Download - Going Social in 2013
Going Social in 2013Florence Melton Adult Mini-
SchoolInternational Directors
ConferenceKelli Brown | Jan. 2013
What we do:• Social Media• Search Engine
Optimization
(SEO)• WordPress
websites• Facebook Tabs,
Apps and Pages• Consulting• Strategy• Implementation• Maintenance• Analytics
Find us online at pixelpointpress.com
A lot has changed in two years
Catching Up
• Facebook has more than a billion users
• Twitter continues to grow … more slowly
• Pinterest arrived and grew explosively
• Google + was created to rival FB … sort of
• Instagram made us all photographers
Facebook’s Facelifts
• Pages moved to the timeline format• Less emphasis on older content• Less emphasis on applications• Photo sizing makes a difference• Promoted posts help reach friends of
fans• EdgeRank limits who sees posts
Facebook Pages on Timeline
EdgeRank: How to Win on FB
• Focus on interaction, not fan numbers
How to Win on FB
• Post at least twice a week• Entice fans to join the page with care• Keep all promotions/campaigns relevant• Petitions are a perfect fit
• Go graphic – pics, videos, illustrations• Ask people to share your best content• Consider limited advertising
Pinterest: Opportunity Knocks
Why Pinterest?
Pinterest• Allows you to “pin” any page to a
board• All pins shared publicly in main feed• Popularity largely based on
photography• Great source of mobile traffic
http://pinterest.com/jewishtreats
Do you need Google +?
• For basic brand management, yes
• For the boost in organic SEO, yes
• For actual engagement – not today
• Eventually, you will need it• Automate when possible• We recommend using HootSuite
Instagram: Get Snap Happy
Why use Instagram?
• Easiest method to upload photos quickly• Send directly from your phone
• Syncs with other networks:• Facebook, Twitter, Flickr, Email
• Makes images easier to share• Filters, blur “improve” photo quality
Build a Home for Your Photos
And the best part about it…• It’s impossible to take a bad photo
with it
Questions?
