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Zaid Masannat

Portfolio

architecture | graphics

Design is the essence of all things, it is in everything that surrounds us, it is the sublime understructure of all created things...

Zaid Masannat

This is the philosophy and the guiding light for Creations since its foundation in 1990. Creations has a keen emphasis on superior quality design and production. This put Creations on the map as one of Jordan’s premiere design and advertising agencies.

Creations specializes in corporate branding, corporate literature, exhibition booths, advertising, architectural and interior design. Combining our forte in architectural and interior design with a solid experience in branding, gives us the unique advantage of being a truly multidisciplinary design agency. This wide spectrum of o�erings enables us to serve our clients across the board from logo inception to marketing communications to interior and exterior branding.

Our success stories span over 20 years and some of our clients stayed with the agency for more than a decade - a true testimony to client satisfaction.

In the past few years founder Zaid Masannat, has been engaged in designing high pro�le architectural and interior works such as the Petra and Jarash Visitor Centers with a focus on interpretation, exhibit design and interior branding. Additionally, we designed trade show booths for Jordan Tourism Board and USAID/OMT project.

Our strength comes from understanding clients needs and delivering sharp designs that are superbly executed and delivered on time. Over the past two decades we tackled design projects in almost all sectors of the economy. Creations also partners with premiere production houses and third party service providers, allowing us to o�er the best possible combinations of solutions to clients.

Our precise focus on high quality designs and production has earned us an excellent reputation among our peers. We have handled many accounts for record periods, such as Grand Hyatt Amman, Standard Chartered Bank, Izzat Marji Group; INJAZ; USAID; GTZ; Archisys; Jordan Applied University; Zalatimo Brothers for Sweets and UNICEF to name a few.

With our rich and variegated portfolio, numerous design and advertising awards, combined with an impeccable reputation for always delivering on time, Creations continues its legacy of proven success.


Zaid Masannat

Portfolio


Corporate Branding

This design competition involved most of the ad agencies in town. My winning design was personally inaugurated by HM Queen Rania Al Abdulla and then First Lady Hilary Clinton. The INJAZ logo captures the essence of youth, working in partnership, reaching out for their goals and ambitions. Branding for all collateral materials was developed with blue and yellow on a curve for their folders, brochures, invitation cards and other materials.

INJAZ

Izzat Marji Group grew to represent several leading brands in the sanitary ware, kitchen and bathroom �xtures. They are also leading suppliers of heating, piping and �ttings. Finding a common thread amongst all of their o�erings was a challenge. The concept revolves around water, being the common element in all their o�erings, winding in a pipe-like manner to form the initials of the founder. The brand was launched in a substantial advertising and media campaign in the local market.

IZZAT MARJI GROUP


Zaid Masannat

Portfolio


Corporate Branding

Zalatimo Brothers for Sweets was formed when the two brothers decided to part way with their former partners. The two brothers are represented by this bilingual “Z” and “ ” in Arabic. The branding theme built around that is one of the most successful and lasting we ever created. It has been consistently applied across all visuals for almost 20 years.

Zalatimo Brothers for Sweets

George Abuzeid are two companies in one. One deals with o�ce furniture and the other is a major supplier of auto parts in Jordan. The logo plays on this duality forming a unity in a clean and easily recognizable logotype.

George Abuzeid & Co.


Zaid Masannat

Portfolio


Corporate Branding

The concept of "a building block" was used for this real estate development company in an elegant yet sophisticated branding theme that was applied consistently across all company collaterals and advertisements.

Union Land Development Co.

The client’s focus on quality and being ‘number one’ in his �eld comes across in a subtle way in the logo which shows a ‘check’ mark and a number one. The branding theme colors are fresh and modern to re�ect the forward thinking of the owner.

Master Stationery Industries Co.


Zaid Masannat

Portfolio


Corporate Branding

This educational institute focused on teaching secretarial skills. “Keyboarding” was a central skill in their curriculum and they wanted the keyboard to be a central part of their logo. We came up with this dynamic con�guration and built around it an eye catching branding design that transformed the image of this facility.

Sight and Sound

With a plethora of Dead Sea products on the market, we had to come up with a catch design that could compete in international markets. The fresh use of colors and type, combined with transparent windows to show the true colors of the product enabled us to complete a winning product line that is now one of the leading Dead Sea product brands in the market.

Dolmen Dead Sea Products


Zaid Masannat

Portfolio


One of the most comprehensive branding campaigns that we have ever done. This hospitality college needed everything from printed course descriptions, multimedia presentations, to �ags, certi�cates and give-aways. The brand was applied consistently across the board. The unique feature of this branding design was the creation of a ‘sub-logo’; the smiley face with the tag line “rede�ning hospitality” which was stamped on all materials as a compliment to the institution’s mission.

Someone said that it is very di�cult to design for yourself as a designer. That turned out an understatement when it came to designing a corporate identity to a very particular architectural design �rm. We transformed their logo and branding from austere and simplistic to cutting edge world class with this design. One of our all time favourite designs!

Jordan Applied University JAU

Corporate Branding

Archisys


Zaid Masannat

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Miscellaneous logos

Corporate Branding


Zaid Masannat

Portfolio


Print

Jorcon (Manaseer Cement)Corporate folder/brochure

Jordan Valley AuthorityWater ResourcesManagement Conference

Amin Kawar & SonsFolder

Bana TradingFolder and brochure


Zaid Masannat

Portfolio


Print

Grand Hyatt Amman“Orient Express” Christmas and New Year’s eve promotion booklet

USAID/Wepia ProjectFolder & �yers kit

Gulf Circle ToursCorporate brochure


Zaid Masannat

Portfolio


Print

K-Tower in Abdalibrochure

Ciprolon and FlucandProduct �yers

JREDSDesk Calendars

Save the Children3D pop-up �yer


Zaid Masannat

Portfolio


Ads

General ACs Ad campaign - ‘Hero’

Standard Chartered Bank - ‘We Believe’


Zaid Masannat

Portfolio


Hammoudeh New Milk Pack and Juices Ads

Ads

Grand Hyatt Amman monthly promotions


Zaid Masannat

Portfolio


Ads

Miscellaneous ads


Zaid Masannat

Portfolio


Exhibitions/Trade Booths

Jordan Tourism Board (JTB) Trade Booth Schematic

This trade booth design was in response to a complex set of requirements by JTB. It mandated a �exible modular design that could �t several trade show layouts with the maximum number of individual exhibitors in minimum space.

The design concept revolved about the theme “Experience Jordan,” highlighting major attractions such as Petra, Jarash, Wadi Rum and The Dead Sea. The stand featured a huge 2-storey mock facade of Al Deir (The Monastery) in Petra on one end, which led to a surreal corridor of Wadi Rum, where the visitor would be surrounded by back-lit panoramas of the southern desert over a glass walkway with real sand below, under the undulating evening sky above complete with shimmering stars. At the end of the walkway, the experience opens up to a circular colonnade reminiscent of the Oval Plaza of Jarash.


Zaid Masannat

Portfolio



Jordan Tourism Board (JTB) Trade Booth Schematic

Both sides of the front of the stand would be participatory areas with a juice/cocktail bar and a small show theatre. These rotating live shows would feature several themes such as: a real life model covered with Dead Sea mud and a crew would give away Dead Sea product samples, live dabke, sand bottles making, henna, mosaic making, shrak (traditional bread) baking with labaneh rolls ...etc. The presentations/shows should entice all the senses, including smell, taste & touch! Large screens would also feature movies places with people immersed in ‘experiencing Jordan’ as a fun destination.


Zaid Masannat

Portfolio



USAID/Water Operator Certi�cation Program | Branding and Expo Booth Design


Zaid Masannat

Portfolio


Packaging

Valencia Gardens (for Hammoudeh Dairy Products Co)Juice packs line up

Nabil Co for Food ProductsPackage designs


Zaid Masannat

Portfolio


Client List

Tourism and HospitalityGrand Hyatt Amman HotelSheraton Al Nabil Towers HotelAmman Marriott HotelInternational TradersGulf Circle ToursKawar GroupDiscovery CirclePhiladelphia ToursBroadway Rent a CarGrand European North (Norway)Tansworld Airfreight

Banking & InsuranceStandard Chartered BankABC BankUnion BankNAT Health

Governmental and Non GovernmentalUSAID / various projectsUNICEFGTZEJADASABEQSave the ChildrenINJAZNational Council of Family A�airsJordan Investment BoardSaudi Investment Board SAGIAJordan Customs DepartmentJordan Valley Authority (JVA)Petra Development Region Authority (PDTRA)Jordan Royal Diving Society JREDSJordan Inbound Tour Operators JITOAAmman MunicipalityJordan Media Institute JMIJordan Exporters Association JEAThe United States Embassy

Real Estate / Investment / ConstructionIzzat Marji GroupManaseer Group (previously JomoGROUP)Union Land Co. (ULD)ArchisysMAG Electromechanical ContractorsKuwaiti Jordanian Holding Co.The K-Tower - Abdali ProjectKingdom Holding (Kingdom of Saudi Arabia)ENMARAbraj el-Hijaz (Sharqawi Group)Bana Trading Co.Jordan Modern Projects Development JMPDAl Omar Investments Co.Dallah Group (Iraq)Al Masader Trading

Retail / ServicesZalatimo Brothers for SweetsGeroge Abuzeid & Co.Kettaneh GroupSIEMENSGeneral ElectricChiccoFastlinkIdeal GroupRihani ClothingJAB ClothingKidslandKhalaf National TradingInnovateShiraz Jewellery

IndustrialNabil Co. for Food ProductsHikma PharmaceuticalsDolmen Dead Sea ProductsHammoudeh Dairy Products Co.Obegi Group (UAE)Manaseer Cement Co.Abdeen IndustriesRoberts Chocolate FactoryWaqqas Food ProductsAl Baraka Farms

Education / PublishingJordan Applied University JAUJordan Hotel School JHSSight & SoundSpring of Life Publications (USA)Derek Prince Ministries (UK)


Zaid Masannat

Portfolio


Awards First Prize in a landscape competition for the Garden of Sohar, Oman, 1986.

American Institute of Architects Student Chapter AIAS Fall 1987 Design Competition, "A Conference Center in Barcelona", Honorable Mention, 173 nationwide in the USA.

International Cities Design Competition, "Visions for the Future", Spring 1989, Honorable Mention Award, 270 entries from 35 countries.

"Best Booth Design Award" at METS'95 (Middle East Technology Show; Client: IDEAL Systems, October 1995.

First Prize: IDEAL Group corporate identity design competition; May 95; Included logo and stationery design as well as the entire corporate image for all four companies in the group.

First Prize in the “INJAZ” logo design competition. Logo unveiling ceremony by First Lady Hilary Clinton and Her Majesty Queen Rania Al-Abdullah of Jordan.

Gold Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness Category; Client: Save the Children. Image Ad.

Gold Award; IAA - Jordan Advertising Awards 2001 Competition; Clothing Category; Client: Chicco.

Silver Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness Category; Client: INJAZ – Gap Ad.

Silver Award; IAA - Jordan Advertising Awards 2001 Competition; Food Category; Client: Zalatimo Bros. For Sweets.

Bronze Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness Category; Client: INJAZ - Human Resources Ad.

Bronze Award; IAA - Jordan Advertising Awards 2001 Competition; Food Category; Client: Nabil Co. for Food Products.

Gold Award; IAA - Jordan Advertising Awards 2003 Competition; Non-alcoholic Beverages Category ; Client Hammoudeh Dairy Products Co.. New Milk Pack Ad.

Silver Award; IAA - Jordan Advertising Awards 2003 Competition; Public Awareness Category ; Client Save the Children. INJAZ Independence Ad.

Silver Award; IAA - Jordan Advertising Awards 2003 Competition; Package Design Category ; Client Mazaj Tobacco. Mazaj Mouassel Packages.

Silver Award; IAA - Jordan Advertising Awards 2005 Competition; Recruitment Category ; Client Creations. Employment Ad for the agency “Deck of Cards” Ad.

Gold Award; IAA - Jordan Advertising Awards 2007 Competition; Home Appliances Category ; Client Izzat Marji & Sons Co. HENCO Water pipes “The Power of Metal” Campaign.

Bronze Award; Jordan Web Awards 2009 Competition; Art & Design Category ; Client: Archisys. Website design award.