gold mobile overview

Gold Mobile Overview

Mobile Marketing & Loyalty

© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com.

About Gold Mobile

Gold Mobile is a mobile marketing and loyalty firm that enables enterprises to deploy and manage mobile marketing programs and strategies:

• Proven ROI and use cases with Fortune 1000 clients

• Focus on marketing, CRM & Loyalty solutions that drive consumer engagement

• Deep experience in behavioral methodologies and consumer response

• Proprietary mobile technology platform with enterprise tools & applications

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Source: Nielsen Mobile - December 2008

• 89% of the US population has a mobile phone(277 million Users)

• Mobile phones outnumber the internet 3:1 growing to 4:1 by 2011

• 80% of people believe they would receive a quicker response from text than email…94% of mobile messages are read

• Mobile ad spending projected at $1.5 B by 2013

• 50% of consumers have used mobile phones in the purchase process (directions, locations, research coupons)

• Moms rated their cell phone as their single most important tech gadget over the internet and digital cameras

• U.S. mobile subscribers between the ages of 35 and 44 use text more than phone calls

Why Mobile?

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What is Mobile?

Text (SMS, MMS)

WAP (Mobile Web)

Downloadable Apps

Images

Voice/IVR

Email

2D/QR Codes

Video

Device Agnostic Approach to Mobile: Gold Mobile supports all mobile communication forms with the ability to detect devices and deliver an optimal experience on all phones

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The Right Mobile Tools

Application Overview Business ROI

GoMo Campaign• Broadcast messages, alerts, promos, coupons, education & training

• Engage targeted customers, to drive traffic and sales while building mobile opt-in communities

GoMo Chat• One to one engagement, operations, call center, help desk

• Improve customer service delivery in call centers and help desk environments with mobile

GoMo Promo• Intelligent couponing, viral, unique codes, event or time driven

• Increase coupon redemption rate, strategically drive purchases, and traffic

• Grow spending and repeat customer visits

GoMo Directory• Sponsor listings, maps, ads, directions schedules, & local guides

• Mobilize content and product offerings and enable advertising and sponsorship

• Deploy mobile web and downloadable app solutions to engage consumers

GoMo Wallet• Loyalty, rewards, transactions and m-commerce

• Drive new & increased revenue and brand loyalty within your existing business model

GoMo Survey• Surveys, consumer response, feedback, new product information

• Increase audience responses with real-time surveys driven by an easy to use & administer content management system

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Proven Enterprise Mobile Toolkit: Gold Mobile has a broad set of mobile tools to create engagement and solve complex communications problems


GoMo Campaign

GoMo Campaign is a powerful web-based dashboard that allows easy deployment of text message, email and voice (audio) marketing campaigns, consumer registration (opt-in) and subscriber database management

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Ford integrated GoMo Campaign with their TV, print and radio advertising to drive consumers into their dealerships:

• 18% cross make (Honda and Toyota owners subscribing to a Ford offer)

• 42% redemption • 70% registration • 38% up-sell

Customer Use Case

“The results were well above my expectations in terms of the number and pace of customer response, dealership satisfaction with the program, the large amount of non-

Ford vehicles redeeming certificates and the amount of up-sell”-Eric Kwiatkowski, Account Manager, Cincinnati Ford Dealer Ad Fund


GoMo Chat is a web-based application that allows call center representatives to hold multiple simultaneous (one-to-one) 2-way text chat conversations with customers. It is designed to help call centers reduce high call volume stress while improving the customer experience with the ability to send information directly to consumers

GoMo Chat

Customer Use Case

Barnes Jewish Community Hospital is deploying GoMo Chat to:• Deliver information directly to customers including directions, referrals,

and appointment reminders• Improve the overall customer service experience by reducing wait times• Reduce call volume and call duration with mobile chat functionality• Capture consumer information to create opportunities for outbound

marketing and consumer engagement

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GoMo Promo is a promotion & merchandising tool that uses 2D Mobile Barcodes,

SMS, and Mobile Web to easily generate highly targeted and customizable mobile

consumer incentives; it has an easy to use web-based command center, allowing

administrators to easily create, implement and manage mobile promotions and

consumer engagement across all locations, departments, and brands

GoMo Promo

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Compass provides food in more than 40,000 locations around the world. They are using GoMo Promo to create engagement the point of sale delivering marketing, content, nutritional information and coupons

Customer Use Case

“Our mobile program has not only significantly increased customer satisfaction; it has also increased

traffic to the dining centers.”

Lisa McEuen, Compass Senior VP of Strategic Marketing


GoMo Directory

GoMo Directory is a content management system (CMS) that allows for the speedy deployment and administration of multi-tiered mobile websites. Advanced usage reporting and an intelligent directory tree make this CMS highly flexible and customizable to allow brands and retailers to create consumer engagement via the mobile web as well as downloadable apps. Product features include dynamic mapping and reporting

HMS Host provides food service in 90 airports across the U.S. Using GoMo Promo to create engagement and increase service for airport travelers:

• Directions and maps• Mobile coupons and location

based offers• Product and location

descriptions and menus• Integration with POS and

other databases

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Customer Use Case


GoMo Directory can also be used to create customized Enterprise App Solutions that combine downloadable apps, mobile web and text to maximize engagement while using the advanced features of smart phones

• Deploy an App & WAP strategy that promotes broad market coverage• Consistent, single content management system for WAP & Apps• Simultaneously update all formats• Unified, connected enterprise solution for mobile

Connected Enterprise App Solution

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Canteen, a vending machine firm with more than 120,000 machines is deploying a mobile solution to deliver nutritional information:• Required by law to provide

nutritional content by 2012• Saved hundreds of thousands

dollars by using mobile• Created a new tool to engage

customers at the point of sale• Incorporated iPhone app,

Blackberry app, mobile web, text and 2D Barcode in a single solution

Customer Use Case

© 2010 Gold Group Enterprises, LLC. All rights reserved. Visit www.gold-mobile.com. 11

Mobile Loyalty Wallet

Mobile Wallet Mobile Wallet

Welcome to Mobile Wallet! Your enrollment reward is $25. Earn 5% on every purchase at Rutgers Stadium!

Message Received

Account Set Up Shared Users

GoMo Wallet is a next generation loyalty solution that combines Gold Mobile’s robust CRM and loyalty platform with Telcordia’s industry-leading real-time service delivery & charging suite -- ensuring fast and secure transactions on mobile phones. GoMo is a highly scalable solution, built to service the enterprise, with an infrastructure used worldwide to process millions of transactions

Customer Use Case Rutgers University is deploying the Mobile Wallet to:• Facilitate ticket,

concessions and merchandise purchasing and micro donations on mobile devices

• Create engagement and deliver offers at sporting events

• Build a loyalty program where members receive points and status to promote higher loyalty


GoMo Survey is a robust mobile survey platform for rapidly creating, deploying,

custom created mobile surveys. Driven by an easy to use web-based CMS (content

management system), Gomo Survey can be used to create on-demand surveys that can

be deployed either in real time or pre-scheduled up to 365 days in advance. GoMo

Survey includes reporting and advanced analytics

GoMo Survey

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Customer Use Case


Custom Solutions & Integration

Publix is deploying a mobile engagement

solution to drive interaction with retail

pharmacy customers for added

convenience, improved compliance,

increased persistency and enhanced

brand loyalty and intimacy. Program

includes:

• Prescription refill Reminders

• Consumer preference database

• Sponsorship and marketing

Gold Mobile also works with clients to deploy Custom Solutions or to integrate our products into a client’s business environment and systems. We have integrated our mobile platform into CRM databases, Pricing systems, POS systems and inventory management programs. The Gold mobile solution is SaaS and has a user friendly API to facilitate integration

Customer Use Case

http://www.veer.com/products/PDP0946788_Mid-adult-man-talking-to


Consumer Engagement Technology

Engagement Delivery Technology

• Scalable Enterprise Infrastructure:LDAP-based architecture allows advanced account visibility and application monitoring capabilities for local, regional and nation-wide program deployment

• Multiple Mobile Delivery Formats:text, video, email, MMS, WAP, voice

• Real-Time Transcoding System:automatically ensures optimal presentation of pages, images and videos on over 5,000 phones across all major carriers worldwide

• Platform API: extends client enterprise

applications to mobile devices. Session-based message processor provides “on-the-fly” responses to engage mobile consumers. Applications include POS, inventory, ordering, scheduling and others

• Strong Infrastructure Partners:Partners include Inmar, the leading coupon reconciliation platform and Telcordia, global provider of carrier-grade transaction engines

• Real-Time Personalized Content Delivery: decipher message content

on-the-fly, allowing applications to instantly send the most relevant lifestyle and/or business content to each individual

• Dynamic Mobile Routing:expression-matching technology that “reads” the message and routes to the appropriate processing system or call center

• Contextual Audience Segmentation: sophisticated Group

Logic with Category Management, enabling our enterprise customers to send contextually relevant personalized messages by group/category

• Session Management: enables

two-way interactive dialogue without the use of keywords

Unique Engagement Technology


Advanced Reporting & Analytics

The Gold Mobile platform includes a suite of standard and customizable reports and analytics to measure campaign efficacy

Reports include:• Database segmentation• Heat Maps• WAPsite Traffic Reports• Opt-ins• Coupon Redemption• Message Delivery

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Contact

Gold MobileTim George

120 Wood Avenue South, Suite 401Iselin, NJ 08830

732-632-8801 ext. [email protected]

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