green heron tools sbir grant

26
Need for & feasibility of designing, producing & marketing agricultural tools & equipment for women Ann M. Adams, RN, MSN Elizabeth A. Brensinger, MPH

Upload: shanna

Post on 14-Feb-2016

40 views

Category:

Documents


2 download

DESCRIPTION

Green Heron Tools SBIR grant. Need for & feasibility of designing, producing & marketing agricultural tools & equipment for women Ann M. Adams, RN, MSN Elizabeth A. Brensinger, MPH. History of Green Heron Tools. Market growers for 13+ years at Green Heron Farms. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Green Heron Tools  SBIR grant

Need for & feasibility of designing, producing & marketing agricultural tools & equipment

for women

Ann M. Adams, RN, MSN Elizabeth A. Brensinger, MPH

Page 2: Green Heron Tools  SBIR grant
Page 3: Green Heron Tools  SBIR grant

Market growers for 13+ years at Green Heron Farms

Page 4: Green Heron Tools  SBIR grant

Initial idea resulted from:Our own experience with tools & equipment Conversations with other women growers at

farmers’ markets Affiliations with Pennsylvania Women’s

Agricultural Network, Pennsylvania Association for Sustainable Agriculture

Backgrounds in public health, nursing

Page 5: Green Heron Tools  SBIR grant

Company evolutionFormed in 2008, to provide high-quality agricultural and

gardening tools designed to work with the bodies of women, thereby maximizing comfort, efficiency, productivity and safety.

Online survey posted summer 2008Target: women farmers, market growers, gardenersData requested:

Needs, problems, experiences with tools & equipment Recommendations for change, potential solutions

See www.greenherontools.com for full surveyReview of literatureSubmission of SBIR grant; received April, 2009

Page 6: Green Heron Tools  SBIR grant
Page 7: Green Heron Tools  SBIR grant

Changing demographics in U.S. agriculture1997-2002

4% in number U.S. farms13% in farms operated by women

2002-200729% in farms operated by women,

compared to 3.6% increase in all U.S. farmsU.S. Department of Agriculture: 75% of U.S.

farms could be owned or co-owned by women by 2014

Page 8: Green Heron Tools  SBIR grant

Women’s farms – trends “Small”: 53.5% between 1 and 49 acres (U.S.

Census of Agriculture, 2007)Characteristics (Charney, 2005)

DiversifiedSustainable / organicPart-time vocationValue-addedDirect-marketed Less mechanized

Average age of woman farmer: 52.6 (USDA)

Page 9: Green Heron Tools  SBIR grant

Women & food production: a global viewRural women produce half of the world’s food

and 60% to 80% of the food in most developing countries (Food & Agriculture Organization of the United Nations)

Page 10: Green Heron Tools  SBIR grant

Need for tools /equipment designed for womenAnatomical differences (various sources)

40-75% less upper-body strength5-30% less lower-body strengthSmaller statureMore adipose tissueNarrower shouldersWider hipsProportionally shorter legs & armsSmaller grips

Page 11: Green Heron Tools  SBIR grant

Need for tools/equipment designed for womenAnthropometric / human factors data

National Health & Nutrition Examination Survey: Significant differences between male & female agricultural workers in 9 / 14 anthropometric variables (Hsiao et al., 2002)

Page 12: Green Heron Tools  SBIR grant

Implications for health & safety: examplesWhole-body vibration affects women more than

men (McCoy et al., 2002)Excessive physical strain = injuries in women

(Pickett et al., 1995; McCoy, 2000)Elevated risk for musculoskeletal disability

(McCoy et al., 2002) Work-related musculoskeletal disabilities = leading

cause of disability for people in working years Lower back disorders most prevalent

Need for tools / equipment designed for women

Page 13: Green Heron Tools  SBIR grant

4 factors influencing lower back disorders (Fathallah et al., 2004):Heavy physical workLifting and forceful movementsBending and twisting (awkward postures)Whole-body vibration

All 4 influenced by design & fit of toolsU.S. Centers for Disease Control & Prevention

(2001):1 of the 2 best ways to reduce work-related

musculoskeletal disorders: redesign of tools

Need for tools /equipment designed for women

Page 14: Green Heron Tools  SBIR grant

Lack of tools / equipment designed for womenSearches conducting using these databases

AGRICOLAApplied Science & Technology AbstractsAmerican Society of Agricultural & Biological

Engineers’ Technical LibraryElectronic resources of National Agricultural LibraryNational Technological Information ServiceUSDA’s Current Research Information System

No evidence of efforts to redesign tools / equipment for women in U.S. or Canada; limited efforts in India

Page 15: Green Heron Tools  SBIR grant

Funded in part by USDA Small Business Innovative Research grant

Page 16: Green Heron Tools  SBIR grant

Methodology Online survey (n = 218; 105 self-identified

farmers / market growers; 113 gardeners) Four focus groups with 26 participating

farmers / market growers Oregon (Pacific Northwest) Vermont (n = 2) (Northeast) Iowa (via conference call) (Midwest) (pilot focus group at Penn State)

Interviews with 13 women Input obtained from women in 32/50 states

Page 17: Green Heron Tools  SBIR grant

Survey results

Page 18: Green Heron Tools  SBIR grant

Too heavyShafts too long Handles too highNot well-balanced for female usersMechanized equipment too heavy, difficult to

controlPull strings too long (gas engines)Mechanized equipment too noisy

General findings (re: tools/equipment)

Page 19: Green Heron Tools  SBIR grant

Focus groups / interviewsGeneral support for survey findingsAnecdotal evidence regarding health

problemsIn all 3 face-to-face focus groups, women cited

histories of disabilities & injuries, including: Sore backs / back injuries (sprained sacrum; back

surgery; general soreness) Arthritis Torn tendons

Page 20: Green Heron Tools  SBIR grant

What now?Identification & sale of existing tools &

equipment that work well for womenE-commerce site up later this year

Design of new tools (SBIR grant)

Page 21: Green Heron Tools  SBIR grant

Process for choosing toolsRecommendations from surveys, focus

groups, interviews, other women farmersPurchase / acquisition of toolsTesting & evaluation by women farmersAnalysis of data from evaluationsIdentification of tools that work best for

women

Page 22: Green Heron Tools  SBIR grant
Page 23: Green Heron Tools  SBIR grant

Design team: Penn State members

Aaron Yoder, ag engineering; Angie Hissong, occupational therapist / AgrAbility; Andy Freivalds, ergonomist, manufacturing engineer;

Jesun Hwang, doctoral student

Page 24: Green Heron Tools  SBIR grant

Deliverables include:Set of design parameters for

tools/equipment designed for womenPrototypes of three hand toolsGeneral design concepts for a rototiller

Page 25: Green Heron Tools  SBIR grant

Criteria/Design ConsiderationsHigh quality

DurableReliableEffective for defined task

ErgonomicBased on anthropometric / human factors dataAs simple as possible to maintain and operate

Page 26: Green Heron Tools  SBIR grant

Criteria/Design ConsiderationsSafe to use

Include a description of how to use tool correctly

As “green” or sustainable as possible without compromising effectiveness and strengthMaterials, fuel (if applicable), manufacturing

processReasonable cost / good value