1. Case studies to steal from
Gordon MacIntyre-Kemp

2. Case studies to steal from
Dogs Trust Do everything right on a low budget
McKay Flooring If you listen they will buy
Ford How to humanise a global giant
Pazazz Push a boundary or two

3. Dogs Trust - Frugal
Laurier Nicas - Digital Marketing Officer
Started to use social media in 2006 one person now three
Strategy is just to be open, honest and have a conversation
Goal brand presence champion responsible dog ownership
Only takes a few minutes out of every hour
Success Re-homing videos 30 additional dogs - Leeds Akita 18 months V 3 weeks
Top tip Gave all the centre managers flip cameras
ORM Deal with online complaints as if its a phone call you cant just delete the complaint.

4. Dogs Trust - YouTube

5. Dogs Trust Facebook

6. Dogs Trust - Twitter

7. McKay Flooring Listen
Richard McKay
4m turnover wooden flooring company
Connect to a large audience and listen to what they want then sell them what they want
Focus on blogging and Twitter moving into video
Results innovative ideas such as reclaimed flooring, whisky barrel flooring, environmental products
Busiest period in 40 year history pricing 10 times more work in rest of UK than ever before
Significant uplift in enquiries for all sites
Tip Integration of PPC, SEO, niche sites, social media and innovation

8. McKay Twitter

9. The Blog that went Viral

10. Ford - Humanise
Scott Monty digital and multimedia manager
Strategy connect employees to customers and customers to one another
Have to be genuine- social media helps you share your personality
Tip Find fans and engage them, what's their Ford story?
Genuine sharing, conversation, feedback people can see you are the sort of company they can trust
Big Idea Co-Create the Ford Motor Company of the future

11. Would you buy this car?

12. Why make your Website Social?

13. Ideas

14. Crowd Source your Marketing

15. Pazazz Push Those Boundaries
http://www.youtube.com/user/PazazzPrinting#p/u/1/VpAuDrs5ocg

16. Pazazz Push Those Boundaries
Neil Mardinger VP Sales
Idea came from Warren the CEO
Low cost only a few $ - done in-house
Goal show people that Pazazz are atypical and put them on the map
Results Speaking engagements, brand recognition jump, influence on board of packaging association
Helps generate leads and close down deals
Tip its not just social media its social capital
The future - more integrated campaigns across Twitter, Facebook etc and experimenting with QR codes
Summary passionate, likeable, professional

17. Go-Social TV
http://www.tendermatch.co.uk/