presentazione palazzo grassi
DESCRIPTION
Presentazione 21 Dicembre 2009TRANSCRIPT
Private action in contemporary art:
the experience of Palazzo Grassi S.p.A.
Alma Mater Studiorum – Faculty of Economics
Graduate Degree In Innovation And Organization Of Culture And The Arts
Claudia Cottrer
21st December 2009
What does contemporary mean in Italy ?
underinvestment contrary of classic
structural defects propagandastructural defects propaganda
privates indifference
historicisation risk adverse
Pinault
conditions
80% of the S.p.a.
Artis coordinates and controls
99 years
shared management
agreement on the exhibitions’ policies
restore of the Teatrino
Tickets
21%
Others
3%
sponsorships
=
Incentives,
additional
services
6%
Sponsorship
70%
cover of losses
investments
Audiencenumerous
Where are
we going
Sequence
One
Picasso /
Post pop
Rome the
barbarians
Italics Mapping
the studio
114.996
142.015 160.426
211.728
76.000
226.796
numerous
variegated
cultivated
satisfied
rise of the audience of contemporary art in Venice
need for a stable museum
Strengths: the development
Centre of Punta della Dogana
Criticalities: the chain of power
Interference of François
Pinault
Economic dependence
Eventual commercial exploitation
Indifference of sponsors