goodyear · goodyear/dunlop associates • innovation centers, sales & marketing • internal...

GOODYEAREagle F1 Asymmetric 3 SUV

#GoodyearEF1A3SUV

Event

Eddy GeerdinkDirector Marketing Execution Consumer Tires

Goodyear Europe, Middle East & Africa

May 16th

Until 17:00 Arrival at Hotel, check-in

18:00-18:45 Product presentation

18:45-19:15 Transfer to restaurant

19:15-19:45 Aperitif

19:45-22:00 Dinner

22:00-22:30 Transfer back to hotel

Eagle F1 Asymmetric 3 SUV Event

Program

May 17th

07:00 - 07:45 Breakfast and check-out

07:45 - 08:30 Transfer color groups to

Mireval test track, safety

briefing in workshops

08:30 - 12:30 Workshop rotations (60 min each):

1. Dry handling

2. Wet handling

3. Slalom & braking challenge

4. Wet braking

12:30 - 13:00 Lunch and Farewell

13:00 - 13:30 Transfer to Montpellier Airport

Why are you here today?To experience the new Goodyear Eagle F1 Asymmetric 3 SUV

Welcome to the Goodyear Eagle F1 Asymmetric 3 SUV Event

Provide insights into the

SUV tire market

1.

Unveil the research and

development that goes

into our award-winning

SUV tires

Test Goodyear Eagle F1

Asymmetric 3 SUV

yourself

2. 3.

Ralf ReinardtTechnology Project Leader

Goodyear Europe

Global Research & Development Network

Hanau, Germany

Akron, Ohio USA

Colmar-Berg, Luxembourg

Dalian/Pulandian, China

Test tracks around the world

Ohio, USA

Brasil

Texas, USA

Luxembourg

Wittlich, Germany

Mireval, France

Median: Slalom/Dry Braking

Skid-pad: Wet Braking + Wet Grip Indicator

+ Slalom Aquaplaning

Noise

Wet Circle

& Roll-off

Curved Aquaplaning

High Performance

Wet HandlingSafety Observer

+ Visitor Box

Main Garage

Office

Main Gate

Labeling Garage

Off-Road Chip-chunk

Access Road Entrance

Mireval Proving Grounds

Total length:

8.6 km (5.3 miles)

Straight line:

0.8 km (0.5 miles)

Area:

168 Ha (373 acres)

A location for all year

round tire & vehicle

evaluation on dry & wet

General info Mireval Proving Grounds

• +/- 250 vehicles

• Subjective and objective tests performed all year long

• 10 lifts, 3 for visitors with independent offices

• 272 dry days per year (2016)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0 h

250 h

500 h

0oC

20oC

40oC

Tem

per

atu

res

Temp. Min Temp. Max Sunshine

• 53 associates on site

• Performance drivers

• Measurers

• Helpers

• Mechanics

• Instrumentation

• Information Technology

• Site maintenance

• Engineering & EHS

• Administration

External proving grounds

Nardo, Italy

Idiada, Spain

Papenburg, Germany

Mireval Proving Grounds Missions

• Produce quality road test data to support

new product development

• Objective and instrumented test

• Car, Light and Heavy Truck, Motorcycle

• Support our customers

• Vehicle manufacturers joint tests

• Marketing: magazine tests, launches

• Dunlop Motorsport test sessions

• Continuously improve safety, quality

and efficiency

Mireval Proving Grounds Visitors

• Media

• Dealers & distributors

GOODYEAR/DUNLOP

ASSOCIATES

• Innovation Centers,

Sales & Marketing

• Internal auditors

CUSTOMER

SATISFACTION

• 2016: 94%

• 1.115 visitors

VEHICLE MANUFACTURERS

Tire & vehicle/prototype evaluation

MOTORSPORT TEAMS

DRIVER TRAINING

PARTNERS

MAGAZINES

NEW PRODUCT

LAUNCHES

Eddy GeerdinkDirector Marketing Execution Consumer Tires


Market insights – Car park evolution 2012 - 2022

Source: IHS Automotive – World Park Data December 2017Countries: Europe (including Turkey, excluding Russia/CIS).* Compound Annual Growth Rate from 2012 to 2022.

Stable growth of the car park in Europe

Car park forecast - Europe

250

300

350

400

2012 2017 2022

In Million

+1,7%

+1,4%

Market insights – Light vehicle sales evolution 2012 - 2022

Source: IHS Automotive – Light Vehicle Sales Forecast January 2018Countries: Europe (including Turkey, excluding Russia/CIS).* Compound Annual Growth Rate from 2012 to 2022.

SUV is the fastest growing light vehicle segment in Europe (CAGR +11.4%)

Light vehicle sales forecast – Europe

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

18000000

20000000

FY 2012 FY 2017 FY 2022

Car SUV MPV Van SPORT PUP

CAGR* 2012 - 2022

Car -0.4%

MPV -5.5%

PUP 5,2%

Sport 0%

SUV 11.4%

Van 3.2%

Total growth 2,3%

+4,8%

0.2%-

Note: PUP = pick-up | MPV = Multi-Purpose Vehicle

Market insights – SUV vehicle sales evolution 2012 - 2022

Source: IHS Automotive – Light Vehicle Sales Forecast January 2018Countries: Europe (including Turkey, excluding Russia/CIS).* Compound Annual Growth Rate from 2012 to 2022.

SUV sales showing strong growth in all brand and model tiers

Mid tier segment growing most (CAGR: +12.8%)

SUV new vehicle sales forecast by segment – Europe

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

FY 2012 FY 2017 FY 2022

Entry Mid Premium Luxury

CAGR*

2012 - 2022Vehicle examples

Entry

4.3Skoda Yeti, Renault Captur,

Dacia Duster

Mid

12.8

Fiat 500X, Peugeot 2008,

Nissan Qashqai,

Volkswagen Tiguan

Premium

8.9

Volvo XC60, BMW X1,

Mercedes-Benz GLA , Audi

Q2

Luxury

10.7Bentley Bentayga, Maserati

Levante, Porsche Macan

+16,7%

+5,4%

OEM portfolio evolution

CAGR* 2012 - 2022

X1 X1

X1 X2 X2

X1 X3 X3 X3

X3 X4 X4 X4

X4 X5 X5 X5

X5 X6 X6 X6

X6 1 Series X7 X7

1 Series 2 Series 1 Series 1 Series

2 Series 2 Series AT 2 Series 2 Series

2 Series AT 2 Series GT 2 Series AT 2 Series AT

2 Series GT 3 Series 2 Series GC 2 Series GC

X1 3 Series 3 Series GT 2 Series GT 2 Series GT

X1 X3 3 Series GT 4 Series 3 Series 3 Series

X3 X3 X5 4 Series 4 Series GC 3 Series GT 4 Series

X5 X5 X6 4 Series GC 5 Series 4 Series 4 Series GC

1 Series X3 X6 1 Series 5 Series 5 Series GT 4 Series GC 5 Series

3 Series X5 1 Series 3 Series 5 Series GT 6 Series 5 Series 6 Series GT

X5 5 Series 1 Series 3 Series 5 Series 6 Series 6 Series GC 6 Series GT 7 Series

3 Series 6 Series 3 Series 5 Series 5 Series GT 6 Series GC 6 Series GT 7 Series 8 Series

5 Series 7 Series 5 Series 5 Series GT 6 Series 7 Series 7 Series 8 Series 8 Series GC

7 Series Z3 6 Series 6 Series 6 Series GC i3 i3 8 Series GC i5

Z3 Z4 7 Series 7 Series 7 Series i8 i8 i3 i8

Z8 Z8 Z4 Z4 Z4 Z4 Z4 i8 Z4

2000 2004 2007 2010 2012 2015 2017 2020 2022

SUV/4x4 models becoming more prominent in OEMs product offering

Source: IHS Automotive – Light Vehicle Sales Forecast January 2018Countries: Europe (including Turkey, excluding Russia/CIS).

Increased SUV offering

OEM portfolio evolution

In the past 5 years vehicle manufacturers have

introduced 64 new models in the SUV segment

At the moment 43 new models

scheduled to be launched

Vehicle manufacturers have increased their SUV offering and will be increasing their offering further

2013 2014 2015 2016 2017

20182019 2020 2021 2022 2023

Source: IHS Automotive – Light Vehicle Sales Forecast January 2018Countries: Europe (including Turkey, excluding Russia/CIS).

Market insights – Total tire market 2012 - 2022

Source: Goodyear Estimates. Countries: Europe (incl. Turkey, excluding Russia/CIS).*Compound Annual Growth Rate

Tire market in Europe expected to grow 2.0% (CAGR*) from 2012 to 2022

Tire industry evolution - Europe 2017 Europe tire industry by

seasonality

0

50000000

100000000

150000000

200000000

250000000

300000000

2012 2017 2022

TOTAL

59.7%

33.5%

6.8%

Summer

Winter

All Season

+2,3%+

1,7%

Market insights –Tire market per segment 2012 - 2022


Passenger cars tires account for the bulk of sales in Europe, while SUV/4x4 tire segment grows the fastest

Trend towards higher RIM sizes (>17”)

Tire market evolution by vehicle segment - Europe Tire market evolution by RIM size

2012-2017

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

SUV 4x4 Passenger Car Light Truck

2012

2017

2022

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

2012 2017 2022

21'and above

20'

19'

18'

17'

16'

15'

14' and below

+1.3%*

+9.9%*

+0.9%*

CAGR* from 2012 to 2022.

Market insights – SUV/4x4 tire market: seasonal split 2012 - 2022


Summer SUV/4x4 biggest segment, SUV/4x4 winter biggest growth 2022 vs 2012 (CAGR*: +11.7)

SUV/4x4 tire market split by season evolution

11% 8% 10%

54% 55% 49%

35% 37% 41%

0%

20%

40%

60%

80%

100%

120%

2012 2017 2022

Winter

Summer

All Season

SUV/4x4 owners - demographics

Source: Shopper Research 2017 – IPSOS. Study on 7,000 car owners in UK, Germany, France, Italy, Spain, Poland and Russia.Note: index versus total car owners

SUV owners are more represented in the 25-44 age bracket compared to the total of car owners

Age of car owners

10% 6%

29%31%

26% 30%

28% 28%

7% 5%

61+ y.o.

45-60 y.o.

35-44 y.o.

25-34 y.o.

18-24 y.o.

Total Car Owners SUV

SUV/4x4 owners - demographics

Source: Shopper Research 2014 – IPSOS. Study on 7,000 car owners in UK, Germany, France, Italy, Spain, Poland and Russia.Note: index versus total car owners

SUV/4x4 owners tend to have a higher disposable income than the average car owner

Household annual income index

Total car owners SUV/4x4 owners

UK 100 121

Germany 100 116

France 100 122

Italy 100 117

Spain 100 117

Poland 100 133

Russia 100 111

Importance of safety

Source: Shopper Research 2017 – IPSOS. Study on 7,000 car owners in UK, Germany, France, Italy, Spain, Poland and Russia.

Safety is one of the main concerns for SUV/4x4 owners and a deciding factor for choosing this type of vehicle

Total Car Owners SUV/4X4 Owners

5% 3%9%

5%

24%

20%

38%

39%

25%33%

Totally agree

Somewhat agree

Neither agree, nor disagree

Somewhat disagree

Totally disagree

My car should be

equipped with all

possible safety

features”

“

Importance of space & comfort

Source: Shopper Research 2014 – IPSOS. Study on 7,000 car owners in UK, Germany, France, Italy, Spain, Poland and Russia.

SUV/4x4 owners tend to have larger families, giving priority to space and comfort

Number of children in household,

by vehicle type owner

Total Car

Owners

SUV/4X4

Owners

Main function of the car

49% 46%

27%23%

18%24%

6% 7%

No children 1 Child 2 Children 3 Children and above

78%

70%

51% 49%

62%

78% 77%

56%53%

61%

Total Car Owners SUV

To go

to work

To go on

weekends

To go

on holidays

To go

out in

the evening

To drive children

to school & other

activities

Joachim MeisMarketing Product Manager


What consumers want – A car that…

61

63

64

65

67

68

68

68

69

71

68

65

68

67

71

68

72

70

71

71

70

74

76

75

75

77

78

78

79

Total sample

(1,001 consumers)

Performance & SUV

(256 consumers)

Trust seekers

(412 consumers)

Care seekers

(506 consumers)

81

Source: TNS UK – Consumer Needs Research 2014Note: Statistically all items in the list above are of significant importance

…offers good value for money

…provides good driving comfort

…achieved excellent magazine test results

…allows fuel savings

…is of high quality

…allows for a short braking distance (wet and dry)

…is particularly good on wet roads/has a good wet grip

…offers good mileage

…is particularly good on high speed braking

…provides good dry handling

75

75

77

76

76

74

80

77

79

81

Braking is the number one feature that UHP consumers are looking for in tires, followed by good wet grip and dry handling. Mileage is also important for UHP consumers

Meet our latest SUV tire

• Meeting the needs of SUV/4x4 owners by offering confident braking and handling through an optimized construction for SUVs

• Improved handling to make an SUV drive like a passenger car

What did we focus on?

New product in a growing

Summer SUV UHP segment

Features & Benefits

GOODYEAR Eagle F1 Asymmetric 3 SUV

Feature

Benefit

ActiveBrakingTechnology

Grip Booster Technology

Optimized Construction Technology

Shorter braking distances on dry and wet roads*

Excellent grip for braking and handling

Stable handling at higher speeds

* Compared to the next best tested competitor. Tested by TÜV SÜD Product Service GmbH in October 2017 by order of Goodyear Dunlop. Products tested: Eagle F1 Asymmetric 3 SUV, Bridgestone Dueler H/P Sport; Michelin Latitude Sport 3, Pirellli P Zero Rosso. Tire size: 255/50 R19 107Y; Test car: BMW X5; Test locations: Mireval (F), Papenburg (D), Garching (D); Report No.713117618G accessible under https://www.goodyear.eu/content/dam/gydu/page-assets/TUV-SUD-Tire-Test-2017-Report-No-713117618G-Goodyear-Eagle-F1-Asym-3-SUV.pdf

ActiveBraking Technology

Action

The tire's contact patch with the road is increased when braking



Benefit

Shorter braking distances on dry and wet roads*

Tested by industry expert TÜV SÜD, Goodyear Eagle F1 Asymmetric 3 SUV offers 1.2 meters shorter

braking distance on wet and dry roads*

Tested by:


Grip Booster Technology

Action

Adhesive compound to increase stickiness with the road's surface


Benefit

Excellent grip for braking and handling

SUV Optimized Construction

Action

Delivers a more robust and lightweight tire


Benefit

Stable handling at higher speeds

Features & Benefits


Feature

Benefit

New cords in the various layers of the construction

UHP Cool Cushion Layer

Optimized cavity and pattern

• Improved handling at higher speeds

• Improved cornering stiffness

• Improved tread wear

• Improved handling

• Reduced rolling resistance to enhance fuel efficiency

• Improved tread wear

SUV Optimized Construction

GOODYEAR

Eagle F1 Asymmetric 3

GOODYEAR


GOODYEAR

Eagle F1 Asymmetric SUV

Part of an award-winning family


GOODYEAR


GOODYEAR


Eagle F1 Asymmetric range fitted by leading car manufacturers


GOODYEAR

Eagle F1 Asymmetric SUV

GOODYEAR

Eagle F1 Asymmetric 3 SUV

NEW

Jaguar E Pace

Start of Production: 2017

Alfa Romeo Stelvio


Citroën D7 Crossback


OE fitments for Eagle F1 Asymmetric 3 SUV



Maximum control for high-end SUV’s:

The ultra high performance SUV tire that delivers

shorter braking distances for optimal control.

Shorter braking

distance on both

dry & wet roads*

1Fitted by leading

car manufacturers

2Excellent magazine

test results with

passenger car tires

3


Eddy GeerdinkDirector Marketing Execution Consumer


Workshop overview

Dry handling

Workshop 1

Wet handling

Workshop 2

Slalom + braking

Workshop 3

Wet braking

Workshop 4

Thursday 17 May 2018

Time

07:00-07:45 Breakfast, Check-out

07:45-08:30 Transfer to Goodyear test track Mireval please go into one van with your color group

Safety Briefing in workshops

WORKSHOPS DRY HANDLING WET HANDLING SLALOM / WET HANDLING

DRY BRAKING

08:30-09:25 Workshops

09:25-09:30 Transfer







12:30-13:00 Lunch / Farewell

Group flow


Thank you

#GoodyearEF1A3SUV

All information is available on:i

http://news.goodyear.eu/events/goodyear-eagle-f1-asymmetric-3-suv-event

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