* good clean

marketing

au then ti ci ty

def: The quality or condition of being authentic.

syn: genuineness, trustworthy, good clean

marketing

How authentic is your marketing? How authentic is your marketing? How authentic is your marketing? How authentic is your marketing?

Do you effectively target your current and potential

customers, or do you end up saturating the market

in hopes that it reaches the right people?

At de Novo, we believe that it is better to market to

50 people who care about your product or service,

than 50,000 who don’t.

It’s simple. It’s authentic marketing. And it’s an al-

ternative to the traditional mix of print, radio and

television. It’s hands on, effective marketing.

Your brand is far more than your logo and the col-

ors you use. Your brand is the authentic spirit be-

hind what you do, make or sell.

Authenticity means more than just reaching your

target market. It means understanding your brand

and your core philosophy in order to set your busi-

ness apart from the rest. It means understanding

and valuing the behaviors of your consumers.

Ready to start?

Carlton Goodwin is a great guy—

and a great architect and builder.

But his brand was a little dated,

his website untouched for years

and none of it really reflected his

passion: ecologically responsible

principles, coupled with historic

preservation.

With Carlton and his wife Lisa’s

input, we created a new look for

their company, now called Eco

Builders of Iowa. We secured pub-

lic relations coverage of a behind

the drywall tour event that helped

boost Carlton’s reputation in the

community as a green builder.

Carlton’s a tree-hugger, and we built all his

materials to reflect that, built on the premise

of reduce, Reuse, Rebuild.

And yes, he actually does have a neutral car-

bon footprint. The guy is greener than

Kermit.

Eco Builders continued:

One of the great things about working with

Eco Builders was the synergy between the

owners and de Novo.

The logo was Carlton’s vision, with the

graphic support and expertise of Chris Moore,

one of our favorite designers. Working to-

gether, we found the right image (the tree)

and a font that resembles architect’s writing.

Carlton is both an architect and a builder.

The brand we’ve built together truly reflects

his business and his style.

.

The Cedar Rapids Chamber of Commerce

was between leadership. de Novo stepped

in to provide marketing guidance and

support. In a few short months, positive

Chamber coverage skyrocketed, a media

and marketing plan for a buy local (Buy

In) campaign was created and launched,

multiple

ads were

designed

and placed

and their 2

color

newsletter

got a pol-

ished and

refined

makeover,

from cover

to content.

The flood had barely crested before de

Novo went to work, creating the Re-

build Downtown logo for the Cedar Rap-

ids Downtown District, and launching a

website that would become one of the

most important information pieces

available to downtown businesses af-

fected by the flood. Thousands of Down-

town enthusiasts sported the t-shirts,

banners adorn the avenues and Down-

town is on its way to recovery and re-

newal.

We just love these guys.

Pat and Tom, owners of Sage

Companies, Benchmark con-

struction, Foamworks of Iowa

and distributor of Biobased

foam insulation, needed a

company image and presence.

Using email marketing, web-

site SEO and highly targeted

marketing, Sage has become a

recognized company and Tom

and Pat keep awfully darned

busy.

Management Resource Group needed to

create a professional look around their

new product: Connect2Community.

Working with their company to establish

the look, feel and even the name of the

program, de Novo created presentations

that MRG used to generate interest

among HR Professionals, 3 video clips il-

lustrating the need of the program were

created and distributed virally and used

in meetings.

Authenticity is the name of the game at

de Novo. We couldn’t have been more

proud to work with a company that saw a

community need and were so able to fill

it. The clips weren’t scripted—they didn’t

need to be. The subject’s stories say it all.

De Novo continues to provide support for

MRG, developing ads and communica-

tions that tell their success stories—the

best advertising money can’t buy.

At de Novo, we’re always suckers

for a cause, but this one hit home.

As displaced business flood victims,

we know the importance of getting

this community back on its feet.

Working on the Vote Yes campaign

gave us that sense of a community

pulling together in recovery.

de Novo provided the digital presence of

the campaign, launching a website in

less than 36 hours, establishing social

media presence, and designing a com-

pelling logo.

We also provided the print design and

copy. The local option tax vote suc-

ceeded with 57% of the vote. It wall ac-

complished in a little over 30 days.