• Online resource includes, power-point presentation, videos, and a library of case studies.
The Commiss ion
W h a t t h e S D G s m e a n f o r b u s i n e s s
http://report.businesscommission.org
Creating more than
380 million jobs
$12 trillionAchieving the SDGs would unlock
The Commiss ion
W h a t t h e S D G s m e a n f o r b u s i n e s s
1. Build support for the SDGs as the right growth strategy in your companies and across the business community
2. Incorporate the SDGs into company strategy.
3. Drive the transformation to sustainable markets with sector peers.
4. Work with policy-makers to pay the true cost of natural and human resources.
5. Push for a financial system oriented towards longer-term sustainable investment.
6. Regain society’s trust and secure their licence to operate by working with governments, consumers, workers and civil society to achieve the whole range of SDGs
6 key recommendations
for business leaders
The Commiss ion
W h a t t h e S D G s m e a n f o r b u s i n e s s
Populism, trust and the
opportunity for business
2017 Edelman
Trust BarometerGlobal Report
1
Informed
Public
9 years in 20+ markets
Represents 13% of total global population
500 respondents in U.S. and China; 200 in all other countries
Must meet 4 criteria:
Ages 25-64
College educated
In top 25% of household income per age group in each country
Report significant media consumption and engagement in business news
General Online
Population
6 years in 25+ markets
Ages 18+
1,150 respondents per country
All slides show General Online Population unless otherwise noted
2017 Edelman Trust Barometer
Methodology
28-country global data margin of error: General Population +/-0.6% (N=32,200), Informed Public +/- 1.2% (N=6,200), Mass Population +/- 0.6% (26,000+). Country-
specific data margin of error: General Population +/- 2.9 ( N=1,150), Informed Public +/- 6.9% (N = min 200, varies by country), China and U.S. +/- 4.4% (N=500),
Mass Population +/- 3.0 to 3.6 (N =min 740, varies by country), half sample Global General Online Population +/- 0.8 (N=16,100).
25
17 years of data
33,000+ respondents total
All fieldwork was conducted
between October 13th and
November 16th, 2016
Online Survey in
28 Countries
Mass
Population
All population not including Informed Public
Represents 87% of total global population
2016: The Inversion of Influence
26
Source: 2017 Edelman Trust Barometer. The Trust Index is an average of a country’s trust in the institutions of government, business, media and NGOs. Informed
Public and Mass Population, 28-country global total.
MassPopulation
85%of population
48 Trust Index
15%of population
60 Trust IndexInformed
Public
12pt
Gap
Influence & Authority
Influence
Authority
2017: Mass Population Rejects Established Authority
27
Mass population now has influence
and authority
Establishment left empty-handed
Influence& Authority
45 Global
70 India
67 Indonesia
62 China
59 Singapore
59 UAE
52 Netherlands
50 Colombia
50 Mexico
47 Brazil
47 Canada
47 Italy
47 Malaysia
47 U.S.
45 Argentina
42 Hong Kong
41 S. Africa
41 Spain
41 Turkey
40 Australia
39 Germany
38 France
37 U.K.
36 S. Korea
36 Sweden
35 Ireland
34 Japan
34 Poland
31 Russia
Trust Index
Mass Population Left Behind
Average trust in institutions,
Informed Public vs. Mass Population
The Mass Population
distrusts
their institutions in
20 of 28 countries
Source: 2017 Edelman Trust Barometer.
The Trust Index is an average of a country’s trust in the
institutions of government, business, media and NGOs.
Informed Public and Mass Population, 28-country global
total.
MassPopulation
InformedPublic
28
60 Global
80 India
79 China
78 Indonesia
77 UAE
71 Singapore
68 U.S.
62 Canada
62 Netherlands
61 Italy
61 Mexico
57 Malaysia
57 Spain
56 France
56 U.K.
55 Colombia
54 Australia
54 Germany
53 Hong Kong
51 Argentina
51 Brazil
50 S. Korea
50 Turkey
49 Japan
49 S. Africa
47 Sweden
45 Russia
44 Ireland
43 Poland
Trusters (60-100)
Neutrals (50-59)
Distrusters (1-49)
2017: Trust Gap Widens
Source: 2017 Edelman Trust Barometer. The Trust Index is an average of a country’s trust in the institutions of government, business, media and NGOs. Informed Public and Mass Population, 25-country global total.
29
Percent trust in the four institutions of government,
business, media and NGOs, 2012 to 2017
21 pts
19 pts
18 pts
53
60 60
44
48
45
2012 2016 2017
Informed
Public
15pt
Gap
9pt
Gap
A 3-point
increase in
the last
year
12pt
Gap
Largest Gaps
Mass
Population
Trust in Crisis
50% 55 5348
42
53 5243
41
Trust in All Four Institutions Declines
Source: 2017 Edelman Trust Barometer Q11-620. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) General Population,
28-country global total.
31
Percent trust in the four institutions of government,
business, media and NGOs, 2016 vs. 2017
Business MediaNGOs Government
Two of four institutions distrusted
Neutral
Trusted
Distrusted
-2 -1 -5 -1
20172016
The SystemIs Broken
How true is
this for you?
Sense of injustice
Lack of hope
Lack of confidence
Desire for change
53%
32%
15%
Majority Believe the
System is Failing Them
Source: 2017 Edelman Trust Barometer Q672-675, 678-680, 688-690. For details on how the “system failing” measure was calculated, please refer to the Technical Appendix.
33
Not at all true
9 8 7 6 5 4 3 2 1
1 in 3 are uncertain
Completely true
System failing System working
Approximately
Even Those at the Top Are DisillusionedPercent who believe the system is not working
Source: 2017 Edelman Trust Barometer S8. Thinking about your annual household income in 2015, which of the following categories best describes your total
household income that year? S7. What is the last grade in school you completed? S9. How often do you follow public policy matters in the news? S10. How often do
you follow business news and information? General Population, 28-country global total, cut by ‘system failing’ measure. For details on how the “system failing”
measure was calculated, please refer to the Technical Appendix.
High-Income College-Educated Well-Informed
Top quartile of income College degree or higher
Follow business and public policy
information several times a week or
more
48% 49% 51%
21
Source: 2017 Edelman Trust Barometer Q672-675, 678-680, 688-690. For details on how the “system failing” measure was calculated, please refer to the Technical Appendix. The margin of error for the countries scores was added and subtracted from the global mean. Countries were considered above the global average if their score was higher than the global mean plus the margin of error. Countries were considered below the global average if their score was lower than the global mean minus the margin of error. All other scores were considered aligned.
35
Glo
ba
l
Fra
nce
Italy
Mexic
o
S.
Afr
ica
Spain
Pola
nd
Bra
zil
Colo
mbia
Germ
any
U.K
.
Austr
alia
Irela
nd
U.S
.
Neth
erla
nds
Canada
Sw
eden
Arg
entin
a
Mala
ysia
Tu
rkey
Russia
S.
Kore
a
Indonesia
Japan
India
Hong K
ong
Sin
gapore
Chin
a
UA
E
System failing 53 72 72 67 67 67 64 62 62 62 60 59 59 57 56 55 55 53 52 51 48 48 42 42 36 35 30 23 19
Uncertain 32 22 24 25 24 25 25 25 27 26 29 30 26 33 33 30 29 29 37 31 28 41 40 45 45 50 43 47 40
In 14 countries, the percent of
population that has lost faith is
above the global average
Systemic loss of faith
restricted to Western-
style democracies
1 in 2 Countries Have Lost
Faith in the System
Percent of population who believethe system is not working
Above global average
Aligned withglobal average
Belowglobal average
Fears Fuel the Fire
Corruption Globalization Eroding Social Values Immigration Pace of Innovation
Widespread corruption
Compromising the safety of
our citizens
Makes it difficult to institute the
changes necessary to solve our
problems
Protect our jobs from
foreign competition
Foreign companies/influence
damaging our economy/
national culture
Foreign corporations favor their
home country
Most countries cannot be
trusted to engage in fair
trade practices
Values that made this country
great are disappearing
Society changing too quickly and
not in ways that benefit people
like me
Influx of people from other
countries damaging our economy
and national culture
Technological innovations
happening too quickly and leading
to changes not good for
people like me
Concerns Have Become Fears
Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation Q677.For details on how the societal fears were measured, please refer to the Technical Appendix.
37
Percent of respondents who are concerned or fearful regarding each issue
69% Concerned
40% Fearful
55% Concerned
28% Fearful
56% Concerned
25% Fearful
62% Concerned
27% Fearful
51% Concerned
22% Fearful
Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation Q677. System is failing: Q672-675, 678-680, 688-690. For details on how the societal fears and the “system failing” measure were calculated, please refer to the Technical Appendix.
38
Fears Further Erode
Belief in the System
Percent of respondents with various fears
who also believe the system has failed them
When fears collide
with a belief that
the system is
failing, conditions
are ripe for
populist action
Corruption GlobalizationEroding
Social ValuesImmigration
Pace ofInnovation
77 79 83 72 68
11
34
A Case in Point: U.S.
39
Trust Barometer Supplement: Post-U.S. Election Flash Poll,
1,000+ General Population Respondents, Nov. 28 to Dec. 11, 2016
Trump Voters Clinton Voters
25
42
67%
are fearful
45%
are fearful
Source: 2017 Edelman Trust U.S. Flash Poll Q14. Who did you vote for? Audience: U.S. General Population, grouped by “system failing” segments and level of fear from the Trust Barometer. For details on how systemic distrust and societal fears were measured, please refer to the Technical Appendix. Respondents were labeled as “fearful” if they were fearful of at least one of the following societal issues: corruption, immigration, globalization, eroding social values, and pace of innovation.
System Failingand Fearful
Fearful
7
20
A Case in Point: U.K.
40
Trust Barometer Supplement: UK Supplement, 1,150 General
Population Respondents, December 23, 2016 to January, 7 2017
Leavethe EU
Remainin the EU
54%
are fearful
27%
are fearful
Source: 2017 UK Trust Supplement Q15. Did you vote…? Audience: UK General Population, grouped by ‘system failing’ segments and level of fear from the Trust Barometer. For details on how the societal fears and the “system failing” measure were calculated, please refer to the Technical Appendix. Respondents were labeled as ‘fearful’ if they were fearful of at least one of the following societal issues: corruption, immigration, globalization, eroding social values, and pace of innovation.
System Failingand Fearful
Fearful
LEAVE
10
44
The EchoChamber
42
The Echo Chamber in Action
Facts matter less Bias is the filter No humans needed
1 in 2 agree
“I would support politicians
I trust to make things better
for me and my family
even if they
exaggerated the truth”
53%
Do not regularly listen to
people or organizations
with whom they often
disagree
Nearly
4x more likely
to ignore information that supports a position
they do not believe in
More likely
to believe
59%Search Engines
41%Human Editors
53%52% Never or rarely change their position on important social issues
Source: 2017 Edelman Trust Barometer Q709-718. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q755 Have you ever changed your position on an important social issue? (Sum of “Yes, but rarely,” “No, never”) General Population, 28-country global total. Q749. When someone you know provides you with some information that supports a position that you do NOT believe, which of following do you typically do with it? Q752. How often do you read or listen to information or points of view from people, media sources or organizations with whom you often disagree? (Sum of “Never,” “Almost Never,” “Several Times a year,” “Once or Twice a Month”) Q754. You are about to see a series of two choices. Each choice describes a different source of information, a different format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two options given--the one that is most likely to be true most often. General Population, 28-country global total, question asked of half the sample.
Nearly
43
2012 2017
Search engines* 61 64
Traditional media 62 57
Online-only
media**46 51
Owned media 41 43
Social media 44 41
Media as an
institution46 43
57
51
41
64
2012 2013 2014 2015 2016 2017
Traditional Media Shows Steepest Decline
Source: 2017 Edelman Trust Barometer Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a nine-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal.” (Top 4 Box, Trust) General Population, 25-country global total, question asked of half the sample.
*From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”**From 2012-2015, “Hybrid Media” was included as a media type. In 2016, this was changed to “Online-Only media.”
Percent trust in each source for general news and information
43
Change,
2012 - 2017
+3
-5
+5
+2
-3
-3
Owned media now
as trusted as media
as an institution
Traditional media
down 5 points
43
Source: 2017 Edelman Trust Barometer Q754. You are about to see a series of two choices. Each choice describes a different source of information, a different format
for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are more likely to believe is giving
you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two options given--the one that is most likely to
be true most often. General Population, 28-country global total, choices shown to half the sample.
44
Official Sources Are SuspectPercent who find each source more believable than its pair
55% Individuals
45% Institutions
71% Reformer
29% Preserver of
Status Quo
64% Leaked
Information
36% Company Press
Statements
1
60 60 60
48 4643
37 3529
A p
ers
on
like
yo
urs
elf
Te
chn
ical
expe
rt
Acad
em
ice
xpe
rt
Em
plo
ye
e
Fin
ancia
lin
du
str
ya
na
lyst
NG
Ore
pre
se
nta
tive CE
O
Boa
rd o
fd
ire
cto
rs
Gove
rnm
en
t o
ffic
ial/
reg
ula
tor
Peers Now as Credible as Experts
Source: 2017 Edelman. Trust Barometer Q130-747 Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be—extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) General Population, 28-country global total, question asked of half the sample.
45
Percent who rate each spokesperson as extremely/very credible,
and change from 2016 to 2017
CEO credibility decreased the
most, dropping to an all-time low
-7 -5
“People in this
country have
had enough
of experts.”
– Michael Gove,
Member of Parliament, U.K.
A person like yourself now tied
for most credible spokesperson
-3 -7 -5 -4 -7 -5 -12 -10 -6
Y-to-Y Change+−
Business on Notice
Business Plays a Role in Stoking Societal Fears
Source: 2017 Edelman Trust Barometer Q693-762. Some people say they worry about many things while others say they have few concerns. We are interested in
what you worry about. Specifically, how much do you worry about each of the following? Please indicate your answer using a nine point scale where one means “I do
not worry about this at all” and nine means “I am extremely worried about this”. (Top 4 Box, Worried) Q709-718. For each of the statements below, please indicate
how much you agree or disagree. (Top 4 Box, Agree) General Population, 28-country global total. Q349-671. For the statements below, please think about the pace of
development and change and select the response that most accurately represents your opinion. (Top 4 Box, Too Fast) General Population, 28-country global total,
question asked of half the sample.47
Global population worries about
losing their jobs due to:
50% globalization
is taking us in the
wrong direction
53% the pace of change
in business and industry is
too fast
54%
55%
58%
60%
60%
Automation
Jobs moving to cheapermarkets
Immigrants who work for less
Foreign competitors
Lack of training/skills
Support for Anti-Business Policies
Source: 2017 Edelman. Trust Barometer Q709-718 For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) General
Population, 28-country global total.
48
Nearly 1in2 agree 69% agree 72% agree
Protectionism Slower Growth
“The government should protect our jobs and local industries, even if it means that our economy grows more slowly.”
“We need to prioritize the interests of our country over those of the rest of the world.”
“We should not enter into free trade agreements because they hurt our country’s workers.”
Protectionism
49
Business Expected
to Lead
Source: 2017 Edelman Trust Barometer Q249-757. Please indicate how much you agree or disagree with the following statements. (Top 4 Box, Agree). General
Population, 28-country global total, question asked of half the sample.
.
75% agree
“A company can take specific
actions that both increase
profits and improve the economic
and social conditions in the
community where it operates.”
Business Must Act
51
Most Trusted
Business is the most trusted
among the 1 in 3 who are
uncertain about the system
The Last Retaining Wall:
Business Most Trusted
by the Uncertain
Source: 2017 Edelman Trust Barometer Q11-620. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population, 28-
country global total, cut by “the system is failing’ segments. Q672-675, 678-680, 688-690. For details on how the “system failing” measure was calculated, please refer
to the Technical Appendix.
NeutralDistrust Trust
% trust in each
institution
Among those
who believe the
System
is Working
Among those
who are
Uncertain
Among those
who believe the
System
is Failing
Most Trusted
Most Trusted
NGOs 51 57 52
Business 47 58 58
Media 37 50 47
Government 29 53 62
When the System is Failing,
Companies Must Do More
Source: 2017 Edelman Trust Barometer Q80-639. How important is each of the following attributes to building your TRUST in a company? Use a 9-point scale where one means that attribute is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Importance) Data displayed is mean Top 2 Box rating for the listed items. Items were included if they were considered important by 50% or more of those who believe the system is failing. General Population and cut by “the system is failing segments”, 28-country global total. Q672-675, 678-680, 688-690. For details on how the “system failing” measure was calculated, please refer to the Technical Appendix.
52
Percent who rate each attribute as important in building trust in a company
(top 5 most important shown)
56
56
58
59
62
65
66
67
68
72
Ethical business practices
Pays its fair share of taxes
Listens to customers
Offers high-qualityproducts/services
Treats employees well
Among those who have
lost faith in the system,
expectations are higher
across the board
On average
+9 pts
higher expectations
System Failing
General Population
Partnerships/
programs to address
societal issues
Business practices/
crisis handlingFinancial earnings &
operational
performance
Employees Most Credible
Source: 2017 Edelman Trust Barometer Q610. Who do you trust MOST to provide you with credible and honest information about a company's financial earnings and operational
performance, and top leadership’s accomplishments? Q611. A company’s business practices, both positive and negative, and its handling of a crisis? Q612. A company’s employee
programs, benefits and working conditions, and how a company serves its customers and prioritizes customer needs ahead of company profits? Q613. A company’s partnerships
with NGOs and effort to address societal issues, including those to positively impact the local community? Q614. A company’s innovation efforts and new product development?
Q615. A company’s stand on issues related to the industry in which it operates? General Population, 28-country global total, question asked of one-quarter of the sample.
53
Most trusted spokesperson to communicate each topic
Innovation effortsTreatment of
employees/customersViews on
industry issues
Company CEO
Senior executive
Employee
Activist consumer
Academic
Media spokesperson
1720 21
24 262121 22 23
3126
23
53
38 3733 32 3028 29 29
2522
29
16
22 22 21 23 22
9 9 11 11 13 14
Which is more believable?
Talk With, Not At
54
Source: 2017 Edelman Trust Barometer Q754. You are about to see a series of two choices. Each choice describes a different source of information, a
different format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are
more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two
options given-the one that is most likely to be true most often. General Population, 28-country global total, choices shown to half the sample.
51% Personal
experience
49% Data
57% Spontaneous
speaker
43% Rehearsed
speaker
54% Blunt and
outspoken
46% Diplomatic
and polite
62% Company’s
social media
38% Advertising
Thank You
1
Audience feedback: What
do the SDGs mean for your
company?
23
Audience feedback & ref lections
• How familiar are you & your company with the SDGs?
• Is your organization already working on addressing / aligning with the SDGs?
• Why are the SDGs important from the perspective of your company?
• What is the business case for tackling SDGs within your organization?
The SDG Compass:
5 steps to align with the
SDGs
www.sdgcompass.org
• Guides companies on how they can aligntheir strategies as well as measure and manage their contributions to the SDGs.
• Consists of a set of thorough guidelines as well as an online inventory of indicators and tools mapped against the SDGs.
• 2-page briefing notes for each of the 17 SDGs.
H o w s h o u l d b u s i n e s s e n g a g e ?
Navigating the SDGs
• A core component of the SDG Compass is the guidelines that it puts forward in terms of how to integrate the SDGs into business.
• This guidance revolves around a 5 step iterative process.
H o w s h o u l d b u s i n e s s e n g a g e ?
SDG Compass Guidel ines
Raw materials Suppliers Operations Distribution Product use
Product end life
INCREASINGPOSITIVE IMPACT
MINIMIZING NEGATIVE IMPACT
K e y c h a l l e n g e s
Value Chain Approach
CredibleSDG alignment
Cherry picking & “SDG-wash”
vs
Source: Ethical Corporation
Most Popular SDGs for Business
K e y c h a l l e n g e s
Meaningful Engagement
Alignment in practice:
Defining priorities, setting
goals and integrating the SDGs
Focus on 3 steps during this panel
discussion
Alignment in practice: Panel
discussion
• Monsanto – Gabriela Burian, Senior Director, Sustainable Agriculture
• DuPont – Dawn Rittenhouse, Director, Sustainability, DuPont
• Siemens – Ari Kobb, Director, Energy & Sustainability Solutions, Building Technologies
• Novozymes – Arlan Peters, Head of Sustainability, North America
Integrating SDGs into our Strategy
No PovertyEnd poverty in all its forms everywhere
Zero HungerEnd hunger, achieve food security and improved Nutrition and promote sustainable Ag
Good Health and Well BeingEnsure healthy lives and promote well-being for all at all ages
Quality EducationEnsure inclusive and quality education for all and promote lifelong learning
Gender EqualityAchieve gender equality and empower women and girls
Clean Water and SanitationEnsure access to water and sanitation for all
Affordable and Clean EnergyEnsure access to affordable, reliable, sustainable and modern energy for all
Decent Work and Economic GrowthPromote inclusive and sustainable economic growth, employment and decent work for all
Industry, Innovation and InfrastructureBuild resilient infrastructure, promote sustainable industrialization and foster innovation
Reduced InequalitiesReduce inequalities within and among countries
Sustainable Cities and CommunitiesMake cities inclusive, safe, resilient and sustainable
Responsible Consumption and ProductionEnsure sustainable consumption and production patterns
Climate ActionTake urgent action to combat climate change and its impacts
Life Below WaterConserve and sustainably use the oceans, seas and marine resources
Life on LandSustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss
Peace, Justice and Strong InstitutionsPromote just, peaceful and inclusive societies
Partnerships for the GoalsRevitalize the global partnership for sustainable development
Monsanto’s Work Contributes to All 17 SDGs
Identify the degree to which Monsanto’s top material issues align with each of the UN Sustainable Development Goals (SDGs)
69
70
Three SDGs high in importance that represent
how we are working to impact the six core goals
Strongest alignment represent the areas where we can have the most impact
BETTER
PLANETTake Action on Climate
Change and Protect Natural Resources
BETTER
COMPANYEngage Employees & Business
Partners to Succeed with Integrity and Transparency
Growing Better Together
• Water Efficiency & Quality
• Carbon Neutral Agriculture
• Biodiversity
• Soil Health
• Farmer Livelihoods
• Product Safety & Stewardship
• Human Rights
• Corporate Governance
• Business Ethics
• Supplier Accountability
• Employee Well-being, Development & Inclusion
• Community Engagement & Support
• Better Harvests
• Nutritional Well-being
• Reduced Food Loss & Waste
BETTER
LIVESMake A Balanced Meal
More Accessible for All and Help Farmers and Society
The DuPont Sustainability Journey
Value
Business Integration
1970 1989 2000 2006
Corporate
Environmentalism
Marketplace
Compliance
Sustainable
Growth
2015
Footprint Reduction
Goals
Energy Goals
Market-Facing Goals
SDGs & 2020 Sustainability Goals
72
Pollution Reduction
t
Innovation
Sustainability at Siemens and the Path to
Climate NeutralityFebruary 14, 2017
www.siemens.com
Restricted © Siemens AG 2016
© Siemens AG 2017
February 2017Page 75 siemens.com/sustainability
“Siemens - Business to Society”
We measure our contribution on a global, national, site or project level
1
PositioningOpportunity
development
2
What matters to society?
What is Siemens'
impact / value
today?
How can Siemens
shape the future
development?
Inside-out
Outside-in
Strengthening the
Economy
Developing local
Jobs and Skills
Driving
Innovations
Sustaining the
Environment
Improving
Quality of Life
Shaping Societal
Transformation
Highlight Results
€ 250’’ in GDP creation
Germany: 40 % purchasing
volume and 40% revenue with
SMEs
> 4’3 jobs enabled
UK: > 400k students reached by
education projects
1’’270 patients in emerging
countries have access to
Siemens imaging systems
MoU signed with Argentinean
Government to drive
sustainable development
© Siemens AG 2017
February 2017Page 76 siemens.com/sustainability
To measure our contribution on a global level we mapped the SDGs to
our Siemens - Business to Society impact areas
© Siemens AG 2017
February 2017Page 77 siemens.com/sustainability
Siemens acts on climate change with an environmental portfolio
and its own CO2 neutral program
Siemens Environmental Portfolio:
CO2 reduction at our customer base by 521 million tons in FY16
Our goal of CO2 Neutral Siemens Program : CO2 neutral by 2030
‒ Energy Efficiency for factories and offices
‒ Decentralized energy systems
‒ Fuel-efficient car fleet / e-mobility
‒ Green electricity purchasing
Sustainable power
generation
Low loss power
transmission
Intelligent
distribution and
storage
Efficient energy
use
Main levers
Novozymes Business and SustainabilityJourney
• Insert text
2000 – 2008
2009 – 2014
2015 - …
Manage Reputation Grow current Business
10 in 10 10 Bn DKK in turnover in
2010
Change the world
together with our
customers
Develop New Business
78
NovozymesImpact Categories
Goals17 15Targets
169
We break down the complexity within the Global Goals (SDGs) to impact categories relevant to our business
Nutrification
Land use
Food supply
Health
Chemicals
Climate change
Energy supply
Sanitation
Poverty
Resources
Forest
Acidification
Water supply
Gender
Waste
Global Goal assessment and management
From GG complexity to quantifiable and operational impact categories most relevant to our business
Our impact categories enable us to prioritize for the SDGs
Novozymes innovation pipeline
GG Assessment “Globe Stars”
Business models
Partnerships
Products, Applications
Etc. …
Global Goal assessment and management
Innovation opportunities are evaluated and prioritized based on their: 1. Market potential, 2. Strategic fit and 3. GG impact potential
GG assessment
Extraordinary
GGContributors
Novozymes stands strong to ride the Global Goal waves!
• Nature based solutions delivering to many world needs
• Company Purpose, Strategy and Long Term Targets in sync with GGs
• GG assessment and management tool developed and applied
Reporting and
Communication: GRI
Standards and the SDGs
Focus on Step 5
Enabling and tracking private sector
contribution to the Sustainable
Development Goals (SDGs)
Alyson Genovese, Head of Corporate/Stakeholder
Relations – North America
About GRI
Our Vision: create a future where sustainability is integral to every
organization's decision making process.
Our Mission: empower decision makers everywhere, through our
sustainability standards and multi-stakeholder network, to take action
towards a more sustainable economy and world.
We Believe:
• Transparency is a catalyst for change
• Standards empower informed decision making
• Public interest should drive every decision that an organization makes
Achieving the SDGs
“Business is a vital partner in
achieving the Sustainable
Development Goals. Companies
can contribute through their
core activities, and we ask
companies everywhere to
A call for action to businesses
Ban Ki-moon, United
Nations Secretary-General
assess their impact, set ambitious
goals and communicate
transparently about the results.”
GRI Standards and the SDGsIndicators for all 17 Goals
The set of GRI Standards includes:
• 3 universal Standards, applicable
to all organizations
• 33 topic-specific Standards,
organized into Economic,
Environmental, and Social series
Organizations select and use only the
relevant topic-specific Standards, based
on their material topics
GRI Standards offer a global
common language for non-
financial information to meet all
reporting needs
Sustainable Development GoalsGRI’s role in enabling business & government action
• Data source for 12.6.
• Make accessible policy developments and
reporting data at country level
• Work with UN, statistical agencies and governments on business and the SDGs
• Help companies understand, align and report contributions
• Convene private sector in dialogue to understand how to best report against SDGs
Corporate Leadership w/ UNGC
SDG Compass
Target 12.6 Tracker
Active Policy
Dialogue
Building trust through transparency
The sustainability reporting process enables:
• Transparency
• Better decision-making
• Trust
Adding SDG reporting enables:
• Forward-focus vs. past issues/
accomplishments
• Better context to material impacts and
scope
Companies just starting to Report
SDG Commitments
Get Involved
Corporate Action Group (CAG) business engagement and peer learning
forum, where members work together to define and promote their business
contributions to the SDGs.
Multi-stakeholder Advisory Committee (MAC) CAG and dozens of
stakeholders will act as an international leadership group to guide companies to
embrace and report against the SDGs. MAC findings to be presented during the
UN High-level Political Forum on Sustainable Development
Expected Outcomes:
Better integration and alignment of
SDGs into frameworks
Publication on best practice SDG
reporting
List of business disclosures
Thank you
www.globalreporting.org
GRI
Barbara Strozzilaan 336
1083 HN Amsterdam
The Netherlands
Amsterdam | New York | Beijing | Sydney | New Delhi | Johannesburg | Bogotá | São Paulo
[email protected] Genovese
603.834.5585
260 Madison Avenue, Suite 204
New York, NY 10016
Wrapping up
today’s session
This is what we set out to do
this morning
Business alignment & engagement with the SDGs
Understanding the SDGs in a (big) business context
Challenges, opportunities, and implications for business
on this agenda
Road ahead for WBCSDC o n t i n u i n g t o e n g a g e a r o u n d S D G d e v e l o p m e n t s
r e l e v a n t t o b u s i n e s s
• Development & scale up of business solutions• Alignment of measurement & reporting
agenda with SDGs• Bi-monthly written briefings for WBCSD
members• Executive roundtables throughout 2017 on
the basis of the Better Business, Better World report
• “Learning by sharing” sessions (incl. webinars) • Business advocacy at intergovernmental
forums• Development of sector roadmaps• Heads up: CEO Guide to the SDGs to be issued
at the end of March 2017