LUCY ALEXANDER ARTIST AND DESIGNER

LUCY ALEXANDER ARTIST AND DESIGNER

LOGO DESIGN

A selection of logos designed for various companies.

Designed for a architectural surveying company. The previous logo consisted of a blue circle and the initials AJUK. The use of dimension lines and technical apparatus within the design made the logo more visually interesting and increased its relevance to the business it promotes.

Top: Designed for Learn To Live Therapy - a cognitive behavioural therapy centre.

Middle: Museum logo designed for a new business venture. Brief specified vibrant but formal.

Bottom: Designed for a betting company that focuses predominantly on horse racing.

LUCY ALEXANDER ARTIST AND DESIGNER

Logo design for Pond at Four Seasons. The brief specified a minimalist, typographic logo using white and one other colour associated with the name and function. Located next to a large body of water the final colour choice seemed fitting and worked well against a white background should it be inverted.

Pond at Four Seasons business card design.

BRAND IDENTITY

Branding for Pond at Four Seasons.

LUCY ALEXANDER ARTIST AND DESIGNER

Top: Golden Paws Pet Services’ logo. Brief specified a colourful, feminine design. The client wanted to reference the golden paw theme but not too literally, hence the paw markings surrounding the lettering. The initial logo was to feature a dog but given that the company caters to other domestic animals we thought the inclusion of a cat would increase both the relevance to the company and the target market.

Bottom: Golden Paws DS business cards.

Top: Golden Paws letterheads

Bottom: Golden Paws compliment slips.Work undertaken whilst working as a freelance designer for Rule Creative.

BRAND IDENTITY

Branding for Golden Paws Pet Services.

LUCY ALEXANDER ARTIST AND DESIGNER

Play

BRAND IDENTITY

Jodie Ewing’s logo - with stamp. The logo initially incorporated two circles in place of the stamp to reference a musical note. As it developed we considered this too clichéd and adopted a different approach featuring a silhouette of the performer. The stamp was used to signify the international nature of the business and the locket featured regularly within her stationery as it had personal significance to the client.

Top: Front of Jodie Ewing’s business card.

Middle: Reverse of the business card.

Bottom: Jodie Ewing’s letterhead.

Branding for international singer and music teacher Jodie Ewing.

LUCY ALEXANDER ARTIST AND DESIGNER

Postcard - inspiration taken from an international magazine. Created with the client’s own images and using the colour theme that runs through her stationery.

Top: Artwork featuring an illustration created during the initial stages of the project.

Bottom: Client’s own image with logo incorporated. For use within future promotional material.

Jodie Ewing’s branding continued.

BRAND IDENTITY

LUCY ALEXANDER ARTIST AND DESIGNER

A6 invitation designed for the business launch of an Event Styling company. The event took place in December so the client asked for a simple yet classy snowflake effect using her brand colours. Work undertaken whilst working as a freelance designer for Farm Creative.

Top: Double sided A5 flyer displaying images of events styled by Donna Carley.

Middle: Reverse of the flyer.

Bottom: Double sided cards - 85 x 55mm. Part of a series of “Christmas Tips” issued by Donna Carley containing suggestions for home decoration etc. during the festive period.

Promotional material for Donna Carley Event Stylist.

BRAND DEVELOPMENT

LUCY ALEXANDER ARTIST AND DESIGNER

Mr Robert J Dawson & Mrs Jeanette E Dawson OBE

request the pleasure of your company

at the marriage of their daughter

at

The Minster, Beverley

Saturday 24th October 2015 at 12.30pm

afterwards at

The Walled Gardens, Bishop Burton College

Eleanor Janeto

Mr Daniel John Jackson

INVITATIONS

A6 wedding invitations. Client requested an “army theme” whilst taking into consideration the delicate nature of a wedding invitation. I decided a vintage appearance would be the best approach and created a telegram style invitation and accompanying gift note.

Top: Party invitation designed for a 30th birthday. Short brief - purple and modern.

Bottom: Wedding invitation designed for a very formal wedding. The brief asked for a shield to be created shield using illustrations relevant to the couples favourite interests. Work undertaken whilst working as a freelance designer for Farm Creative.

Mr Robert J Dawson & Mrs Jeanette E Dawson OBE

request the pleasure of your company

at the marriage of their daughter

at

The Minster, Beverley

Saturday 24th October 2015 at 12.30pm

afterwards at

The Walled Gardens, Bishop Burton College

Eleanor Janeto

Mr Daniel John Jackson

A selection of invitations designed for weddings and birthdays.

LUCY ALEXANDER ARTIST AND DESIGNER

INVITATIONS

Top: A5 wedding invitations. Client requested a delicate palette and sent examples of colour schemes she liked, enabling us to settle on the above colour scheme.

Bottom: A6 card suggesting places to stay locally. This also formed the reverse of the map opposite.

Top: Double sided RSVP card.

Bottom: Map indicating directions to the venue. Stylised to match the design of the invitation with digital illustrations highlighting key landmarks.

A wedding invitation package including an RSVP card and map.

LUCY ALEXANDER ARTIST AND DESIGNER

MAGAZINE SPREADS

Various inner spreads of the Ribble Valley Visitor’s Guide.

A4 double page spread designed for the Discover Ribble Valley visitors guide. The emphasis of the magazine was food and drink within area. The magazine had to be minimalist in style and incorporate a lot of white space alongside strong images showcasing the food and drink options available locally.

Top: Map illustration created to show the tourism highlights of the valley within the context of the surrounding area. The brief requested a digital illustration to in-keep with the rest of the magazine.

Bottom: Translation sheet - part of an information pack designed to welcome visitors to the area. One was designed for each town within the valley and provided general information on key attractions.

LUCY ALEXANDER ARTIST AND DESIGNER

A5 leaflet designed to promote Willowbank caravan park. Had to incorporate the “curve” used on the company’s website. Encouraged to focus on the greenery and family nature of the park.

BOOKLET DESIGN

Top: Map illustration created to show the tourism highlights of the valley within the context of the surrounding area. The brief requested a digital illustration to in-keep with the rest of the magazine.

Various inner spreads of the Ribble Valley Visitor’s Guide.

LUCY ALEXANDER ARTIST AND DESIGNER

NEWSLETTERS

Monthly edition newsletter for Oakhill Veterinary Centre.

A5 Equine Newsletter. Based on the design and colour theme of previous editions. Monthly edition featuring the latest equestrian news from Oakhill Veterinary Centre. Work undertaken whilst working as a freelance designer for Farm Creative.

Above: Samples of pages from the Spring edition of the Small Animals Newsletter issued by Oakhill Veterinary Centre.

LUCY ALEXANDER ARTIST AND DESIGNER

Adverts created for print within magazines and leaflets.

Adverts created to feature in the Discover Ribble Valley Visitor Guide. Both businesses were branches of the same company so continuity with the brand and similarities between both adverts were necessary in order to promote the chain of public houses/restaurants within the Ribble Valley in addition to the stand alone businesses.

ADVERTS

Full page advert design for Stitch clothing company. Work undertaken whilst working as a freelance designer for Farm Creative.

LUCY ALEXANDER ARTIST AND DESIGNER

POSTERS

Posters created in order to advertise various events.

A0 poster designed for Rowanwater to promote the launch of a new lodge. Had to be simple and legible from a distance. Work undertaken whilst working as a freelance designer for Farm Creative.

Top: A1 poster designed to promote the Old Town Hall during gala day. Created in order to advertise the live music and real ales. Aimed to raise money for both the gala and the charity A Soldier’s Journey.

Bottom: A1 poster designed for Cube bar to promote their selection of cocktails and beers available at a reduced price during “happy hour”.

LUCY ALEXANDER ARTIST AND DESIGNER

MENUS

Menu designs produced during various employment.

Designed to showcase a selection of activities on offer in the Ribble Valley to promote tourism. The theme for the Visitor’s Guide 2015 was focused around food and drink within the area. The menu displayed each activity as if it were a separate meal course and listed them appropriately based on the length and nature of the activity. Designed whilst employed by Osprey Delivers.

Top: Menu designed for a new fish restaurant located close to the sea front. Developed a nautical theme for the menu due to the name, nature and location of the business.

Bottom: Table plan for a charity Christmas lunch to raise money for Rossendale Hospice. Work undertaken whilst working as a freelance designer for Farm Creative.

LUCY ALEXANDER ARTIST AND DESIGNER

GRAPHIC ART

A series of digital, geometric prints.

Geometrical print. Colour scheme was inspired by Maltese floral street art. Intended to create optical illusion with six “hidden” squares.

Top: Print created using a geometrical pattern within the silhouettes of different types of butterflies. Inspired by the concept of entomology and insects mounted to a board.

Bottom: Idea driven by the previous design and created using the same pattern and colour scheme.