london olympics 2012 going social
Post on 17-Oct-2014
24.461 views
DESCRIPTION
Whatever happens at the London Olympics 2012, these games will be social media central for a few weeks. How successful this collusion (Olympics + Social Media) will be is a million dollar question but considering the interest for London 2012 on Social Media; it seems IOC has played a master card.TRANSCRIPT
![Page 1: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/1.jpg)
LONDON OLYMPIC 2012
SOCIAL GAMES
CARNIVAL ON SOCIAL MEDIA
![Page 2: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/2.jpg)
Beijing 2008 was Memorable
![Page 3: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/3.jpg)
Countdown has begun
![Page 4: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/4.jpg)
IT’S ALL ABOUT…
Emotions
Passion
Focus
Efforts
Commitment
![Page 5: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/5.jpg)
But this time something new and extraordinary is happening
What’s that???
www.simplify360.com
![Page 6: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/6.jpg)
Facebook the biggest channel to get connected
with viewers
![Page 7: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/7.jpg)
To create opinion leaders and educate viewers
![Page 8: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/8.jpg)
Exploring all social media channels
![Page 9: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/9.jpg)
Facebook engagement success
100 days still to go
![Page 10: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/10.jpg)
Twitter engagement success
100 days still to go
![Page 11: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/11.jpg)
Creating a platform for viewers to get connected
with their favorite athlete
![Page 12: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/12.jpg)
Success of the new platform
100 days still to go
![Page 13: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/13.jpg)
Ensuring interest of followers and attracting
new member
![Page 14: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/14.jpg)
Engagement Model
![Page 15: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/15.jpg)
Model to get user engage and visit on daily basis.
![Page 16: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/16.jpg)
LEARN
![Page 17: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/17.jpg)
CONNECT
LEARN
EDUCATE
![Page 18: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/18.jpg)
CONNECT
LEARN
EDUCATE ENGAGE
![Page 19: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/19.jpg)
CONNECT
LEARN
EDUCATE ENGAGE
REWARD
![Page 20: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/20.jpg)
CONNECT
LEARN
EDUCATE ENGAGE
REWARD
PROMOTE
![Page 21: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/21.jpg)
WELCOME TO LONDON 2012 ON SOCIAL MEDIA
Already reached billions of people &
100 days still to go
www.simplify360.com
![Page 22: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/22.jpg)
The game has changed & so is the media
![Page 23: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/23.jpg)
![Page 24: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/24.jpg)
1 in five couples meet online
![Page 25: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/25.jpg)
1 in five couples meet online
Adults spend 15 hrs a week on internet
User spend More than 55 minutes a day on Facebook
![Page 26: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/26.jpg)
1 in five couples meet online
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
User spend More than 55 minutes a day on Facebook
700,000 local business active pages on Facebook
![Page 27: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/27.jpg)
1 in five couples meet online
A new members join Linkedin every second
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
User spend More than 55 minutes a day on Facebook
83% companies uses Facebook
700,000 local business active pages on Facebook
![Page 28: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/28.jpg)
1 in five couples meet online
A new members join Linkedin every secondSocial gamers will buy $6 billion of virtual goods by
2013 93% of marketers use Social Media but how well that’s a big question
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
Avg 50 Millions tweet per day
User spend More than 55 minutes a day on Facebook
83% companies uses Facebook
700,000 local business active pages on Facebook
![Page 29: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/29.jpg)
• Users on Facebook800+ Mn• Pieces of content per month30 Bn• Minutes of log-in time per month700 Bn• Avg friends per user130• Users between 18 to 34 yrs62%• Users of Facebook are female50%• Registered tweets per day55 Mn
Best promotion channel
Buzz Creation
Athletes getting connected to viewers in real time
Sponsors making billions of $ out of it
London Olympic 2012 going viral on
Social Media
![Page 30: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/30.jpg)
Million dollar questionHow they are doing it?????
www.simplify360.com
![Page 31: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/31.jpg)
OFFICIAL WEBSITE
![Page 32: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/32.jpg)
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
![Page 33: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/33.jpg)
FACEBOOK PAGE
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
![Page 34: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/34.jpg)
FACEBOOK PAGE TWITTER ACCOUNT
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
![Page 35: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/35.jpg)
FACEBOOK PAGE TWITTER ACCOUNT
YOUTUBE CHANNEL
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
![Page 36: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/36.jpg)
FACEBOOK PAGE TWITTER ACCOUNT
YOUTUBE CHANNEL THE ATHELETE HUB
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
![Page 37: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/37.jpg)
Billion dollar questionHow they are getting benefits
out of it?
www.simplify360.com
![Page 38: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/38.jpg)
Everything via Internet &
Social Media
![Page 39: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/39.jpg)
What’s make it different and successful??
www.simplify360.com
![Page 40: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/40.jpg)
Humongous fan followings
![Page 41: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/41.jpg)
Humongous fan followings
Viewers can keep track of everything
![Page 42: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/42.jpg)
Humongous fan followings
Viewers can keep track of everything
Opportunities for sponsors & organizers
![Page 43: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/43.jpg)
Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors & organizers
![Page 44: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/44.jpg)
Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors & organizers
Reach of the games enhanced
![Page 45: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/45.jpg)
Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors & organizers
Reach of the games enhancedEven before starting of game,
its a hit
![Page 46: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/46.jpg)
Source 1993-1996 1997-2000 2001-2004 2005-2008Broadcast Rights 1.251 1.845 2.232 2.570Global Sponsorship
0.279 0.579 0.663 0.866
Domestic Sponsorship
0.534 0.655 0.796 1.555
Ticketing 0.451 0.625 0.411 0.274Licensing 0.115 0.066 0.087 0.185TOTAL 2.630 3.770 4.189 5.450
Olympic Revenue, 1993-2008 (in $ billions)
Some of the Sponsors of Beijing 2008
In 2008 Revenue Increased by 107% compared to 1993
What could be probable no of sponsors and revenue increase in 2012?Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications)
![Page 47: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/47.jpg)
Number of Sponsors are
already doubled
Fan Following higher than any other Olympics
games
First time athletes getting
connected to viewers
First time LO2012 Home
Rentals is a meeting place for visitors to the Olympics.
2012 Revenue may get double from previous
year.London News
![Page 48: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/48.jpg)
So get readyThe biggest sports carnival has
arrived on your Social Media Account
www.simplify360.com
![Page 49: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/49.jpg)
In the book of Olympics
Social Media uses may get
THE GOLDEN PAGE
![Page 50: London olympics 2012 going social](https://reader035.vdocuments.mx/reader035/viewer/2022070300/5441a6abafaf9f52208b4794/html5/thumbnails/50.jpg)
THANK YOUhttp://simplify360.com/
Facebook: https://www.facebook.com/simplify360 Tweet Us: @simplify360
Note: Images used in the slide is taken from website screen shots and photos available on the internet and doesn’t belong to SImplify360.