going social in 2013
DESCRIPTION
Kelli Brown's social media marketing presentation for the Florence Melton Adult Mini-School International Directors Conference at Ein Gedi, Israel, in Jan. 2013. This presentation covers new tools and changes to the social networks since January 2011 in brief and includes Facebook, Google +, Pinterest and Instagram, as well as applications for Jewish and non-profit educators in the United States.TRANSCRIPT
Going Social in 2013Florence Melton Adult Mini-
SchoolInternational Directors
ConferenceKelli Brown | Jan. 2013
What we do:• Social Media• Search Engine
Optimization
(SEO)• WordPress
websites• Facebook Tabs,
Apps and Pages• Consulting• Strategy• Implementation• Maintenance• Analytics
Find us online at pixelpointpress.com
A lot has changed in two years
Catching Up
• Facebook has more than a billion users
• Twitter continues to grow … more slowly
• Pinterest arrived and grew explosively
• Google + was created to rival FB … sort of
• Instagram made us all photographers
Facebook’s Facelifts
• Pages moved to the timeline format• Less emphasis on older content• Less emphasis on applications• Photo sizing makes a difference• Promoted posts help reach friends of
fans• EdgeRank limits who sees posts
Facebook Pages on Timeline
EdgeRank: How to Win on FB
• Focus on interaction, not fan numbers
How to Win on FB
• Post at least twice a week• Entice fans to join the page with care• Keep all promotions/campaigns relevant• Petitions are a perfect fit
• Go graphic – pics, videos, illustrations• Ask people to share your best content• Consider limited advertising
Pinterest: Opportunity Knocks
Why Pinterest?
Pinterest• Allows you to “pin” any page to a
board• All pins shared publicly in main feed• Popularity largely based on
photography• Great source of mobile traffic
http://pinterest.com/jewishtreats
Do you need Google +?
• For basic brand management, yes
• For the boost in organic SEO, yes
• For actual engagement – not today
• Eventually, you will need it• Automate when possible• We recommend using HootSuite
Instagram: Get Snap Happy
Why use Instagram?
• Easiest method to upload photos quickly• Send directly from your phone
• Syncs with other networks:• Facebook, Twitter, Flickr, Email
• Makes images easier to share• Filters, blur “improve” photo quality
Build a Home for Your Photos
And the best part about it…• It’s impossible to take a bad photo
with it
Questions?
