global trends in anti-agers
DESCRIPTION
Global anti-agers were worth US$25 billion with a value sales growth of 4% in 2013. In this presentation, we can see the performance of premium and mass anti-agers at both a global and Asia Pacific context. Looking at global anti-agers trends, some focus areas of this presentation are the adoption of anti-agers among younger consumers; the development of anti-aging elements beyond skin care products to other sectors such as hair care; and rising presence of anti-agers for men.TRANSCRIPT
GLOBAL TRENDS IN ANTI-AGERS
IN-COSMETICS ASIA 2014
PEI YING LOH – RESEARCH ANALYST
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About Euromonitor International
GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE: OPPORTUNITIES FOR FUTURE
• Strategic research for over 20 industries • Extensive network of analysts in 80 countries • Global presence, local coverage
Chicago Serving North America
London Headquarters
Serving Western Europe
Vilnius Serving Eastern
Europe and Scandinavia
Santiago Serving Latin
America
Cape Town Serving South
Africa
Dubai Serving Middle East and
North Africa
Bangalore Serving India Singapore
Serving Asia bar China, India, Japan, Australasia
Shanghai Serving China
Tokyo Serving Japan
Sydney Serving Australia, New
Zealand and the Pacific region
Sao Paolo Serving Latin
America
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3 GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE: OPPORTUNITIES FOR FUTURE
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Euromonitor International’s Beauty and Personal Care Coverage
INTRODUCTION
Baby Care
Bath & Shower
Deodorants
Hair Care
Colour Cosmetics
Men’s Grooming
Oral Care
Fragrances
Skin Care
Depilatories
Sun Care
Sets/Kits
WHAT ARE ANTI-AGERS?
GLOBAL OVERVIEW
KEY TRENDS
FOCUS ON ASIA PACIFIC
OUTLOOK AND CONCLUSION
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6 WHAT ARE ANTI-AGERS?
What leads to ageing?
AGEING
Pollution Ultra-Violet Rays
Stress Lack of Sleep
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7 WHAT ARE ANTI-AGERS?
What are anti-agers?
“Lift” skin
Firm skin
Renew skin
Restore skin
Regenerate skin
prevent or reduce age
spots
improve uneven
skin tone
de-stress skin
Source Euromonitor International
WHAT ARE ANTI-AGERS?
GLOBAL OVERVIEW
KEY TRENDS
FOCUS ON ASIA PACIFIC
OUTLOOK AND CONCLUSION
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9 GLOBAL OVERVIEW
Source Euromonitor International
US$25 value sales generated from Anti-Agers globally, with a value growth of 5% in 2013
billion
represented by Global Anti-agers in Global Skin Care sales 2013
23%
Total Skin Care value sales in Global 2013
Global Skin Care value sales excluding Anti-agers
Global Premium Anti-agers
Global Mass Anti-agers
Premium: 43.5%
Mass: 56.5%
Anti-agers
WHAT ARE ANTI-AGERS?
GLOBAL OVERVIEW
KEY TRENDS
FOCUS ON ASIA PACIFIC
OUTLOOK AND CONCLUSION
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Several key factors drive consumers’ decisions
KEY TRENDS
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12 KEY TRENDS
The rise of men’s
anti-agers
Adoption among younger
consumers
Extending beyond skin
care products
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Why are younger consumers using anti-agers?
KEY TRENDS
Manufacturer-
driven
Awareness
“Self-learning” trend
Rising affluence
Source Euromonitor International
2008 2009 2010 2011 2012 2013
World population aged 25-29: January 1st (million)
523.9 532.8 542.1 552.9 562.8 572.8
Growth 1.7% 1.7% 2.0% 1.8% 1.8%
Consumers
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Anti-agers extend further beyond skin care products
KEY TRENDS
Color Cosmetics
Hair Care Bath and Shower
Caviar Anti-Aging Replenishing Moisture
Shampoo
Lancôme Teint Visionnaire
Source: Analyst’s own photos
Dettol Radiance Body Wash
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Global men’s skin care achieves strong value growth
KEY TRENDS
0
0.5
1
1.5
2
2.5
3
3.5
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Global Men's Skin Care 2003-2013
US$3.3 billion
global value sales, up by more than 4 times from 2003 to 2013
US
$ b
illio
n
Source Euromonitor International
64% global men’s skin care value sales represented by Asia Pacific
China, South Korea, Japan Led sales for men’s skin care
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Facial Cleansers
Facial moisturising lotions
Body moisturising lotions
Sun protecting lotions
Body scrubs
Facial scrubs
Anti-ageing creams
Blemish/acne treatment
Facial toners
Whitening/lightening creams
Face masks
Eye creams
Self-tanning products
Facial/body hair bleaching
0% 5% 10% 15% 20% 25% 30% 35% 40%
Emerging markets Developed markets
Euromonitor’s consumer survey: Men’s grooming habits
KEY TRENDS
Source Euromonitor International Personal Appearance Survey 2014
Skin Care Product Usage among Men
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Men’s anti-ageing products prominent across multiple sectors
KEY TRENDS
Biotherm Homme Force Supreme Total Anti-aging eye care
Nivea for Men Anti-aging Facial Foam Age
Repair
Clinique for Men Anti-age eye cream
Source: Analyst’s own photos
Claims to restore skin density, accelerate
epidermal cell renewal, and reduce visible
wrinkles.
Cleanses skin deeply to remove dirt and oil, helps
reduce fine lines, and support skin’s natural
repair.
Oil-free treatment for eye area, which hydrates,
improve the appearance of fine lines, reduce dark circles and puffiness.
WHAT ARE ANTI-AGERS?
GLOBAL OVERVIEW
KEY TRENDS
FOCUS ON ASIA PACIFIC
OUTLOOK AND CONCLUSION
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Asia Pacific Skin Care value sales excluding Anti-agers
Asia Pacific Anti-agers value sales
Total Skin Care value sales in Asia Pacific 2013
Anti-agers 20.6%
FOCUS ON ASIA PACIFIC
US$11
76% value growth from 2008 to 2013, the fastest-growing region globally
of anti-agers retail sales in Asia Pacific in 2013
billion
Asia Pacific Overview
Source Euromonitor International
© Euromonitor International
20 FOCUS ON ASIA PACIFIC
Mass brands outperform premium brands
Source Euromonitor International
Premium Anti-Agers > Mass Anti-Agers
Mass Anti-Agers > Premium Anti-Agers
US
$ b
illio
n
0
1
2
3
4
5
6
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Premium anti-agers (US$ billion) Mass anti-agers (US$ billion)
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21 FOCUS ON ASIA PACIFIC
Companies marketed to be different in terms of ingredients
Natural Clinical
• APIVITA Express
Gold Firming and Regenerating Mask with Royal Jelly
• Sulwhasoo
Capsulized Ginseng Fortifying Serum
Using natural ingredients such as plants, fruits,
food.
Examples:
• Avène YsthéAL Anti-Wrinkle Cream
• La Roche-Posay
Redermic [R] Dermatological Corrective Concentrate
Claims to be clinically-tested
Examples:
WHAT ARE ANTI-AGERS?
GLOBAL OVERVIEW
KEY TRENDS
FOCUS ON ASIA PACIFIC
OUTLOOK AND CONCLUSION
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23 OUTLOOK AND CONCLUSION
Source Euromonitor International
29% Global value sales growth expected from 2013 to 2018
Asia Pacific Is expected to have the highest value sales growth of 50% between 2013 to 2018
Global prospects look bright
0 10 20 30 40 50 60
Eastern Europe
Western Europe
Australasia
Latin America
North America
Middle East and Africa
Asia Pacific
Value sales prospects 2013-2018 (%)
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Ideas to take away
OUTLOOK AND CONCLUSION
The future drivers: Younger consumers aged 25 years old and above
Men’s grooming, the presence of anti-agers opportunities for manufacturers
