GREEN WEEKSponsoring offer 2021

GREEN WEEKFrom October 16th until October 23rd,RTL TVI & Bel RTL will have a thematic“green” week. It will be a special weekdedicated to the preservation and rescueof the planet.

In association with its audience, whichwill have responded to a big survey, RTLTVI & Bel RTL will reflect on and talkabout solutions without presenting themas constraints.On the menu: documentaries, movies,magazines, short fictions, channel idents,digital formats, ...

PROGRAMMINGTELEVISION

• Special evening in studio hosted by Tatiana Silva• Wallonie sauvage• Movies on the « green » theme• The partner/sponsor will be associated to the

campaign via a jingle

RADIO

• Channel idents• Dedicated formats • Integrations in the programs

DIGITAL• Posts & stories on several platforms of RTL TVI

TELEVISION

SPECIAL EVENING – 20th of OCTOBER (20h30)

• Hosted by Tatiana Silva

• Interview with Yann Arthus Bertrand (beginning of the evening)

• Followed by 2 movies with « green » theme

« Legacy, notre héritage »

Ten years after the film Home, Yann Arthus-Bertrand looks back, with Legacy, on his life and fifty years of commitment. The photographer and director tells the story of nature and man. He also reveals a suffering planet and the ecological damage caused by man. He finally invites us to reconcile

with nature and proposes several solutions.»

« Une suite qui dérange »

Al Gore looks back on the past ten years of fight against global warming, mainly political and ideological, and the current effects and future forecasts of its impact on the

earth and its inhabitants

With a minivan, the adventurer Tom deDorlodot crisscrosses the Walloonprovinces to discover exceptional animalspecies: some of them had even almostdisappeared a few years ago!

Joined by nature and environmentspecialist Virginie Hess, the intrepidexplorer will travel to the heart of wildterritories that are close to us.

Wallonia as you've never seen it before...

WALLONIE SAUVAGE

Saturday the 16th of October, +/- 19h45

Saturday the 23rd of October, +/- 19h45

« Demain »

Mélanie Laurent and Cyril Dion’s fresh-faced,paradoxically upbeat documentary about the complex,interrelated, and potentially apocalyptic issues facingour globalized world opened in France. Theeducational, continent-hopping investigation was asurprise hit, racking up more than a millionadmissions, winning the 2016 César for BestDocumentary, and becoming a focal point for agathering movement of citizens committed to puttingits practical, inspiring, think-global-act-local solutionsinto practice..

« Erin Brockovich »"Erin Brockovich – seule contre tous", cult movie ofSteven Soderbergh. An unemployed single motherbecomes a legal assistant and almost single-handedlybrings down a California power company accused ofpolluting a city's water supply.

MOVIES WITH A « GREEN » THEME

Prime RTL TVI or PLUG RTL (TBC)

Prime PLUG RTL (date TBC)

CHANNEL IDENT / JINGLE

On the occasion of the Green Week, RTL TVI’schannel jingles will be adapted to the theme.

Association of the advertiser with thechannel ident / jingle

A total of 43 dedicated/sponsored 7 '' jingleswith 7” tag on (14 peak & 29 off peak).

Estimation of GRP on PRP 18-54 : 132 GRP

SHORT PROGRAM « ET APRES … »SUMMARY

We follow the life of an comedian whose world was paused because of the healthcrisis and whose recovery is still slow. Through everyday situations, he isconfronted with the sometimes very little comprehensive opinions of thosearound him who often had less of a struggle than him during the covid period.

The uniqueness of this series comes from the fact that it shares the thoughts ofits protagonist, which are sometimes at odds with what the other characters aresaying.

The main character is in "the world after covid" and he always asks himself thequestion: "What next?"

In each episode he will have to express an opinion on a point of view of the filmLegacy. The series will transform an aspect of the film into the "everyday life".

Each episode can be watched separately, but together they will form a series of 5or 7 episodes.

The tone is meant to be deadpan/deliberately impassive in order to get the viewerto think about the theme of the day with a sense of humor. Does he agree ordisagree with the protagonist or rather with the antagonist. Will this reflection leadthe viewer to change his behavior?

In order to illustrate the approach / tone of voice of the series, we can refer toshort programs like Bref or Cher Journal.

5 episodes : from Monday the 18th of October until Friday the 22nd of October (+/- 19h30 )

RADIO

Bel RTLOn the occasion of the Green week, BelRTL will have a thematic “green”programming:

Channel identOne liners with wordings, quotes or“shock” sentences linked to the GreenWeek :- Teasing the days before the green week- During the 7 days of the green week

The dedicated channel idents will befollowed by the partner's 5 '' tagon

Bel RTLDedicated programming:• Week :

o 1 special broadcasting of « A votreservice » (10h – 12h)

o 2 special broadcastings of « Café Gourmand » with presence of Leon on the field, with interviews withpeople that have a special story (forester, …) (14h – 15h30)

• Saturday : o Special edition of « Les musiques de

ma vie » with Yann Arthus Bertrand o Special edition of « Les bons Vivants »

(10h – 12h)

Bel RTLIntegrations in programming

Every evening of the week, 3 songs with a title,a theme or an approach linked to the greenweek will be broadcasted in “Tout pour lamusique”. Each title will be announced via aoneliner signed with the partner’s 5” tagon.The host of the evening will introduce this titleto remind the green context (ex: "Thelionesses" by Yannick Noah, "Belle île en mer,Marie Galante" by Laurent Voulzy, "Imagine“by John Lennon, etc.)

EXTRA OPPORTUNITIES

A special of "Le saviez-vous?” will be produced. These will be short sequencessharing interesting, educational, surprising information evoking the richness ofnature, the world of animals, earthly richness,… Each sequence will be less than 30seconds including channel ident. These sequences can be signed with the partner’stagon

In the morning show "Mon 5 à 7", the prize to win during the green week will be arefurbished phone (or other object). It’s a way to highlight this little-knownopportunity. This prize can be associated with a partner of the Green Week.

Bel RTL (tailor made / on demand)

Radio CONTACT

• All the dotations of this week will be « green » certified

• Contest – mechanism to be defined (the gifts can be offered by the sponsor)

• For every listener on air = 1 tree planted

Radio CONTACTSPONSOR INTEGRATION: • 1 green topic/day in the Good

Morning show (Mo > Fri 6 am-10 am) & in the 16/20 show (Mo > Fri 16 pm-20 pm) + sponsor tag 5’’. Discussion with the teams and sharing of experiences about the topics with the listeners

• The Green week will be announced by an autopromotional campaign (6/day) + sponsor tag 5’’

DIGITAL

SOCIAL MEDIA

Teasing week

• 2 Facebook videos RTL TVI

• 1 Facebook photo RTL TVI

• 1 video post Instagram RTL TVI

• 3 stories Instagram RTL TVI

RTL TVI

SOCIAL MEDIARTL TVI

Green week

• 2 posts TikTok TOUT S’EXPLIQUE

• 3 Facebook videos RTL TVI

• 4 Facebook photos RTL TVI

• 2 photo posts Instagram RTL TVI

• 3 video posts Instagram RTL TVI

• 7 stories Instagram RTL TVI

SOCIAL MEDIABel RTL

Green week

• 2 Facebook photos

SOCIAL MEDIARadio CONTACT

Green week

• 1 Facebook post• 5 Instagram stories

BUDGET

Production costs: 5 # « Et Après » : 15 000 € / jingles +/- 4.000€ / promo Bel RTL : 990€ / promo Radio Contact : 990€ / Digital : 3.500€Production costs for billboard & tag 5’’ not included

• Purchase of the complete offer:

108.636 € (+ production costs)

• Purchase « à la carte » > minimum investment:

40 000 € (+ production costs)

BUDGET

Creative Solutions IP Belgium S.A. / N.V.Avenue Jacques Georginlaan 2 -Bruxelles 1030 BrusselMail : creativelab@ipb.be