go visual! (ncvo annual conference 2012)

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Go Visual! - Communicating data Matt Haworth Reason Digital We are Reason Digital www.reasondigital.com Ed Cox Reason Digital

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More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591 will help you innovate in your work.Matt Haworth and Ed Cox, Reason DigitalVisualisation is a highly effective tool that allows you to convey a lot of dense information over a much shorter period of time. Learn how you can grab your target audience’s attention in an instant and how to break down complex ideas into manageable, highimpact chunks.In this workshop you will learn how to use print and digital mediums to communicate your organisation’s impact in marketing materials, annual reports and funding bids in new and exciting ways. Regardless of your familiarity with the concept, visualisation is a powerful tool you can add to your storytelling and impact measurement toolbox.

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Page 1: Go Visual! (NCVO Annual Conference 2012)

Go Visual! - Communicating dataMatt HaworthReason Digital

We areReason Digital www.reasondigital.com

Ed CoxReason Digital

Page 2: Go Visual! (NCVO Annual Conference 2012)

We areReason Digital www.reasondigital.com

John Snow - Cholera map (1854)

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Florence Nightingale - Coxcomb diagram (1858)

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Charles Minard - Cattle Consumed in Paris (1858)

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Charles Minard - Napoleon’s Russian Invasion (1861)

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Why data matters

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We areReason Digital www.reasondigital.com

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Charities are in the business of data

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http://vimeo.com/32681348

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How charities are using data

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www.gatesfoundation.org/infographics

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www.gatesfoundation.org/infographics

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www.waterworks.me

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Greenpeace - How’s my fishing? (2011)

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Some tools to explore

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www.google.com/fusiontables

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code.google.com/p/google-refine/

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www.gapminder.org

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www.visual.ly

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A plan for perfect infographics

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Plan

1. Have a point, and a purpose

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Plan

5. Gather data & statistics

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Plan

6. Choose & order your facts

7. Work this into a cohesive narrative

8. Edit this down, refine it, make it flow

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Produce

9. Apply visual methods to your facts

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Produce

9. Apply visual methods to your facts

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Produce

9. Apply visual methods to your facts

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Produce

10. Apply an interesting visual style

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Produce

10. Apply an interesting visual style

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Produce

11. Choose the right medium

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Produce

11. Choose the right medium

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Produce

11. Choose the right medium

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Promote

12. Jump start the sharing process

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www.reasondigital.comwww.pinterest.com

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Recap

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We areReason Digital www.reasondigital.com