grassi & co. and zetlin & dechiara llp market outlook survey
DESCRIPTION
Grassi & Co. and Zetlin & De Chiara LLP, are pleased to announce the release of our 2013 Architecture & Engineering Market Outlook Survey Results Report. The goal of the Survey, which was conducted in December 2012, was to collect information regarding current market dynamics and to examine certain benchmarks to help predict and anticipate the projected market outlook for the A&E Industry in the regional New York area. The responses collected from the Survey identified valuable metrics, new and emerging trends and industry insights that will help A&E firms navigate 2013.TRANSCRIPT
GRASSI & CO. AND
ZETLIN & DE CHIARA LLPMARKET OUTLOOK
SURVEY
results
Grassi & Co. and Zetlin & De Chiara LLP, are pleased to announce the release of our 2013 Architecture
& Engineering Market Outlook Survey Results Report. The goal of the Survey, which was
conducted in December 2012, was to collect information regarding current market dynamics and to
examine certain benchmarks to help predict and anticipate the projected market outlook for the A&E
Industry in the regional New Yok area.
The responses collected from the Survey identified valuable metrics, new and emerging trends and
industry insights that will help A&E firms navigate 2013.
The results revealed the following as areas of focus for 2013 and beyond:
• Geographic and Service Line Expansion
• Mergers & Acquisitions
• Technology
• Human Resources
Read on to learn more about these trends and the results of the entire survey.
If you have any questions, please feel free to contact us or your Relationship Partner(s) at Grassi & Co.
and/or Zetlin & De Chiara LLP.
Sincerely,
GRASSI & CO.
Robert J. Brewer, CPA, CCIFPPartner, Architecture & Engineering Practice LeaderGrassi & [email protected] (516) 336-2420
The 2013 A&E Market Outlook Survey was sponsored by
Disclaimer: The results of this survey are reported for informational purposes. The findings and conclusions maybe generalized for your informational purposes only. Please consult an accountant or attorney when makingbusiness decisions that may affect the operations of your firm.
Michael J. Vardaro, LEED APPartnerZetlin & De Chiara [email protected](212) 682-6800
TABLE OF CONTENTS
2013 A&E Market Outlook Survey Overview......................................................l
Results Snapshot ....................................................................................................2
I. General Firm Overview.......................................................................................3
II. Financial ...............................................................................................................6
III. Operations........................................................................................................10
IV. Technology........................................................................................................12
V. Human Resources .............................................................................................13
VI. Media ................................................................................................................16
VII. The Future .......................................................................................................17
VIII. Legal and Risk................................................................................................18
Trends We See.......................................................................................................20
Conclusion and Next Steps..................................................................................23
Leaders in Serving the A&E Industry .................................................................24
Advisory Board .....................................................................................................26
1
2013 A&E MARKET OUTLOOK SURVEY OVERVIEW
Architecture & Engineering firms are constantly looking for market intelligence tools and resources to
assist in developing their business objectives and strategies. Grassi & Co. and Zetlin & De Chiara LLP
joined forces to conduct an Architecture & Engineering (A&E) Industry survey of companies based in the
New York Metropolitan region to identify and examine current practices and trends that affect the industry.
The results of the A&E Industry Survey provide:
• Important benchmarks for the industry
• An identification of critical trends that are necessary to understand in order to make thoughtful
and prudent business decisions
• Insights on current and future market conditions
ABOUT THE SURVEY
The 2013 A&E Market Outlook Survey reflects the responses of executives from a cross section of the
A&E Industry within the New York regional area.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
The survey included 77 questions categorized into the following areas of study:
1. General Firm Overview
2. Financial
3. Operations
4. Technology
5. Human Resources
6. Media
7. The Future
8. Legal and Risk
RESULTS SNAPSHOT
Although there is still a significant amount of uncertainty with regards to the country’s economic
recovery, industry executives are optimistic about 2013. With expected increases in revenue, gross
margins and headcount for 2013, A&E firms are seeing signs of improvement. In fact, 50% of the
executives surveyed predict that a full A&E market recovery will take place in 2014.
Key Data Points
• 71% of the executives surveyed reported that their revenues are expected to be higher in
2013 than they were in 2012, while less than 10% reported they expect their revenues to
decrease from 2012.
• More than 75% of respondents said they expect their headcount to increase in 2013,
specifically at the professional and general administrative levels.
• Half of the executives believe an overall A&E market recovery will not occur until 2014.
• More than 50% of the respondents anticipated their 2012 internal revenue growth to be
10% or greater.
• Expansion of business offerings and expansion of geographical reach were recorded by a
majority of executives to be primary business strategies that were a focus in 2012 and will
continue to be a focus in 2013.
• A significant number of the respondents indicated that their top business goals for 2013 and 2014
include increasing profitability, containing costs, hiring key staff and improving A/R collections.
• More than 60% of executives reported that they are looking to invest in business and
infrastructure as well as design (BIM and modeling integration) technology in 2013.
For more insight on these key data points and the trends identified in the following report, please
refer to the Trends We See section on page 20.
2
2013 A&E MARKET OUTLOOK SURVEY RESULTS
3
Of the firms that were represented in the survey results, 33% operate an Architecture business and 29%
operate an Engineering business. 31% of the firms represented operate in more than one
business category and 19% operate in three or more business categories.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Partner/Owner CFO (Chief Financial
Officer)
COO (Chief Operating
Officer)
Controller Other
100%
80
60
40
20
0
I. GENERAL FIRM OVERVIEW
Overview of Respondents. Of the executives surveyed, the majority of the respondents held the title of
Partner/Owner.
Business categories included in “other” category are: Surveying and Mapping, Preservation, Interior Design, Planners,Environmental & GIS Specialists, Design-Build, Interiors, and Exterior Restoration operations.
Engineering29%
A&E7%
A&E and Construction10%
A&E, Constructionand Other
5%
Architecture, Construction and Other
2%
A&E and Other 2%
Engineering and Construction
2%
Other7%
Architecture33%
Architecture and Other
3%
4
Of the 33% that operate an Architecture business:
• 84% have 0-50 employees
• 5% have 50-100 employees
• 11% have >100 employees
Of the 29% that operate an Engineering business:
• 12% have 0-50 employees
• 35% have 50-100 employees
• 53% have >100 employees
Of the 7% that operate an Architecture & Engineering business:
• 50% have 0-50 employees in Architecture
• 50% have 0-50 employees in Engineering
• 25% have 50-100 employees in Architecture
• 25% have >100 employees in Architecture
• 50% have >100 employees in Engineering
Of the 10% that operate an Architecture, Engineering and Construction business, the majority have the
largest headcount in Engineering (67% with more than 50 employees in business category) and the
lowest headcount in Construction (100% with 0-5 employees in business category).
With regards to size of the participating firms based on net revenue, 46% of the firms have revenuegreater than $10 million.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
15%
Net Revenue
$26-$100 M 13%
>$100 M
54%
<$10 M18%
$11-$25 M
5
Strategy. Given the current economic conditions, one would expect that the business strategies within
the industry would focus on capital infusion, but as the chart depicts below, companies have been
focusing primarily on expanding their business offerings and geographical reach as well as on Merger
and Acquisition (M&A) transactions. Surprisingly, a significant number of respondents indicated that
they will not implement any new strategies and will “stay the course” over the next 12 months.
Geographical Focus. 91% of the respondents reported that 76-100% of the work performed by
their firms occurs in the United States, with the majority of the work (72%) being performed in the
Northeast. One third of the respondents reported that 1-25% of the work their firm performs is based
in international jurisdictions, including Canada, South America, Asia, the Middle East and
Europe. This supports the fact that a significant number of the executives indicated that expansion of
their geographical reach was a strategy implemented in the past 12 months. Although the decision to
pursue this strategy for the next 12 months declines slightly, it is expected that both the national and
international reach of the work performed by A&E firms will continue to increase in 2013. The slight
decline in this strategy may be due to entry barriers associated with entering international and new
geographical markets as the learning curve and lack of staff in these new locations may
result in compliance and operational issues.
Merger and/orAcquisition
Outsidecapitalinfusion
Sale/Divestiture
Saleto ESOP
Expansion ofbusinessofferings
Expansion ofgeographical
reach
Transferof ownership
to management
No new strategies/Stay thecourse
Business Strategies Considered
29%
34%
39%
36%
34%
32%16%
14%
4%
2%
5%
2%
5%
7%
25%
20%
Past 12 months
Next 12 months
2013 A&E MARKET OUTLOOK SURVEY RESULTS
6
Based on numbers above, it appears that larger firms did not experience revenue growth during 2012.
Firms with revenues greater than $26 million experienced no revenue growth in comparison to 2011,
while mid-size firms with revenues between $11-25 million, actually experienced reductions in their
revenues. This was partially due to reduced margins firms were accepting during the year to cover their
overhead. Additionally, it appears that new ventures for many of these mid-size firms came with an
additional infrastructure and learning curve related cost. On the contrary, smaller firms with revenues
less than $10 million, with lower overhead were able to increase their revenues by expanding new
business offerings in 2012 as compared to 2011.
Profit Margin. When asked about profit margins and internal revenue growth, a majority of the
executives (80%) indicated that their anticipated 2012 gross margins were between 0-15%. Similarly,
82% indicated that their anticipated 2012 internal revenue growth was between 0-15%.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
II. FINANCIAL
Net Revenues. Approximately half of the firms represented have reported net revenues less than $10
million.
2010
Net Revenue
7%
19%20%
54%
2012 Anticipated
15%19%
55%
2011
11%11%
15%
23%
51%
<$10M
$11-$25M
$26-$100M
>$100M
0-9% 10-15% 16-20% >20%
2012 Anticipated Profit Margin
8%
12%
39%41%
0-9% 10-15% 16-20% >20%
2012 Anticipated Internal Revenue Growth
8%10%
37%45%
7
In comparison to the public sector data above, only 26% of the respondents anticipated their
private sector revenue to increase by 0-5%, while 18% anticipated their growth in the private sector to
increase by more than 20%. Overall, the private sector has proven to be more opportunistic in 2012 than
in previous years, evidenced by the increase in growth rates of 11% or greater.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
0-5%
2012 Anticipated Internal Revenue Growth in Public Sector
58%56%53%
6-10%
18%24%25%
11-15%
11%11%9%
16-20%
2%0%0%
>20%
11%9%
13%
2010
2011
Anticipated 2012
2010
2011
Anticipated 2012
26%
0-5%
2012 Anticipated Internal Revenue Growth in Private Sector
44%
52%
6-10%
28%28%26%
11-15%
18%
10%6%
16-20%
10%4%4%
>20%
18%
14%12%
Internal Revenue Growth. When broken down by customer sector, a little more than half of the
respondents anticipated their public sector revenue to increase by 0-5%, while only 10% anticipated their
growth in the public sector was to increase by more than 20%. Anticipated growth for 2012 in
this sector appears to be on par with actual growth rates over the previous two years.
Financial Management Tools. As would be expected, a majority of the respondents indicated that they
use financial management tools to manage their business. For instance, the survey revealed that:
• 82% utilize cash flow projections
• 77% use annual budgets
• 75% use internally prepared financial statements
• 71% utilize internal job/WIP schedules
• 67% utilize interim forecasts
The least utilized financial management tools amongst the respondents were tax projections and
management dashboards. A management dashboard gives a company a graphical “snapshot” of
real-time data and trends; however, only 49% of the executives reported using a dashboard and 34%
considered a management dashboard to be one of the top 3 most important financial management tools.
In addition, 54% of the executives indicated that they share financial information with their
project management teams via written reports, versus 46% that share through management portals and
dashboards.
When asked which of the financial management tools was the most important in helping the executives
manage their business, the majority indicated that cash flow projections, annual budgets and interim
forecasts were the top 3 tools utilized.
8
Cash Flow Improvement Initiatives
7%
32%
59%
32%
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Capital Infusion Bank Borrowing Retained Earnings Other
Cash Flow. In a market where cash flow is essential to success, the majority of firms surveyed (59%)
indicated that retaining of earnings is the primary cause for improved cash flow. Additional causes for
improvement included bank loans as well as other internal initiatives, such as improved A/R and
collection policies and procedures, reduction of expenses (including rightsizing) and upgrading of
finance department personnel.
9
Other18%
BST4%
Quickbooks25%
Deltek 53%
ClearView 0%
With more advanced and powerful technology becoming available each year, especially on the
financial side of the business, one would anticipate firms changing the accounting and financial
software being used. However, 84% of the firms reported that they have not updated their software in
the last two years.
Financing and Credit. The majority of executives surveyed indicated that obtaining credit is not the same
compared to previous years. In fact, 53% indicated it is more difficult today than it was last year.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Obtaining Credit from Bank
4%
53%
43%
Easier today More difficult today No change over previous years
Accounting and Finance Software. With regards to accounting/financial software, the majority of the
executives (53%) reported using Deltek. 43% reported using software other than Deltek and BST, with
25% using Quickbooks and 18% using other programs, including custom software.
Regarding total exposure (as a % of total credit available), 78% reported that their firm’s total exposure
was between 0-25%.
When asked about reporting or compliance requirements, 81% of the executives indicated that banks
have not changed their requirements in the last 12 months, but 64% are required to give personal
guarantees. As a result, 67% reported that they have not changed banks, 40% of which are also not
considering changing banks in the near term.
III. OPERATIONS
Firm Management and Ownership Transition. 44% of the firms represented in this survey are
managed by an individual and in 80% of these cases that individual owns 50% or more of the firm.
Regarding ownership transition, only 45% of the respondents indicated that they have a formal
transition plan. Of these, 64% reported that the next generation of management has already been
identified. However, the timing for when the next generation will take the reins is unknown, as 88%
of the executives indicated that their firm does not have a mandatory retirement age.
When asked what are the key ownership transition issues facing the industry, the following
represented the greatest percentage of responses:
1. Funding Retirement Obligations
2. Affordability for New Shareholders
3. Identifying Future Leaders
Given the fact that over 75% of the firms represented in the survey are managed by an individual
or a management committee, a proper transition plan is essential to the future health of their
firms. Knowing this, it is surprising to note that 55% of the executives indicated that their firms
did not have a transition plan in place.
10
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Firm Management
25%
44%
31%
Board of Directors Management Committee Individual
Projects. When asked what are the primary sources used to obtain new work, the majority of the
executives cited the following as the top 3 that generate the largest percentage of new work:
1. Repeat clients
2. Recommendations by clients
3. Responding to RFP's
In an industry and economic environment that is becoming more and more focused on establishing strong
relationships, it is not uncommon to report that the source which generated the lowest
percentage of new work was cold calling. 77% of the executives identified cold calling among the three
least effective lead/work generating tactics.
When asked what percentage of their projects are design-build, more than half (58%) indicated that
1-25% of their projects were. When asked what percentage of their projects incorporate BIM, 34%
reported 1-15%, while 32% reported 0%.
11
Of the firms represented that have projects which incorporate BIM, approximately 75% of their
executives indicated that they have not outsourced any of their BIM projects and 61% have
incorporated BIM through in-house training. Regarding how incorporating BIM has impacted their firms,
97% of the executives reported that BIM has improved the quality of the services they provide; however,
their responses on its effect on profitability and risk were not as positive. As the chart on the next page
indicates, the impact BIM has had on profitability has been inconsistent among the
participating firms. However, 97% agree that incorporating BIM has improved quality and a majority
(58%) indicated that it has also decreased risk.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Percentage of Design-Build Projects Percentage of Projects that Incorporate BIM
34%
58%1-25%
1-15%0% 0%
76-100%76-100%
51-75% 51-75% 16-25%
26-50%
26-50%6%
2%
0%
32%34%
12%
2%
12%
8%
12
IV. TECHNOLOGY
As expected, technology is very important to the majority of the companies and executives surveyed.
However, 58% of the firms reported that they do not use a paperless document management
system. Of the firms that do use a paperless system, 35% use Newforma and 35% use custom
in-house systems. The remaining 30% use a variety of system options, including Sharepoint, AutoCad,
ADEPT and ContractManager.
Importance of Technology
Very important Moderately important Not important at all
66%
34%
0%
2013 A&E MARKET OUTLOOK SURVEY RESULTS
BIM Affect on Firm
Quality ofservicesprovided
Risk
Profitability
Increased 42%
Increased 97%
Decreased 58%
Decreased 3%
Increased 48%
Decreased 52%
13
Pension plan
Incentivecompensation
plan
Management/soft skillstraining
Safety training
Humanresource
informationsystem
Partner/Managementretreats
Human Resources Programs Implemented
V. HUMAN RESOURCES
The respondents have implemented a variety of HR programs, including those indicated in the chart
below.
When asked what technology investments they will be making in 2013, 70% indicated that their
investment focus will be on business technology and infrastructure systems; however, it is important to
note that a significant number (62%) of the respondents also indicated their interest in investing in
design technology, such as BIM and modeling integration software.
54%
Technology training
76%
50% 50%
44%38% 36%
Performancemanagement
system
34%
No programsimplemented
6%
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Technology Investments in 2013
4%
30%
70%62%
Business technologyand infrastructure
Design technology(BIM and modeling
integration)
Project informationmanagement (PIM)
Other
14
In addition, more than 66% of the executives reported that their firm has implemented the
following to help emerging professionals develop their potential:
1. Training seminars (i.e. lunch and learns) (84%)
2. Paid membership in professional organizations (80%)
3. Employee mentoring (78%)
4. Paid professional exam preparation (61%)
When asked, what percentage of Principals and senior staff members participate in activities outside the
firm that demonstrate leadership in their profession, 77% reported that at least 20% of their
professionals participate in such activities.
61% indicated that they set specific goals for all employees and 16% reported that goals are
only set for management. However, the majority of respondents (61%) do not have detailed
performance reports for partners and managers. Of the 39% that do use performance reports, the top
3 areas the reports address are profitability by Partner/Manager, business development and
marketing activities, and new business by Partner/Manager.
More than half (53%) reported having a 2012 employee turnover rate of greater than 5%, which was
driven primarily by economic conditions, the lack of work/elimination of position and/or poor
performance and quality of work.
More than three quarters of the executives indicated that they plan on hiring in 2013, with most of that
hiring to occur at the professional level (85%).
2013 A&E MARKET OUTLOOK SURVEY RESULTS
% of Professionals that Participate in Industry Activities Outside the Firm
0-20% 21-40% 41-60% 61-80% 81-100%
23%
19% 21%
12%
25%
Additional signs of the industry’s recovery is the fact that 70% of the firms that participated in
this survey increased salaries in 2012 and 73% gave employee bonuses in 2012. 27% of the firms
increased salaries on average by more than 5% and the average bonus (based on % of salary) exceeded
5% for 53% of the participating firms (these bonuses were tied primarily to performance and company
profits).
When asked about healthcare and other employee benefits, the executives reported implementing a
variety of programs. New and alternatie benefits programs are becoming more common across all
industries as companies are looking to reduce their overall employee healthcare costs.
15
2013 A&E MARKET OUTLOOK SURVEY RESULTS
2013 Expected Changes to Headcount
Decrease22% Increase
78%
Healthcare and Benefits Programs Implemented
2%
28%24%
56%
30% 30%
HSAsHigher DeductiblePlans
Wellness Programs Self-Insurance None of the aboveHigher EmployeeContributions
16
As the economy and industry continue to change, it is not uncommon for a number of new human
resource initiatives to be implemented. However, approximately half (51%) of the executives reported
that they have not updated their employment manual in the last 12 months (39%) or do not have an
employment manual at all (12%).
VI. MEDIA
With the numerous media resources available to executives within the industry, the survey results show
that industry-specific media and associations, as well as discussions with industry colleagues, are the primary
platforms executives use to obtain market data and stay informed of developments in the industry.
When asked about social media, 38% reported that they use social media to obtain and/or share news
and business related information. Of those that do not utilize social media, the primary reasons cited for
this were that social media was more of a personal tool than a business tool and that it is unclear how
social media could benefit executives or their firms.
Of those who utilize social media, LinkedIn and Facebook were the primary networks used, and 50%
have implemented governance policies to mitigate the risks associated with the use of these tools.
However, 53% of the executives indicated that they are not satisfied with the return on investment (ROI)
from social media.
Although executives may still rely heavily upon industry publications and market research to uncover
trends in the industry, the convenience as well as the real-time capabilities of digital and social media will
likely result in a shift of perception and utilization of these channels within A&E firms.
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Market Data Resources Used
90%
52%
82%
96%
68%
38%
Industry conferences and
events
Professional organizations and
industry associations
Industry specific publications
Discussions withindustry colleagues
Social mediaDigital media
VII. THE FUTURE
Confirming the uncertainty that still exists within the A&E Market, 59% of respondents expect a better
outlook for the 2013 A&E Market than in 2012, 31% expect it to remain the same and 10% expect it to
be worse than 2012.
A majority of the executives (71%) expect that their revenues will increase in comparison to 2012.
Similarly, 63% expect that their gross margin percentages will increase in comparison to 2012.
Most of the firms expect this growth will be focused in the Northeast of the United States and in Asia
internationally for 2013.
Although a significant number of the respondents expect improvement in 2013, 50% of them do not
expect an overall A&E market recovery until 2014 and 40% do not expect a full recovery until 2015 or later.
The top 5 business goals for 2013 and 2014 are:
1. Profitability
2. Growth
3. Controlling costs/overhead
4. Productivity
5. Improve A/R collection
17
2013 A&E MARKET OUTLOOK SURVEY RESULTS
2013 Revenue Expectations
10%
71%
19%
Increase vs. 2012 Decrease vs. 2012 Equal to 2012
How Firms without In-house Counsel Assess Contractual Risk51%
37%
7%
Outside Counsel Partner(s)Owner(s)
CFO Other
5%
18
78% of the executives reported that their firms do not have in-house counsel. Of these firms, the
majority use outside counsel to assess their contractual risk.
When asked about Professional Liability Insurance Limits:
• 46% of the firms with annual revenue under $10 million reported a $2 million limit and 21%
reported a $5 million limit
• 60% of the firms with annual revenue between $11 million and $25 million reported a limit
of $5 million
• 50% of the firms with annual revenue between $26 million and $100 million reported a
$5 million limit and 38% reported a limit of greater than $5 million
• 43% of the firms with annual revenue greater than $100 million reported a greater than
$5 million limit while 57% reported a limit of $5 million or less
2013 A&E MARKET OUTLOOK SURVEY RESULTS
VIII. LEGAL AND RISK
Deductibles36%
28%
4%
0-$10,000 $10,001-$50,000 $50,001-$100,000 >$100,000
32%
Regarding limitation of liability, 30% reported that 76-100% of their contracts have limitation of
liability, while 28% reported that only 1-25% have limitation of liability. The majority (56%) base their
limitation of liability on insurance, while 35% base it on fees.
Respondents identified the following key areas that they believe present new risks:
1. Government and Legislation. Lack of long-term tax policies, legislative inaction, anti-business
philosophy in the Federal Government and lack of flexibility in accessibility laws were all
identified as potential concerns.
2. Lack of Growth. Fee competition and price cutting, clients’ higher expectations and rejection
of salary/fee increases.
3. LEED. Client concerns that LEED does not yield the intended utility cost savings, does not
meet building performance expectations and new building code requirements that require
certification.
4. BIM. The risks associated with the use of BIM are new and largely unknown.
5. Liability and Risk. Sub-consultant risk and the difficulty in procuring general liability insurance.
6. Litigation. Involvement in clients’ lawsuits, and legal matters involving third parties working
on the same projects.
7. International. Understanding of and compliance with country specific laws.
19
2013 A&E MARKET OUTLOOK SURVEY RESULTS
Insurance deductibles vary greatly among the respondents; however, 84% of the executives indicated
that they are not being pressured by underwriters to raise their deductibles.
TRENDS WE SEE
WE ARE STILL RECOVERING
Although there have been some improvements in the A&E market, a full recovery is still years away as
certain sectors within the industry are lagging behind the local economy as a whole. During 2012, the
American Institute of Architects projected that construction spending would rise by 6.4% in 2012;
however, the results of the survey tell us a different story. Most of the firms with revenue of more than
$26 million saw no change in their revenue growth from 2011 based on anticipated 2012 results.
Architects, Engineers and Consultants, have experienced a tough economic quake that has reshaped the
industry. The surviving firms are retooling to meet the standards of a new reality. Hence, many firms are
looking at opportunities to unite forces and are finding themselves bidding on projects of a size or type
they previously would not have considered.
DIVERSIFICATION AND ITS FINANCIAL IMPACT
Firms have been and continue to be under intense pressure to diversify their service offerings, many times
venturing into projects where they lack the level of experience needed. For instance, more than
30% of the A&E firms surveyed operate in more than one business category and 19% operate in three
or more.
Firms are showing increased interest in expanded business offerings to attract and enhance potential
opportunities and increase their client base. This was evident for many small firms with revenues less than
$10 million that showed increases in revenues of 6%. Experienced firms are accepting work with tighter
margins and dealing with more individuals in the decision-making process. Additionally, the firms are
experiencing tremendous oversight from clients, which is impacting their administrative costs. Due to
this, more and more firms saw margins and revenue growth dipping below 10% based on
historical data.
On the other hand, firms are beginning to be more optimistic about private sector work in the coming
years than public sector work and are gearing themselves up to present a strong front to the bank from
a cash flow standpoint by retaining profits, requiring additional capitalization and improving
receivable collection processes in anticipation of new work coming down the pipeline. Firms should keep
in mind that increasing work does not automatically increase cash flow, thus partnering with banks to
ensure the level of financing is appropriate to accommodate their expansion and the resulting new work
may be needed as constant focus on cash flow is imperative.
20
2013 A&E MARKET OUTLOOK SURVEY RESULTS
2013 A&E MARKET OUTLOOK SURVEY RESULTS
21
MARKET AND COMPETITION DRIVING EXPANSION AND ACQUISITION
The volatile state of the economic climate combined with the rise in competition and overall fee
pressure has resulted in an expansion of geographical reach. By expanding their reach on a national
basis, companies are looking to identify more opportunities to win work and ultimately increase cash flow.
Additionally, firms surveyed indicated an increased focus on exploring M&A as a business strategy over
the next 12 months. M&A transactions are a common way for a firm to expand both its business
offerings and geographical reach. As such, transactions that occur in 2013 will likely be tied to efforts to
expand service offerings as well as geographical presence, as firms continue to focus on profitability and
growth.
HR AND EMPLOYEE BENEFITS CHANGING WITH THE ECONOMY
2012 resulted in relatively high turnover rates for the regional A&E market (more than half had a turnover
rate greater than 5%). As with companies in other industries, A&E companies are supporting a
number of HR related initiatives in order to counterbalance high turnover rates and to keep existing
employees. As teams become leaner, it is essential to offer different types of incentives and
professional development opportunities. Such initiatives also provide employees with a vested
interest in the growth and success of the firm, which often can lead to increased productivity and overall
profitability.
While certain initiatives have been launched to help strengthen employee morale, other HR
initiatives, specifically benefits based initiatives that help reduce the employer’s overall expenses,
have also been implemented. 56% of the executives surveyed reported that their firm has
implemented a high deductible health benefits plan and 28% have implemented higher employee
contributions to their healthcare costs. These initiatives support A&E companies’ efforts in achieving
their goals to cut/control costs and keep overall expenses down in order to improve the bottom line.
TECHNOLOGY – A CHALLENGE THAT MUST BE ADDRESSED
Some firms are using technology and accounting software as pure overheads or a necessary evil, while
others are using it as a vital tool for high efficiency and improved client satisfaction. 66% of the
executives surveyed acknowledged that technology is very important to their operations and 70%
indicated that their short term technology investments will be focused on business and
infrastructure systems, which supports the need for companies to shift to more advanced software
in order to remain efficient and competitive.
As many companies look to implement initiatives to help better meet their clients’ higher expectations,
investments in technology that improve quality of service are likely to be priorities as we move through
2013 and 2014. It should be noted that technology, which results in revenue and workforce growth, may
require a more robust reporting system that will give management the information they need to make
decisions in a timely manner. New initiatives mean a different way of looking at profitability and as more
firms focus on increasing technology in technical areas, a comparable investment in new and updated
reporting systems should be considered as part of their overall technology strategy.
OWNERSHIP TRANSITION AND SUCCESSION PLANNING
One of the main sources of revenue generation for many of these firms has been identified as
repeat clients and recommendations by existing clients. Given this, with more top individuals and key
management members nearing retirement age, there is cause for concern across the industry
regarding how to maintain long-standing client relationships. Identifying future leaders who would grow
the firm’s existing relationships in order to sustain business in the future is a major issue that
A&E firms face.
Succession planning and ownership transition is a challenge for many firms due to concerns about funding
the retirement obligations of soon-to-be retiring partners along with the affordability of
the new partners to buyout old partners. With only 45% having a formal ownership transition and
succession plan, it is clear that many firms have not made succession planning a priority, which could
result in more complicated and costly issues down the road.
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CONCLUSION AND NEXT STEPS
Based on the survey results, one thing is clear; all the efforts firms are making today are focused on increasing
profitability and overall firm growth. Whether it is implementing initiatives that reduce costs, increasing
employee productivity, expanding geographical reach or service offerings, all efforts have a direct correlation
to a firm’s growth and profits.
As firms begin to see a more promising future, they are continuing to explore opportunities to help
ensure that they appropriately realize this promise. Implementing various initiatives will require the firms
to focus their initiatives on core values and critical strategies. Firms need to find new ways to
differentiate themselves to remain competitive. Don’t be drawn to seductive RFPs, instead form a
strategic alliance, collaborate with an independent mind, and discuss the key issues and concerns
surrounding the deal with the firm’s financial and legal teams. Board and management members should
take charge and make tough, high level decisions to help navigate the complexities and obstacles of
implementation.
Firms should ensure that all policies and procedures are properly aligned with their overall strategic
objectives. Doing so may require assistance from accounting, legal and business advisory providers. Firms
looking to adjust HR or technology based infrastructure as well as those looking to expand their business,
either through acquisition, new geographic market entry or service offering expansion would benefit
from consulting with advisors to ensure compliance with and resolution of any legal and
financial obstacles or requirements.
It is essential for firms implementing a number of different initiatives to focus on integrating each of the
next steps together and not just looking at each initiative individually. When a firm plans for the future,
it needs to consider the impact these changes have on each of the functional areas of its business. For
example, general focus on cost cutting may not be the correct approach when a firm chooses to
expand into new service offerings or geographical regions as these initiatives may require an increase in
appropriate spending (i.e. expanding the work force to meet additional needs will increase costs, but is
a necessary investment to ensure success). Communication amongst management and functional leaders
is essential as new strategies are developed and implemented to help ensure
success and health of the entire firm. Firms that incorporate this into their planning and action steps will
enhance the impact of the initiatives implemented, improve the economics of service delivery and appear
more appealing to clients as well as to banks and underwriters.
If you have questions or if our professionals may be of assistance to you, please feel free to contact
Robert J. Brewer, CPA, CFE, Grassi & Co. Partner and A&E Industry Practice Leader, at 516-336-2420, or
Michael J. Vardaro, Zetlin & De Chiara LLP Partner, at 212-682-6800.
LEADERS IN SERVING THE A&E INDUSTRY
About Grassi & Co.
Grassi & Co. is one of the top 100 largest accounting firms in the U.S. and has considerable expertise,
providing exceptional service and proactive advice to help Architecture & Engineering (A&E) firms run
their businesses better. Our clients are served by a team of experts who work with architecture and
engineering organizations across the region and have industry deep experience, which they leverage to
ensure that the services we perform are being completed efficiently, accurately, and precisely.
With a strong growth record over the past decade, Grassi & Co. offers its clients a multidisciplinary range
of services, including:
• Audit and Attest Services
• Accounting & Business Services
• Business Advisory Services
• Forensic, Litigation Support and Valuation Services
• Tax Compliance & Consulting Services
• Tax Controversy Services
• Technology Consulting Services
The single most important factor of our firm’s success has been our dedication to knowing the industries
which we serve. Now, more than ever, entities are closely scrutinized, held accountable, and under the
proverbial microscope. Our team works closely with management to increase overall efficiency, while
minimizing challenges and enhancing the organization’s overall success.
Serving the A&E Industry for over 30 years, Grassi & Co.’s A&E Practice is built around a team of experts
who study the industry, building an unmatched knowledge base. By providing counsel to a cross-section
of the industry, we are well equipped to bring best practices to our clients. We regularly interview
industry leaders, sureties, bankers, attorneys and advisors across the industry to expand our base of
knowledge and to develop innovative new ideas and services.
Grassi & Co. has served as a trusted advisor to many A&E companies since the firm’s beginning. Our
knowledge of the industry combined with our extensive technical experience provides us with the tools
necessary to convert information into insight, enabling us to deliver timely business advice to our
clients.
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2013 A&E MARKET OUTLOOK SURVEY RESULTS
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Our team also studies the dynamics of the A&E Industry, gathering the necessary information to make
positive business improvements for our clients. As a result, our depth of knowledge and experience
enable us to bring our clients market and economic updates and inform them on how they may influence
and impact their decisions.
About Zetlin & De Chiara LLP
Zetlin & De Chiara LLP is a leading construction law firm committed to providing innovative legal and
business advisory services to members of the design, construction and real estate industries. We are
dedicated to producing superior results that lead to successful projects and satisfied clients.
The firm provides counsel throughout the planning, design, and construction process – from
drafting and negotiating contracts to advising on risk management. The firm also advises on
business formation, licensing and corporate issues. When litigation and alternative dispute resolution are
required, Zetlin & De Chiara represents its clients worldwide.
Founded in 1992, Zetlin & De Chiara serves as general counsel to numerous design, construction, and real
estate industry and professional associations. Our attorneys include individuals with in-house
counsel experience, able to bring pragmatic business understanding to the table. Several of our
attorneys hold architecture and engineering degrees, and a number have earned LEED AP status.
Partners teach classes at Columbia University, The Cooper Union, Cornell University and other local
educational forums. Zetlin & De Chiara authored New York Construction Law, the definitive treatise on
construction law in New York State.
ADVISORY BOARD
In order to ensure that the 2013 A&E Market Outlook Survey addressed the most pertinent issues
facing the A&E Industry and its executives, we enlisted the assistance of the following Advisory Board
for their insights and recommendations.
Grassi & Co. would like to express a special thanks to all the participants on the Advisory Board for
the help and advice they provided during the development of the survey.
Joseph TortorellaPresidentRobert Silman Associates
Don WeinreichPartner and ManagingPrincipalEnnead Architects
Marc WeissbachManaging PartnerVidaris, Inc.
Paul GrosserPresidentP.W. Grosser
Paul BelloOwnerAKF Group, LLC
Milo RiversoPresident & CEOSTV Group, Inc.
Peter CatalanoCFO Kohn Pedersen Fox Associates PC
Vincent ZerilliVice President JPMorgan Chase
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