social media bootcamp 2013 - session 3

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Adriana Diaz & Marissa Wasseluk Community Media Workshop adriana@ newstips.org -- [email protected] Follow on Twitter @npcommunicator http://www.communitymediaworkshop.org social media bootcamp session 3 – engagement & measurement

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Engagement & Measurement on social media platforms

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Page 1: Social Media Bootcamp 2013 - Session 3

Adriana Diaz & Marissa WasselukCommunity Media [email protected] -- [email protected] Follow on Twitter @npcommunicatorhttp://www.communitymediaworkshop.org

social media bootcampsession 3 – engagement & measurement

Page 2: Social Media Bootcamp 2013 - Session 3

*OH SNAP!*

A QUIZ!!!

Page 3: Social Media Bootcamp 2013 - Session 3

social media plan review

Page 4: Social Media Bootcamp 2013 - Session 3

Social Media Planning• audience: what are they ready for? where are they?

what level of engagement are they at?• objectives: what do you want to do to achieve your

goals? what will be accomplished?• strategies: what is your approach? what is the

process?• technology, tools & tactics: what are the best tools

to help you get there?• outcomes & analysis: what will be measured? what

are the indicators of change or success?

Page 5: Social Media Bootcamp 2013 - Session 3
Page 6: Social Media Bootcamp 2013 - Session 3

MYTH

•If you build it (website, blog, facebook page), they will come…

People will not visit you online unless you first have a strategy to invite them there.

Page 7: Social Media Bootcamp 2013 - Session 3

DEFINE YOUR GOALS

FOUR BASIC GOALS OF COMMUNICATION:

– Inform– Educate– Persuade– Entertain

Page 8: Social Media Bootcamp 2013 - Session 3

GOALS

You should be able to quantify or qualify real measurable results

Your goals should always support your organization’s mission

Acquire the appropriate tools to measure your success

Page 9: Social Media Bootcamp 2013 - Session 3

UNDERSTAND YOUR AUDIENCE

•What do you like about your friends?•Give the people what they want.•Where is your audience?

Page 10: Social Media Bootcamp 2013 - Session 3

HAVE A PLAN

•“Think Strategically, Act Tactically…”• Consider the tools you need so you don’t exhaust your resources

Page 11: Social Media Bootcamp 2013 - Session 3
Page 12: Social Media Bootcamp 2013 - Session 3

Measuring your engagement: Facebook

Page 13: Social Media Bootcamp 2013 - Session 3

Measuring your engagement: Facebook

Page 14: Social Media Bootcamp 2013 - Session 3

Other Tools for management and measuring analytics

• Klout• SproutSocial• Hootsuite

Page 15: Social Media Bootcamp 2013 - Session 3

DashboardsManage social accounts

Streamline your communications

Page 16: Social Media Bootcamp 2013 - Session 3

What you should be doing on Dashboards

Page 17: Social Media Bootcamp 2013 - Session 3

1. Import Facebook profile and pages, Twitter, Linkedin and other social profiles

2. Launch statuses across platforms

3. Search and save streams4. Coordinate with other staff

5. Manage your time6. Add other admins

Page 18: Social Media Bootcamp 2013 - Session 3

:: break ::

Page 19: Social Media Bootcamp 2013 - Session 3

Hello, Hootsuite.www.hootsuite.com

Page 20: Social Media Bootcamp 2013 - Session 3

MYTH

Social Media is FREE!Although most online social media tools are FREE of cost, BUT to be successful you need to invest your time to be successful.

Page 21: Social Media Bootcamp 2013 - Session 3

BRINGING IT ALL TOGETHER

Think Strategically—Have a planUnderstand tactics to manage your time and make the most from your online communicating

Define what needs to be done first, then choose your tools

Identify how you’ve made an impact by using metrics

Page 22: Social Media Bootcamp 2013 - Session 3

BRINGING IT ALL TOGETHER

It’s time to reflect.

Page 23: Social Media Bootcamp 2013 - Session 3

Q + Adiscussion