global aviation festival program

w

8 - 9 September 2016+ Aviation Marketing on 7 September

Business Design Centre, London

Created by Platinum Sponsor

Business models. Technology. Innovation.For the world's aviation industry

CONFERENCE BROCHURE

www.terrapinn.com/globalaviationfestival2016

co located

13th

‘Great to catch up with colleagues and

meet people with interesting products

and services to take back to the oice’

Pieter Elbers, CEO, KLM

BOOK NOW

Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257

OUR STORY

Welcome to the Global Aviation Festival

The Global Aviation Festival is where the world’s aviation leaders join

each year to meet do business. Starting in 2004 as the World Low Cost

Airlines Congress at a time when the low cost model was beginning

to shake up the industry, the event became a place where leaders could

meet and form partnerships.

The event grew steadily over the next 10 years to become the ‘must attend’ event for the world’s low cost

carriers and their partners. But these days it looks a little diferent.

The World Low Cost Airlines Congress is still a large part of the festival, drawing in low cost carriers

from around the world year on year. But now there are four more events and dedicated pre day summits

that will cater to full-service airlines and airports as well.

AirXperience: Passenger experience technology and innovation for the world’s airlines and

airports

Aviation IT Show: Technology innovation and performance for the world’s

airlines, airports and partners

Air Retail Show: Retail innovation and technology for airlines, airports and

partners

The Aviation Interiors Show: Innovation in design and interiors for the

world’s aviation industry

Aviation Marketing: Dedicated summit focussed on marketing, data and

analytics

In 2016 the Aviation Festival is a conference and an exhibition. It will host a wealth of senior expert

speakers and conference delegates as well as over 100 exhibition booths. Over 100 airlines and 40

airports will be represented.

The festival will take place over three days (including the Aviation Marketing summit day) and feature

over 150 presentations, 22 roundtable debates and several hours of networking. The festival will be an

experience designed to help the attendees get the most out of the 2 or 3 days they are in attendance.

Our sponsorship and exhibition packages have been developed to help you meet your business objectives;

whether that’s thought leadership, branding, education or direct sales we have a great platform for you.

If you want to meet senior executives in the global aviation industry then this is the perfect event for you.

1

The Aviation Festival encompasses all aspects of the airline and airport passenger experience. No matter where your interest lies – low cost carriers, full service carriers, passenger experience, IT systems, retail or design – we have content, networking and new partners for you.

With over 100 case studies being shared, you’re sure to learn from your peers and discover innovations that will transform your business.

See how you can grow your ancillary revenues and become a more customer-focused retailer

Find out how to improve the passenger travel experience at every touch point

Digital Transformation. Data. Infrastructure. For airline and airport CIOs and CTOs

Innovation in design and interiors for the world’s aviation industry

Assess new routes, new revenues and new customers

BOOK NOW


What is the Aviation Festival?

Drive loyalty and brand engagement using data, analytics and new social platforms'

2

Now in its 13th year the Aviation Festival brings together the most innovative airlines and airports to discuss all

aspects of customer experience management. No matter where your interest lies – low cost carriers, full service

carriers, passenger experience, IT systems, retail or design – we have content, networking and new partners for you!

New for 2016: This year the format is being refreshed, to include more interviews with genuine travel sector

game-changers, new chat show-style panels (hosted by Bloomberg’s Guy Johnson) and rapid-ire on-loor seminar

showcasing the most exciting upcoming technology innovations impacting your industry.

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THE CONFERENCE

Over 40 BIG travel

disruptors

Thousands of visitors

from airlines, airports

and other aviation

industry executives

Pre day Summit

focussed on using

social media as a

marketing platform

An exclusive

on-loor airline

innovation hub

100+ airline and

airport case studies

from industry

leaders

An inspiring two

day aviation

hackathon

Interactive on-loor

demonstrations

An unbeatable list

of VIP airline and

airport attendees

A new concierge

networking

service

A dedicated zone

showcasing start-up

innovation

Also New for 2016

3

HIGH-PROFILE SPEAKERS

Sir Tim ClarkPresident

Emirates

Jayne HrdlickaCEO

JetStar Group

Secret to a successful dual brand strategy

Jayne Hrdlicka Group CEO of JetStar discusses

how you can implement a successful dual brand

strategy. Hear her unique insight on how you can

separate brand and operations to make both the

legacy carrier and LCC a successful blend.

Understand more about how airlines can adapt

their business models to be successful in each

market that they operate in and hear about the

future growth plans for Jetstar in the domestic

and Asian markets.

Future of low cost competition and consolidation

As CEO of one of the world’s largest airline

groups (IAG) Willie Walsh has a unique

perspective on the future of the European

short-haul market.

The group currently oversees 4 carriers in

the region (Iberia, Vueling, Aer Lingus and

British Airways), and dealing with intensiied

competition from the likes of Ryanair, easyJet,

Norwegian and Wizz Air certainly comes with

its challenges. Guy Johnson sits down with the

IAG CEO to discuss competition, consolidation

and passenger experience.

Being an aviation industry game changer

Sir Tim Clark has been a member of the senior

management team since the year Emirates

launched and was instrumental in transforming

the airline from a one-route carrier operating of

a dusty runway to a world leader serving more

than 120 destinations

Gain insight from Sir Tim on the future of the

seemingly unstoppable expansion of Gulf Carriers.

Understand more about Emirates future plans in

China, scope for further airline partnerships and

learn about their latest drive for innovation in the

age of the digital economy.

Using digital and a more personalised approach to gain a competitive advantage

Carolyn joined easyJet in 2010, since then she

has been responsible for improving the airlines

punctuality to industry leading levels as well as

introducing important customer innovations like

allocated seating.

Hear her shed some light on the latest wave

of technology innovations easyJet are making

including wearables, artiicial intelligence and

new digital platforms. Understand more about

the carrier’s further expansion plans into Western

Europe as well as the wider competitive landscape

in Europe.

Dame Carolyn McCall CEO

easyJet

Willie WalshCEO

AIG

5

FEATURED SPEAKERS

PaulByrne SVP Development

OpenJaw Technologies

Dame Carolyn McCall CEO

easyJet

Skuli Mogensen CEO

Wow Air

JimDavidson CEO

Farelogix

MikeThompson Head of Sales EMEA

& Americas

Navitaire

WillieWalsh CEO

IAG (International Airlines Group)

Jose Luis Garza

CEO

Interjet

PhilippKurz Senior Manager

Revenue Management

& Pricing

SunExpress

MarkBrown VP EMEA

Fusion

Jayne Hrdlicka CEO

Jetstar Group

David O’Brien CCO

Ryanair

EricNordling COO

Revenue Management Systems

BjørnKjos

CEO

Norwegian

IlianaCruz Executive Director

LOT Polish Airlines

IanBrownCEO

Rental Cars

Karl Ulrich GarnadtCEO

Eurowings

David HarveyManaging Director

Alliances

Southwest Airlines

ManuRaivio Chief Marketing

Oicer

Frosmo

David Friderici VP & Head Product

Mgmt & Strategy -

Airline Travel Services

IBS Software Services

David Garcia Chief Commercial

Oicer

Vueling

Stephen Wang President

Spring Airlines

BobbyHealy CTO CarTrawler

JozsefVaradi

CEO

Wizz Air

Patee SarasinCEO

Nok Air

OwenMurphyBusiness

Development

Radixx

Dzulkilee Taib

CEO

Matchbyte

Michel Pozas Lucic Vice President

Customer Innovation

and Care

KML

Sergio Manuel Fernandez Global Head of

Airline Products

Indra

Henry Chen Weinstein CEO

Cockpit Innovation Hub

RohitTalwar

CEO

FastFuture

ScottFriesen Industry Manager

Travel

Google

AlisonBell Regional Director

Europe MTT

Sebastian Herzog Co-Founder and Chief

Strategist

Lufthansa Innovation Hub

Alessandro Ciancimino

VP Consulting

Sabre

PatrickPoetzsch Head of Automated

Sales, Products & Programs

Lufthansa

Rogier Van Enk Director Commercial

Strategy,Distribution

& Data Science

Finnair

A.T. Srinivasan CIO

Qatar Airways

JefUlrichSenior Manager -

Emerging Technology/

Mobile App

United Airlines

Seth Cassel

President

EveryMundo

UjjwalSuri Head of Travel

Vertical

RateGain

DeeWaddellGeneral Manager,

IBM Global Travel &

Transportation Industry

IBM

EricDumas CEO

Vayant

Daniel Clacher Large Corporate

Account Executive

AirWatch

RobBroere VP IT – PSS &

Passenger Experience

Emirates

WillColeman Principal

McKinsey

AlexBlake SVP Global Head of

Travel Insurance

Chubb Group

6

FEATURED SPEAKERS OUR STARMODERATORS

DennisOwen Group Manager

Social Media

Cathay Paciic

Caterine Fitzgerald Travel Lead UK/

Ireland

Facebook

Dr Eckart Wallis Director of Product

Managment

Lufthansa Systems AG

Olivier Gremillon Managing Director

- EMEA

Airbnb

BillSullivan Director for Strategy

and Business

Development

ViaSat

SamiFoguel Chief Customer Oicer

Azul Linhas Aereas Brasileiras

Julian Hewson Director,

Strategic Inlight

Connectivity

Accounts

Global Eagle Entertainment

Sir TimClark President

Emirates

AubreyTiedt Chief Customer

Oicer

Alitalia

SadiqGillani Senior Vice

President

Lufthansa

PauloMirandaChief Experience

Oicer

Gol Airlines

Gert Wim Ter Haar Social Media

Manager

KLM

Daan Noordeloos Manager, Marketing

& Customer

Strategies

Transavia

JustinSteele Senior Director of

Innovation

Switchly

DavidCoiley Vice President of

Aviation

Inmarsat Plc

David Bruner Vice President of

Global Communications

Services

Panasonic Avionics

Gerald Schreiber CEO

PaXLife

Alison Bell Regional Director

Europe

MTT

Ahmet OlmusturChief Marketing

Oicer

Turkish Airlines

AdrianBerryFounder

Factory Design

KevinMaySenior Editor and

Co-Founder

Tnooz

ShashankNigamCEO

Simplilying

JaySorensenPresident

IdeaWorksCompany

GuyJohnsonNews Anchor,

Journalist and aviation

enthusiast

Bloomberg

JohnStricklandDirector

JLS Consulting

Abdulhakim MeftuhManager

E-Commerce

Ethiopian Airlines

Hans Van Der VeldeManaging Director

TUI Arkely

JanRehCEO

Bag2Go

JohnVary Innovation Manager

John Lewis

Manoela Klippel B. De Freitas, Head

of E-Commerce,

Commercial &

Services

LATAM Airlines

Annika Kessel SVP Global

Business

Peakwork

Michael GrimmeCSO Perennial AG

PaulWyldeCEO and Creative

Director

Paulwylde

StefanPannenbeckerVP Global Design

Studio

Teague

NikLusardiDesign Manager

– Customer Experience

Virgin Atlantic Airways

CristianSutterCabin Design and

Development

Specialist

JamesLeeDirector

Paperclip

LarsRinneDirector of Business

Development,

Paperclip

Laurent Tremblay-Simard Manager Product

Aircraft Cabin

Air Canada

BenOrson Managing Director JPA Design London

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7

FEATURED SPEAKERS

Elias Zaccack

Senior Vice

President,

Commercial

SES

Nicholas Key CEO

15below

Bojan Jokic CEO & Co-Founder

Epteca

Mendel Senf CEO

Yieldr

David Bruner Vice President Global

Communication

Services

Panasonic Avionics

Daniel Maggi Product Manager

KIU System Solutions

Madhav Srimadh Bhagavatam Director of Product

Management

Akamai

Jon French Director of

Airlines Business

Development

Hotelbeds Group

Steve J Peterson IBM Institute For

Business Value -

Global Travel & Transportation Leader

Peter Smith Head of Airline

Partnerships

Holiday Extras Ltd

ROUNDTABLE HOSTS

Engilbert Hafsteinsson VP Sales &

Marketing

Wow Air

Paul Buckley Head of Social

Media

Aer Lingus

Jonathan Hutt Social Marketing

Director

Spring Airlines

Shashank Nigam

CEO

SimpliFlying

Paul Lawrie Director of Sales

Connectivity

EUMEA Region

Thales InFlyt Experience

BOOK NOW


8

2015 ATTENDEES

The earlier you book the more you save.Visit our website to book now: www.terrapinn.com/aviationfestival2016

10

AGENDA OVERVIEW

DAY 1 - 8 SEPTEMBER 2016

DAY 2 - 9 SEPTEMBER

09

:00 -

11

:00

09:0

5 -

09:4

011:4

0-1

3:0

011:0

0 -

15:4

0A

FTE

RN

OO

N16:2

0 -

17:0

0

KEYNOTE SESSIONS

KEYNOTE SESSIONS

TECHNOLOGY & STRATEGY ROUNDTABLES

DISRUPTOR ROUNDTABLES

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PRE-DAY CONFERENCE 7 SEPTEMBER

See page 12 See page 12

See page 13-14

See page 15

See page 28-29

See page 30-31

See page 24-25

See page 26-27

See page 20-21

See page 22-23

See page 16-17

See page 18-19

11

Day Conference Wednesday 7th September, 2016

Networking Break and Refreshments Networking Break and Refreshments

Registration and lunch12:00

14:30 14:35

13:1

015:3

016:0

0

14:5

515:3

0

13:4

014:1

0

13:2

014:0

5

13:0

0

13:0

0Chair’s Opening RemarksChair’s Opening Remarks - Putting an effective

merchandising strategy into action

Jim Davidson, CEO, Farelogix

Chair’s Closing Remarks Chair’s Closing Remarks - Jim Davidson, CEO, Farelogix 16:50 16:40

17:00 Welcome Drinks Reception

NEW SOCIAL MARKETING PLATFORMS AVIATION MERCHANDISING & E-COMMERCE

PRE-CONFERENCE WORKSHOP

CONNECTING YOUR BRAND

What do new platforms like Snapchat and Tinder mean for airlines and

how can you use them to improve your brand?

• Using new platforms to gain awareness with a younger audience and create a loyal following

• Portraying a human image of your airline and building trust to remain at the top of travellers minds when booking

• Analysing data from these new platforms to better understand

the impact they have on your brand

Engilbert Hafsteinsson, VP Sales & Marketing, Wow Air

Building a remarkable brand - lessons from the best airlines in the world

• How Air New Zealand repeatedly comes up with blockbuster safety videos?

• Why the Singapore Girl works hard to prevent the “Christmas tree effect” in the cabin?

• How Tony Fernandes built trust with his team when he irst bought AirAsia?

• What impact did Vueling’s "Game of Thrones” booking engine have on the brand?

• Why Southwest cares more about staff and passengers?

• How can you build a remarkable brand for the future?

Shashank Nigam, CEO, SimpliFlying

Strategic Merchandising: Building a Case Study

Jay Sorensen, President, IdeaWorksCompany

Airline Case Study TBD

Optimizing the Travel Retail Flow

Justin Steele, Senior Director of Innovation, Switchly

Live Technology Demonstration with Introduction by Jim Davidson

Farelogix and Switchly Teams

Using social to be transformative and drive value across your brand

• Modernising your brand perception by being fun with social and lightening your tone

• Using video in your content marketing strategy and working

at the speed of social

• Connecting your brand to everything you do on each channel

Paul Buckley, Head of Social Media, Aer Lingus

Taking social marketing beyond the hype to deliver real value for your

airline

• Making social relevant to your brand and matching hype with value

• What are the long term gains of leveraging intimacy and staying top of mind in a crucial market segment?

• What is the road ahead for these new platforms and how will the message evolve?

China Case Study: What are the challenges of using digital and social

marketing in the Chinese market?

• Adopting digital, mobile and social early to build a close relationship with your customers

• Planning and executing social marketing effectively and to an LCC budget

• Aligning your social marketing with your key target audience group to meet your business goals

Jonathan Hutt, Social Marketing Director, Spring

16:3

0

16:1

5 How to differentiate your air travel

Route Happy

Speaking position available

To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284 or email [email protected]

BOOK NOW

Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257 12

Day One Thursday 8th September, 2016

Congress plenaries and rountables

Registration08:00

09:00Chair’s Opening Remarks

Guy Johnson, Journalist & Aviation Enthusiast, Bloomberg

KEYNOTE SESSION: THE NEXT GENERATION OF LCCS

09:0

509:0

509:2

0

Keynote Interviews

Bloomberg’s Guy Johnson hosts exclusive one-on-one interviews with travel industry leaders.

Carolyn joins us to discuss easyJet’s future plans for further expansion in Western Europe. Hear exclusively from Carolyn how the LCC will be using digital and a more personalised approach to gain a competitive advantage in Europe. Understand the future of the airline including the latest FFP developments and gain an insight into future possibilities such as the airline providing feeder trafic for lag carriers in the future.

Carolyn McCall, CEO, EasyJet

KEYNOTE SESSION: THE NEXT GENERATION OF FSCS

09:4

010:0

010:2

0

Following their interviews, our keynote speakers will join a panel discussion, where they will debate some of the

biggest challenges facing the industry. Key issues they will address include:

• How will the next wave of ‘digital disruptions’ impact the aviation industry and what long term trends and technologies should you have on your radar?• Will low cost airlines be able to continue their growth or will there soon be too much capacity on core European routes?• How can you utilise inlight connectivity to create a new revenue stream?• Is there still room for ultra-low cost carriers as customer expectations grow?• What does the next generation travel experience look like?

10:4

0

Digital transformation to enhance customer engagement and optimise operations

• Supporting nimble and rapidly changing business strategies• Maximising use of data and analaytics and cognitive to get insights and improve the customer experience• How can you use a single view of your customer to enhance sales, marketing and customer service

Networking refreshment break11:00 Hosted by:

Industry game changer Sir Tim Clark joins us to give his outlook on the future of the seemingly unstoppable expansion of gulf carriers. Understand more about Emirates future plans in China, scope for further airline partnerships and learn about Emirates latest drive for innovation in the age of the digital economy.

Sir Tim Clarke, President, Emirates

Jayne Hrdlicka Group CEO of JetStar discusses how you can implement a successful dual brand strategy. Hear her unique insight on how you can separate brand and operations to make both the legacy carrier and LCC a successful blend. Understand more about how airlines can adapt their business models to be successful in each market that they operate in and hear about the future growth plans for Jetstar in the domestic and Asian markets.

Jayne Hrdlicka, CEO, JetStar

As CEO of one of the world’s largest airline groups (IAG) Willie Walsh has a unique perspective on the future of the European short-haul market. The group currently oversees 4 carriers in the region (Iberia, Vueling, Aer Lingus and British Airways), and dealing with intensiied competition from the likes of Ryanair, easyJet, Norwegian and Wizz Air certainly comes with its challenges. Guy Johnson sits down with the IAG CEO to discuss competition, consolidation and passenger experience.

Willie Walsh, CEO, IAG

13


TECHNOLOGY & STRATEGY ROUNDTABLES

With rising passenger expectations and rapidly-changing technology, how can we as an industry evolve to meet these challenges? Our roundtables are hosted by senior level topic specialists. Participants are asked to introduce themselves to

the table, and then as a group, they brainstorm and produce their suggestions on what technology would work best for them. After 40 minutes, there is one rotation, so participants can join two tables during the session.

11:40

13:00 Networking lunch Hosted by:

Airline Solutions Suite

Mark Brown, Vice President Sales & Client Accounts EMEA, Fusion

Peter Smith, Head of Airline Partnerships, Holiday

Extras Ltd

Catherine Fitzgerald, Travel Lead UK/Ireland, FB

and Instagram

David Bruner, Vice President Global Communication Services, Panasonic Aviaonics

Nicholas Key, CEO, 15below

Will Coleman, Principal, Mckinsey Madhav Srimadh Bhagavatam, Director of Product Management, Akamai

The value of talent in Pricing and Revenue Management: how to empower your people to maximize revenue

Rethink In-Flight Entertainment: Reducing CapEx and OpEx by using alternatives to IFE systems and automating the management of IFE content to passengers

Paul Lawrie, Director of Sales Connectivity EUMEA Region, Thales InFlyt Experience

Daniel Maggi, Product Manager, KIU System

Solutions

Bojan Jokic, CEO &Co-Founder, EptecaPaul Lawrie, Director of Sales Connectivity EUMEA

Region, Thales InFlyt Experience

Paul Byrne, Senior Vice President of Development, OpenJaw Technologies

Mendel Senf, CEO, Yieldr

Elias Zaccack, Senior Vice President, Commercial, SES

Steve J Peterson, IBM Institute For Business Value - Global Travel & Transportation Leader

Jon French, Director of Airlines Business Development, Hotelbeds Group

What does a best-in-class ancillary strategy look like?

Customer expectations are rising; how do we balance our investment to improve the customer experience with maintaining a cost advantage?

Rethinking the entire airline digital experience – why airlines need to step it up!

To package or not to package? What´s best for you and your customers when it comes to selling and

servicing Flight and non-light ancillaries (Hotels, Car Hire, Transfers etc)?

From chaos to calm | How to improve the way we manage travel disruption

Increasing revenue per customer using digital optimisation

How can the next generation connected IFE create a great passenger experience, increase revenue

generation, engagement and brand loyalty?

How to generate ancillary revenue through frequent lyer programs?

Airlines are planning to be and think more like a retailer. But what are retailers talking about, and what

actually keeps them up at night these days?

What is the future of IFEC? How you can monetise data that is available through on board payments?

Maintaining the customer experience both on line and on board.

How can airlines utilize revenue management data to boost demand for underperforming lights?

How will satellite satisfy the unrelenting demand for connectivity?

How do airlines perform on the IBM Travel Experience Index?

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Syed Ali, CEO, Proavos

AFTER LUNCH, THE CONFERENCE WILL BE SPLIT INTO THE CO-LOCATED FOCUS SESSIONS

14

BOOK NOW


KEYNOTE SESSION: FUTURE TECHNOLOGY, DIGITAL TRANSFORMATION AND DATA SCIENCE

09:0

5

How will the next wave of future technology and 'digital disruption’ impact the industry and what long term

trends should you have on your radar?

• What will be the impact of technology such as Artiicial Intelligence, the Internet of Things and embedded wearables?

• Why is it so important to be a ‘Digital Thinker’ in the travel industry? Examining irms such as Facebook, Google and Airbnb to understand how essential it is to master your data and have a relationship with your passengers

• Will we see greater competition in travel from large tech players such as Apple, Google and Facebook?

• Understanding how human behaviour is changing and how we as an industry need to adapt so we can be more nimble to create and execute new ideas quickly

Rohit Talwar, CEO, FastFuture

PANEL DISCUSSION: How can we embrace the use of data and analytics to offer a truly personalised service,

transform your airlines brand and break down those internal silos?

Themes include:

• Using data and analytics effectively to make your passengers feel like an individual from the very irst touch-point

• How can we analyse the changing habits of the customer based on destination and demographic?

• Are loyalty schemes becoming less important in the age of digital and are there better ways to develop more creative and personalised rewards schemes?

• How can use data points such as social media, reviews and surveys to help understand what drives your passengers and use that data to boost your conversion rates?

Panellists Moderated by:

09:4

0

Aubrey Tiedt

Chief Customer Oficer Alitalia

Jim Davidson

CEO

Farelogix

Bobby Healy

CTO

CarTrawler

Kevin May

Senior Editor and Co-Founder Tnooz

Sadiq Gillani

Senior Vice President Lufthansa

What technologies and trends will disrupt the the aviation industry in the next 5-10 years? Innovators in their respective ields host round tables where you get to ask them how you can adapt to the ever changing technological environment.

DISRUPTOR ROUNDTABLES

Networking refreshment break10:30

Close of the festival – See you next year!17:00

16:2

0

Please visit www.terrapinn.com/wlca2015 for details on the round table hosts.Session will last a total of 45 minutes

Contextual Technologies1 Biometrics UAV’s

Internet Of Things

Beacon Technology2 3 4 5

AFTER LUNCH, THE CONFERENCE WILL BE SPLIT INTO THE COLOCATED CONFERENCE.

Congress plenaries and rountables

Day Two Friday 9th September, 2016

15


MODERN REVENUE MANAGEMENT AND ANCILLARY REVENUES

DRIVING COMPETITION WITH NEW BUSINESS MODELS

14

:20

15:2

01

4:4

0

Visionary CEO Interview: How Wizz Air plans to catch Ryanair as the airline with the lowest costs in Europe

• Can Wizz Air take on Ryanair in Eastern Europe? • What new ancillary revenue streams are emerging for ULCCs? • Evolution of the ULCC model and future improvements

Jozsef Varadi, CEO, Wizz Air

How should airlines be leveraging predictive analytics?

• Introducing brand new research on analytics and optimisations• Solutions that can bridge retail techniques into the travel sector• Building engagement with your client

Mike Thompson, Head of Sales EMEA & Americas, Navitaire

PANEL DISCUSSION: Future of Revenue Management – Comparing price versus digital passenger experience?

• Is price the ultimate driver for most consumers or do you need a competitive digital product to meet their needs?• Using AI to segment the market and make daily price adjustments by using historic and real-time data• How can you balance cost reduction and customer services through new offers?• Taking analytics beyond diagnostics and better understanding the future

Panellists: Moderated by:

Illiana Cruz

Executive Director LOT Polish

Airlines

Eric Nordling

COO

Revenue Management

Systems

Owen Murphy

Business Development Radixx

Will Coleman

Principal Mckinsey

Philipp Kurz

Senior Manager Revenue Management & Pricing

SunExpress

David Harvey

Managing Director Business Development

Southwest Airlines

15:40 Networking refreshment break

16:0

0

Long Haul Trailblazer Interview: Bjørn Kjos CEO of Norwegian outlines his lucrative transatlantic business strategy

• Challenges of introducing new transatlantic services while balancing costs • Future opportunities for integration of long haul Wi-Fi • Opportunities for low-cost feeder network alliances

Bjørn Kjos, CEO, Norwegian

16:2

0

Being Different in the LCC space: Skuli Mogensen CEO of Wow Air sits down with John Strickland to talk about their rapid

expansion in the US

• Challenges of balancing long haul expansion with competition in the European market• Differentiating yourself as a brand against more established low cost competition• Future for US legacy carriers entering the low-cost long haul market as competition?

Skuli Mogensen, CEO, Wow Air

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16


DRIVING COMPETITION WITH NEW BUSINESS MODELS

APIS & INNOVATION

17:0

017:2

018:3

0

Airline client case study: Launching the irst NDC-Compliant PSS with Sunexpress

• Using NDC compatibility to bridge a gap in your systems and boost revenue

• Building a PSS that meets the needs of the modern airline

• How NDC helps you take a more creative approach to ancillary revenues

David Friderici, VP & Head Product Mgmt & Strategy - Airline Travel Services, IBS Software Services

Closing Keynote Interview: Lessons from the ultimate industry disruptor

• Convenience, personalisation and seamless experiences. All well and good in theory but is anyone doing it?

• How Airbnb are using machine learning to understand customer habits and preferences

• How will mobile devices further evolve and what will that mean in the context of the travel industry?

• What does loyalty mean to the modern traveller – Are traditional loyalty schemes on the way out?

• What future industry disruptors should we be looking out for?

Olivier Gremillon, Managing Director – EMEA, Airbnb

An evening at the world famous Emirates Stadium

Located just 10 minutes from the conference venue is one of the world’s most breath-taking sporting arenas. Join us for a unique social and networking evening for Global Aviation Festival delegates to relax and take in the amazing views and

hospitality that the Emirates stadium has to offer.

Limited space is available, please watch out for your invitation to make sure you RSVP.

Alternatively email [email protected]

17:50 Close of day one

16:4

0

PANEL DISCUSSION: Legacy carrier’s vs ULCCs – What is the future for competition and will low-cost-long-haul bring

some surprise partnerships?

• How much of an impact will new entrants have on legacy carriers?

• Will the business models converge so much that the gap will almost be invisible?

• Are ULCCs stimulating the market across the Atlantic with reduced prices?

• What will be the market share of ULCCs across the Atlantic in the next 5 years?

Panellists:

Jayne Hrdlicka

Group CEO

JetStar Group

Bjørn Kjos

CEO

Norwegian

Skuli Mogensen

CEO Wow Air

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17


OMNI-CHANNEL RETAILING

11:0

0

What can retail teach airlines when it comes to personalisation, mobile and loyalty?

• Allowing the retail model to thrive in your airline – removing legacy barriers

• Creating a single customer view and pushing contextual offers based on stages of a travellers shopping journey

• Using the ‘Connected Traveller’ to create new touchpoints that add value to your passenger

David Garcia, Chief Commercial Oficer, Vueling

11:2

0

How can airlines get ancillaries right?

• Understanding the importance of ancillary sales

• Enhancing the customer experience

• Optimising your path to purchase

Mark Brown, VP EMEA, Fusion

11:4

0

How is the evolution towards the retail model progressing for airlines and will initiatives like NDC remove barriers?

• How close are we to seeing airlines such as Ryanair and EasyJet becoming more like the ‘Amazons of Travel’?

• Are some airlines in trouble of becoming purely a commodity?

• Connecting big data innovation, creativity and new technology to drive more retailed focussed airlines

• What can we learn from the retail sector when it comes to delivering value-led loyalty and rewards for our passengers?


David O'Brien

CCO

Ryanair

Paul Byrne

SVP Development OpenJaw Technologies

David Garcia

Chief Commercial Oficer Vueling

Jay Sorensen

President IdeaWorks Company

Ian Brown

CEO Rental Cars

GLOBAL LCC LEADERSEvery LCC region has its different challenges; John Strickland hosts an exclusive interview and panel discussion with key industry CEOs from different

regions across the globe to look at how these challenges vary from region to region.

14:0

014:1

5

Karl Ulrich Garnadt, CEO, Eurowings

Karl Ulrich joins us to discuss how Eurowings are targeting price sensitive passengers on long haul routes.

Find out from him where he sees the competition and understand more about their plans for dynamic future growth.

Jose Luis Garza, CEO, Interjet

This interview will explore the challenging economic conditions in the Mexican market and look at the new opportunities in the US that the airline will look to exploit. Gain a unique into competition in the Mexican market.

12:40 Networking lunch break

12:2

0

The simplicity of an airline digital business strategy

• Is the complexity of modern websites stopping you from realising your airlines digital vision?

• Gaining full control over your website and your customers entire online experience

• Key industry examples to help you reach your digital business strategy goals

Manu Raivio, Chief Marketing Oficer, Frosmo

14:3

014:4

5

David O’Brien, Chief Commercial Oficer, Ryanair

David sits down with John Strickland to discuss Ryanair’s new look and ongoing approach to improving customer experience. Gain insight on how Ryanair will be developing new types of ancillaries and learn about their plans to become the ‘Amazon of Travel’.

Patee Sarasin, CEO, Nok Air

Patee talks to John about the Thai airlines drive to be more innovative. Learn more about the unique challenges of the Thai domestic market and see what Patee thinks is the future of passenger experience.

18

15

:20

Does personalised travel insurance maximise ancillary revenue?

• How tailored should the product be to drive innovation? • Does conversion actually matter?• Why is price important?

Alex Blake, SVP Global Head of Travel Insurance, Chubb Group

15

:40

Airline Case Study: How to decrease website bounce rates and increase your look to book ratio?

• Tips and tricks to engage your website visitors• Providing a personalised experience to your visitors• Translating visitor engagement to increase conversions and revenue

Ujjwal Suri, Head of Travel Vertical, RateGain


17:00 Close of the festival – See you next year!

15

:00

Stephen Wang, President, Spring Airlines

Stephen joins us to discuss the LCC market in China, Springs plans for its ever growing leet and their future strategy of expansion in areas

like South Korea, Japan and Southeast Asia.

BOOK NOWVisit www.terrapinn.com/book-wlca2016

or call +44 (0) 207 092 1257

Day Two Thursday 8th September, 2016

19


NEXT GEN CONNECTIVITY

14

:20

What is the potential for Li-Fi to replace on board Wi-Fi in the next 5 years?

• How Li-Fi can supply speeds up to 100 times faster than today Wi-Fi through an LED bulb

• Removing the heavy install of traditional on board Wi-Fi to save weight and costs

• Initial results from test with a major carrier

14:4

0

PANEL DISCUSSION: How can we take the connected aircraft beyond entertainment?

• What future innovative passenger experience elements can we expect Wi-Fi to help drive?

• What types of ancillary revenue opportunities does end to end connectivity offer?

• What is the main source of value that on board connectivity delivers to airlines?

• If airlines don’t offer in-seat power are passengers less likely to connect?

• Do suppliers actually care if airlines offer free or fee-based Wi-Fi to passengers?

• How will current standards (or lack thereof) create inconsistency amongst leets?

• Will KA and KU co-exist and offer sustainability in the next 10 years?

• When passengers are willing to share their data with airlines will connectivity become even more valuable?


Paulo Miranda

Chief Experience Oficer Gol Airlines

Bill Sullivan

Director for Strategy and Business Development

ViaSat

David Bruner

Vice President Global Communication Services

Panasonic Avionics

Shashank Nigam

CEO

SimpliFlying

Julian Hewson

Director, Strategic Inlight Connectivity Accounts

GEE

A.T. Srinivasan

CIO Qatar Airways

CONTENT & BYOD


16:0

0

Case Study: Going beyond Wi-Fi services to deliver a best-in-class Wi-Fi strategy

• Offering passengers more content, more interactivity and more of the choices they have access to on the ground

• Leveraging technology to maximise passenger engagement and increase customer loyalty

• Keeping a competitive advantage by streaming unique content

Paulo Miranda, Chief Experience Oficer, Gol Airlines

16:2

0

Is virtual reality the future of in-light entertainment or just a gimmick?

• Offering a more immersive and fully digital on-board experience

• What different passenger proiles will adopt alternative types of VR content?

• Feedback from Transavia’s trial and understanding what this means for the future of IFE

Daan Noordeloos, Manager Marketing & Customer Strategies, Transavia

15:2

0

Powering aviation connectivity for low-cost airlines

• Redeining cabin connectivity to meet the growing demands of your passengers

• Why do we need a European aviation network? (s-band/complementary ground component)

• Investing in a sustainable infrastructure to meet demands

David Coiley, Vice President of Aviation, Inmarsat Plc

BOOK NOW


20


CONTENT, BYOD & VIRTUAL REALITY

APIS & INNOVATION


16:4

017:0

0

Eurowings, Lufthansa Systems & Inmarsat Case Study: The fastest way to WiFi IFE & Connectivity

• Adapting your wireless IFE content and design to meet your passengers needs

• Maximising your ancillary revenue potential through fully integrated in-light shopping, e-magazines and games

• How the cabin board crew can beneit and deliver a more personalised experience to passengers

Dr Eckart Wallis, Director of Product Managment, Lufthansa Systems AG

My wireless IFE is a cash-cow!

• Creating an end-to-end passenger travel experience – on a single platform

• Wireless IFE as an ancillary revenue generation – How to get maximum ROI?

• Powerful data analytics – How to harness supports on-the-go for commercial and service decision making

Dr. Gerald Schreiber, CEO, PaxLIfe

17:2

0








18:3

0






BOOK NOW


21


MOBILE & SOCIAL

PERSONALISED EXPERIENCES

11:2

014

:20

11:4

012

:00

12:2

0

What is the next evolution for airline crisis management using social media?

• Creating guidelines to respond to a crisis quickly using social

• How do you respond globally when social media has no country boundaries?

• What new social media applications should be on your radar for crisis management?

Dennis Owen, Group Manager Social Media, Cathay Paciic

Azul Case Study: Using new analytical technologies to improve the customer experience in real time

• Using real time monitoring and data availability to take operations and customer experience to a new level

• Measuring NPS in real-time to improve your internal processes rapidly

• Creating a culture of innovation to expand your airlines capabilities

Sami Foguel, Chief Customer Oficer, Azul Linhas Aereas Brasileiras

Case Study: How KLM are using direct social media chatapps for real-time passenger communications

• Offering a personal digital assistant to your passengers• Ancillary Revenue opportunities through Messenger• The next steps for real-time personalised information and servicesGert Wim ter Haar, Social Media Hub Manger, KLM

How airlines can optimise ancillaries and drive direct channel bookings

• Airline can increase revenues from ancillary and management and optimization• Personalise the booking process for customers• Increase direct channel bookingsJustin Steele, Senior Director of New Products, Switchly

Transforming travel with mobile moments

• Mobile usage and trends in Europe and Globally

• How are airlines succeeding on mobile today?

• End traveller engagement at every touchpoint

• What’s coming next in mobile and multi-channel trends

Alison Bell, Regional Director, Europe, MTT


11

:00

14

:00

Mobile future of apps, VR, wearables for airlines and OTAs

• Why airlines and OTAs should be racing to develop the best app possible

• Using mobile to offer personalisation, convenience and remove friction for travellers

• What is going to be the main functionality for VR and wearable devices in the next 5 years?

Catherine Fitzgerald, Travel Lead UK/Ireland, Facebook

Driving the personalisation agenda at a traditional legacy airline

• What are the internal challenges of reinventing your airline to focus on personalisation?

• How you can unlock revenue and loyalty through unique ‘micro-moments’

• Avoiding the creepy factor in hyper personalisation

Aubrey Tiedt, Chief Customer Oficer, Alitalia

14:4

0

Customer experience strategy, digital engagement and marketing

• Learn from a global aviation leader about developing an effective customer experience and marketing strategy

• Better understanding and addressing customer need

• Aligning business strategy, marketing and information technology to deliver results

Ahmet Olmustur, Chief Marketing Oficer, Turkish Airlines

BOOK NOW


22


PERSONALISED EXPERIENCES

15:0

015

:40

Airline Case Study: Developing the fully personalised premium experience

• Using VR to recreate the ‘Upper Class Experience’ and promote upgrades

• Elevating the premium experience through on-board mood and feel

• Becoming a ‘Challenger Airline’ on social media

Meeting your passengers demands to tailor their own travel experiences

• Introducing ancillary services that allow lexibility and personalisation

• Letting passengers choose anything from no-frills to quality

• Using ‘Design Thinking’ to deliver results for your passengers



16:0

0 Speaking position available

To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284

or email [email protected]


or call +44 (0) 207 092 1257

23


NDC & PSS

CIO FORUM: DIGITAL DISRUPTION

16:0

016

:20

Introducing cutting edge technology to a legacy carrier

• Increasing speed to market for new products

• Moving away from a shared software model to develop in-house

• Digitising different touch-points of the passengers journey

How you can use digital transformation to the ix your passengers PAIN points?

• Overcoming restrictive processes throughout the journey by using digital technologies

• Finding a way to leverage a passengers identity throughout the journey between different governments and agencies to alleviate PAIN points

• Applying this new standard without giving away all of your airlines data


14

:20

15:2

0

Lufthansa’s DCC: A new era of distribution

• How Lufthansa’s distribution cost charge (DCC) is shifting the distribution paradigm? Why now? And why move irst?

• How does it actually work to drive more direct sales and rebuild brand loyalty?

• What the future holds for GDSs and the idea of freedom in distribution?

Patrick F. Poetzsch, Head of Automated Sales, Products & Programs, Lufthansa

Augment revenue management through revenue opportunity modelling with dependent demand

• New generation of O&D RM optimization models

• Integration of revenue opportunity modelling into RM business operations

• Leveraging historical controls to provide insights to improve revenue performance

Alessandro Ciancimino, VP Consulting, Sabre Airline Solutions

14:4

0

PANEL DISCUSSION: How will the face of airline distribution and PSS systems evolve as NDC connections start to come online?

• What are the risks of bypassing your PSS and implementing an independent modularised system to help you compete?

• As more airlines roll out NDC services are they likely to levy ‘Lufthansa-style’ distribution penalties on bookings made via the GDS?

• Are airlines ready for the type of investment and business process change it will take to manage direct relationships with their distribution partners?

• If all airlines ultimately distributed via NDC would we need GDSs?


Patrick F. Poetzsch

Head of Automated Sales, Products &Programs

Lufthansa

Sergio Manuel

Fernandez Sastre, Global Head of Airline Products,

Indra

Rogier Van Enk

Director Commercial Strategy, Distribution &

Data Science

Finnair

Rob Broere

Vice President – IT PSS & Pax Experience

Emirates

Eric Dumas

CEO

Vayant

BOOK NOW


24


CIO FORUM: DIGITAL DISRUPTION

APIS & INNOVATION


16:4

017:0

0

The direct channel, passenger acquisition, and owning your customer

• New customer acquisition and incremental revenue growth

• Improving Customer Experience and conversion online through new technologies

• Executing highly technical strategies without highly technical people

Seth Cassel, President, EveryMundo

Delivering more customer centric online experiences

• Maximising your booking engine performance

• Increasing productivity through automation

• Connecting with your customers every step of the way

Dzulkilee Taib, CEO, Matchbyte

17:2

0








BOOK NOW


18:3

0






25


ROBOTICS, BEACONS AND AI

11

:00

CASE STUDY: How KLM have used their robot Spencer at Schiphol to help passengers get to their connecting lights?

• Taking Spencer beyond the capabilities of the current generation of robots

• Advancing the robots behaviour to allow it to recognise emotions and respond to unexpected situations

• What is the future for robotics in air transport in the coming years?

Michael Pozas, Vice President of Customer Innovation & Care, Air France KLM

11:2

0

CASE STUDY: How United are using location and voice technology to deliver a more seamless passenger experience

• Using location based technology and data for customer and business beneits

• What are the challenges of deploying beacon and mapping technology?

• How you can use voice technology to improve accessibility for your passengers?

Jeff Ulrich, Sr Manager – Emerging Technology/Mobile App, United Airlines

11:4

0

Airlines in the Cognitive Era

• Hear examples of how airlines are using cognitive systems to harness data so they can enhance the customer experience and improve operations

• Using transaction history, loyalty and social data to deliver personalised offers for segments of one

• How intelligent systems that learn can enhance and supplement human intelligence and decision making

Dee Waddell, General Manager, IBM Global Travel & Transportation Industry, IBM

CYBER SECURITY & AIRLINE INNOVATION LAB SHOWCASE

14:2

012

:00

12:2

0

The Future of Air Travel and Open Innovation

• Tapping into the heart of the global startup eco-system

• Driving innovation as part of your airline's DNA

• Powering the Next Generation of Air Travel through Innovation

Henry Chen Weinstein, CEO, Cockpit Innovation Hub

How can AI and other future technologies power a more seamless digital and physical travel experience for your passengers?

• What will the impact of technology, such as machine learning, virtual-reality, and post mobile?

• How will data, analytics and personalisation transform your digital strategy?

• What will embedded wearables and IOT mean in the context of air travel?

Scott Friesen, Industry Head, Google

The airlines digital transformation journey – Are we even half way there yet?

• Why airlines are behind the curve in terms of consumer wants and needs?

• Bringing in talent outside of the aviation industry to drive innovation

• Making radical changes to keep up with rapid technological advancements


14:0

0

Fireside Chat: Sebastian Herzog, Co-Founder and Chief Strategist, Lufthansa Innovation Hub

Sebastian Herzog sits down with Kevin May from Tnooz to discuss how Lufthansa are rethinking travel with their

innovation lab. Hear his thoughts on how you can use APIs to overcome challenges and understand how the entire

travel chain needs shaking up with start-ups.

14:4

015

:00

Creating ‘A Startup within an airline’

• Using the innovation lab to build an airline as digitally sophisticated and customer friendly as Amazon.

• Designing to an ‘enterprise standard’ in a start-up environment

• Building personalised experience for frequent liers

What do you do when your airline is hit by a cyber-attack?

• Is this the irst signal of an emerging cyber-threat in the aviation industry?

• How can you protect your airline and mitigate the risk against your IT systems?

• Managing disruption in the event of a hack on your telecommunications network

26


CYBER SECURITY & AIRLINE INNOVATION LAB SHOWCASE

15:2

015

:40

The future for the Internet of Things, AI, big data, virtual reality and machine learning

• Setting up an incubator to shape the future of passenger experience

• Driving innovation as part of your airlines DNA

• Powering seamless customer and crewmember interactions through innovation

How can business mobility revolutionize the airline industry?

• Introducing ancillary services that allow lexibility and personalisation

• Letting passengers choose anything from no-frills to quality

• Using ‘Design Thinking’ to deliver results for your passengers

Daniel Clacher, Large Corporate Account Executive, AirWatch



16:0





or call +44 (0) 207 092 1257

27


NEXT GENERATION ANCILLARY MERCHANDISING


14

:20

15:0

015:2

0

Learn from retailing experts: Secrets to growing a successful retail brand

• Understand how you can create new and beneicial customer experiences – should technology always be the startingoint?

• The importance of giving the customer what they didn’t know they wanted.

• Room Y: exploring human behaviours and rapid prototyping to change how people shop

John Vary, Innovation Manager, John Lewis

Learn from retailing experts: Secrets to growing a successful retail brand

• Why Ethiopian airlines sees value in offering pre-and post-light services and a brief overview of our airline

• Learn how this has boosted retail revenue and how future services could be added

• Achieving optimal personalised offers: how Ethiopian Airlines has initiated this process

• Expanding the range of payment technologies to facilitate the trends in large markets

Abdulhakim Meftuh, Manager E-Commerce, Ethiopian Airlines

New retail opportunities smart baggage is bringing to your airline

• Understanding how the Internet of Things is impacting baggage

• The impact on customer s atisfaction and creating a calm pre-light experience

• What retail opportunities for the airlines come from this innovation?

Jan Reh, CEO, Bag2Go

Why not take it all – owning the shopping basket with disruptive packaging technology?

• How can one technology platform provide tailored packaging for +50 country PoS markets?

• Multi accommodation supply marketplace for airline packaging

• Understand how your airline can maximise revenue with high rates for package product upsell

• Learn how connecting packages into metasearch and other distribution channels can beneit your retail strategy

Annika Kessel, SVP Global Business, Peakwork

14

:40

CUSTOMER CENTRIC RETAILING

16:0

016

:20

16:4

0

Case Study: How Arkely are embracing new channels to optimise on board retail

• Using the new system to connect to TUI and encourage customers to spend on board

• Using in-light connectivity to fuel future retail growth including ancillaries and excursions

• On-board digital customer experience: what TUI develops for their 120 737 Max aircraft

Hans Van de Velde, Managing Director, Arkely

Creating a booking system that delivers great customer experience and eases pain points

• Designing a new omni-channel booking system which prioritises experience over just the product

• Understand how innovative ancillaries can be intelligently implemented into digital touch points

• Reaching our customers on different channels: moving to a mobile irst approach

Manoela Klippel B. de Freitas, Head of E-commerce, Commercial & services, LATAM Airlines

Disrupting the airline merchandising business model

• Extending your direct online channel to offer an endless variety of ancillaries

• Selling the whole trip to your customer and increasing revenues with additional ancillaries

• Getting offers to market quickly and using an intuitive graphical user interface

Michael Grimme, CSO, Perennial AG

17:0




BOOK NOW


28


APIS AND INNOVATION


17

:20








18:0

0







or call +44 (0) 207 092 1257

29


DISRUPTING THE CONCEPT OF AIR TRAVEL

11

:00

11

:40

Code for disruption: How travel’s shift from hardware to software will affect commercial aviation

• Understanding the important industry shift toward software-centric customer experiences

• Designing passenger touch points enabled by new technologies, both inside- and outside the cabin

• Imagining new possibilities that inspire more passenger loyalty and contribute to greater margins

Stefan Pannenbecker, VP Global Design Studio, Teague

How can airlines respond to connectivity, new technologies and up-and-coming trends in a smart way?

• What trends will most impact cabin designs of the future?

• How can airlines tackle the future prooing of cabin interiors?

• Having maintenance in mind: some of the biggest innovations impacting this aspect of design

Cristian Sutter, Cabin Design and Development Specialist

Looking forward: How customized cabin interiors will impact future cabin experience

• Which innovative technologies could airlines apply to cabin interiors?

• What will the role of the in-light connectivity on the cabin interiors be?

• How could the rise of smart products and the Internet of Things impact product design?

Laurent Tremblay-Simard, Manager Product Design, Aircraft Cabin, Air Canada

DESIGN, BRANDING & REVENUE


14:0

0

How Virgin Atlantic approach aircraft design: focused on providing exceptional customer experience

• How can innovative design improve in-light well-being and what beneits does this bring?

• Understand why Virgin Atlantic focus on sociability in the connected age

• Approaches to future-prooing your design: how can you predict future technology advancements?

Nik Lusardi, Design Manager – Customer Experience, Virgin Atlantic Airways

14:2

014

:15

Achieving differentiation through outstanding interior design

• Hear about the big themes inluencing aviation.

• How you can drive meaningful, brand-led innovation in the air.

• Find your own voice and avoid following the crowd.

• Hear Design Case studies from a range of Airlines including JetBlue MINT, Hawaiian Airlines and Air Canada Rouge

Paul Wylde, CEO and Creative Director, Paulwylde

Revolutionising design solutions to tackle uncertainties with lexibility

• Understanding the new approaches to design that brings beneits of instant reconigurations.

• Designing with a focus on lexibility and how this will affect your bottom line.

• Hear case studies of how convertible seating provides value and ease.

James Lee, Head Designer, Paperclip Design & Lars Rinne, Paperclip Design

14:4

5

Case study: How airlines can intelligently design branding into their interiors without spending big bucks

• Using innovative techniques how did Sri Lankan Airlines bring the island inside the cabin?

• Without needing all the bells and whistles how did Sri Lankan Airlines achieve an exceptional inish to the cabin?

• When designing a re-it what were the most important aspects of design that we focused on?

11:2

012:0

012:2

0

Why airlines need to understanding the socio-economic drivers for each class

• JPA’s approach to differentiation: applying it throughout different classes

• Understanding what features are going to make a customer see value for money

• Hear the case-study of premium economy on Singapore Airlines : fearless bold design

Ben Orson, Managing director, JPA Design London




30


DESIGN, BRANDING & REVENUE



15

:20

15

:40

Breaking the Class Barrier

• Are we marketing seats on an outdated class system?

• A frenzy of innovation has left seat classes very confused, so where are we going next?

• How the changing market has forced innovation in product.

Adrian Berry, Owner, Factory Design





or call +44 (0) 207 092 1257

31

Airline Innovation Hub

Airline Innovation Hub

The aviation industry is now

beginning to understand the

power of start-up culture. We

will be inviting the top start-up

labs, hubs and accelerators from

airlines around the world to display

their latest ideas and passenger

experience solutions. Airlines such

as Lufthansa, Ryanair, easyJet,

British Airways and many more will

all be invited to display their latest

innovations in the exhibition hall.

AviationHackathon.16

We are hosting a dedicated aviation

hackathon over the 2 days of the event

in the exhibition hall, during the irst

day developers will be given the chance

to create new digital tools and products

for airlines. On the second day they will

have a chance to present their ideas

back to the industry and our panel of

expert judges. The winners will receive

a cash prize and access to a private

lunch with senior airline executives.

Limited spaces are available, to sponsor and present your innovations, contact

Martyn McMurray on +44 (0) 207 092 1284 or [email protected] spaces are available, to sponsor and present your innovations, contact

Martyn McMurray on +44 (0) 207 092 1284 or [email protected]

Seminars

A wide variety of topics will be

presented and debated on the

on-loor seminars of the World

Aviation Festival’s exhibition.

The topics and presentation

schedule will be unveiled soon,

so stay tuned and regularly

visit the World Aviation Festival

Website.

University & recruitment zone

With hundreds of senior aviation professionals

attending the congress and taking part in

the exhibition, the World Aviation Festival

represents a fantastic networking platform for

people on the lookout for a new professional

challenge. If your university or recruitment

agency would like to secure a unique space,

please contact Martyn McMurray

on +44 (0) 207 092 1284

or [email protected].

Start up and App Zone

We will be bringing the latest wave of travel industry innovation to the exhibition loor this year at the

Global Aviation Festival. A select group of innovators who are tapping into and disrupting the travel

booking path will be selected to display the latest in personalisation technology, social media integration

and data analytics to help create a more seamless end to end travel experience.

NEW IN 2016

33

Countries attending:

Job titles

United Kingdom

United States

Germany

France

Ireland

Spain

China

United Arab Emirates

Turkey

Netherlands

Switzerland

India

Sweden

Chile

Finland

Japan

South Africa

Canada

Thailand

Hong Kong

Australia

Iceland

Ethiopia

Italy

Nigeria

Qatar

Russian Federation

Argentina

Austria

Jordan

Poland

Hungary

Norway

Romania

Singapore

Vietnam

Yemen

Bahrain

Egypt

Mozambique

Portugal

Saudi Arabia

Algeria

Bangladesh

Botswana

Bulgaria

Greece

Isle Of Man

Pakistan

Belarus

Brunei Darussalam

Central African Republic

Colombia

Denmark

Ghana

Gibraltar

Israel

Kenya

Latvia

Lebanon

Malta

Mexico

Philippines

Republic Of Korea

Rwanda

Slovakia

Sri Lanka

Taiwan

C-Level Executives

Airline

Department

Heads

Airport

Department

Heads

Passenger

Experience

Executives

Operational

Executives

Sales

Managers

Regional

Managers

Business

Development

Managers

Marketing

Managers5%

10%

5%

5%

10%

15%

20%

20%

ATTENDED IN 2015

10%For sponsorship and exhibition

opportunities please contact

Martyn McMurray on

+44 (0)207 092 1284 or e-mail

[email protected]

35

Don’t just take our word for it, hear what senior airline executives have to say about last year’s Aviation Festival.

“Great to catch up with colleagues and meet people with interesting products and services to take back to the ofice”

Pieter Elbers, CEO, KLM

“The event was again another step ahead of other events in this sector”

Andrzej Kobielski, CCO, Enterair

“Great calibre of people attending with great ideas for passenger experience solutions for Ryanair”

Kenny Jacobs, CMO, Ryanair

“Terrapinn allows all of the relevant industry people and vendors to come together as a community and explore the latest ideas and innovations”

Jacob Guerra, Senior Manager,

Marketing Systems and E Commerce,

United Airlines

“I particuarly enjoy the panels and the openness of discussions, they are controversial enough to lush out what is really important in the industry”

Christoph Mueller, CEO,

Malaysia Airlines

“Great to understand from other airlines what they’re doing in terms of mobility and distribution”

Samuel LaCarta, CIO, Vueling

“Right grouping of people from various different industries from low cost to full service carriers and technology providers”

Rob Broere, VP IT, Emirates

“It is my irst time at the event this year but it has been very welcoming and vibrant, great mix of customers and suppliers and a constant buzz from the conference”

Carl Gissing, Director Customer Service, TUI

Testimonials

For sponsorship and exhibition opportunities please contact Martyn McMurray on +44 (0)207 092 1284 or e-mail [email protected]

36

For sponsorship and exhibition opportunities please contact

Martyn McMurray on +44 (0)207 092 1284 or e-mail

[email protected]

CAFE & SEATINGCAFE & SEATING SEMINAR

38

INNOVATIONZONE

37

35

31

34

33

32

NETWORKING LOUNGE

2610 4

40

29

39

30

48

47 46

1

28

11

26

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27

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2325

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59 78

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EXIT

EXIT EXITEXIT

EXIT(DOWN)

EXIT

MA

IN E

NTR

AN

CE

36

36B

Since its inception in 2004 the Aviation

Festival exhibition has grown year-on-

year, last year we catered for over 70

stands and in 2016 we will have 120

exhibitions booths with some 4000+

industry professionals in attendance.

The Aviation Festival is the most cost-

efective sales and marketing platform

in the aviation industry. We provide you

with a unique sales environment where

you have the opportunity to engage with

over 4000 of airlines, airports and other

aviation specialists in one space. We give

you the chance to generate pre-qualiied

sales leads, promote product launches,

build you brand image and maintain key

customer relations all in one place!

Who Sponsors and exhibits?

EXHIBITION

Booked Reserved Sociomantic

Ininiti Software Solutions

Sabre

IBS Software Services

Hepstar

Flightweight

Company No. Company No.

Levaris

Transatel

SES

Holiday Extra

Navitaire

Hitit Computer Services

4

11

12

13

14

15

16

17

20

21

22

23

Company No.

GEE

MTT

Inmarsat

Media Carrier

VM Ware

Skypicker

Paxlife

Matchbyte

Peakwork

Akawai

Proavos

Openjaw

Frosmo

IBM

Lufthansa Systems

McKinsey

Chubb Travel Insurance

Conexxe

15Below

KIU Systems

Aviator by Maximiser

Radixx

OAG

Inlight Dublin

Indra

IFPL

Fusion

Dohop

Yieldr

Rentalcars Connect

Infare

Revenue Management Systems

Certus+

ICTS

Convertio

Pxcom / Adaptive Channel

Hotelbeds

24

25

26

27

28

29

30

31

36

36B

32

34

35

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

63

64

Floorplan correct as of 06 May 2016

• Brand consultants• Check-in and baggage systems• Connectivity Providers • Content, app and interfaces • CRM and loyalty• In-light entertainment & communications• In-light catering• In-store and on site media• Passenger Communications

• Customer analytics and big data• Implementation partners and consultants• POS and Omni-Channel Technology• Payments providers• Inventory Management Systems • In-light technology and media• IT Infrastructure• Crew Engagement and Training Services

• PSS providers• Data and Analytics• Cloud and Storage• BPO and ERP• Security and Cyber Security• Airline Inventory System and Departure Control• System Integrators• RFID• MRO Management Systems

• Aircraft Manufacturers • Amenities• Cabin Interiors• Cabin Consultants, engineers and designers • Cabin management systems cleaning• Cockpit doors• Connectors• Coverings• Designers • Fasteners• IFE• Seating

• Distribution Platforms• Reservation Platforms• Booking Path Ancillary Services• Post-ticket Purchase Ancillaries• On board Services• Airports• Professional Advisory - Lawyers, Banks and Consultants• Fraud Prevention• Mobile Technology• Revenue Management• Loyalty Consultants

38

SPONSORSHIP OPPORTUNITIES

TOP SPONSORS

TAKE PART IN THE WHOLE

EVENT

Innovation podsAre you a travel start-up

with new innovative market

changing technology? Then take

your place in the innovation

zone to showcase your game

changing technology.

Round TablesHost a round table of up to 15

industry professionals around a

key topic

On Floor SeminarsDemonstrate your

technology as part of our on-

loor seminar, allow visitors to

understand the full scope of

beneits your product can

offer them

Thought

Leadership

presentationsDeliver your message as a

thought leader on a chosen

topic to a room of up to 500

senior airline executives

WorkshopsHost an exclusive workshop

of up to 40 airlines on a topic

chosen by you

Case study

presentationsShowcase your best customer

case study to establish

awareness and viability to a

room full of prospects

Panel DiscussionsJoin senior airline executives on

key panel discussions

Exhibition standsTake a stand to showcase

your product or solution to over

4000 industry executives.

Branding

Promote your brand

to over 500 senior airline

executives by taking up high

impact exhibition and theatre

branding at the show.

39

The earlier you book, the more you’ll save.

It is really easy to book your place online.

Go online and book now on

www.terrapinn.com/globalaviation

Standard 2 Day Package

PACKAGE Before

6 May 2016

Premail

by

March 18

Before

29 July 2016

Before

17 June 2016

Before

19 August

2016

Before

8 July 2016Final Price

£1,675£1,415 £1,875 £2,095 £2,195 £2,515 £3,140

£415£310 £475 £525 £565 £615 £685Airlines 2 Day Package

VAT is charged at the current rate and is subject to VAT legislative changes. All bookings will be invoiced at the rate applicable when the booking is made.

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You can also register on our web site at www.terrapinn.com/book-wlca2016

RESERVE YOUR PLACE TODAY

2016 media partners

40

Silv

er

Sp

on

sors

SPONSORS 2016

Pla

tin

um

Sp

on

sor

Ass

oci

ate

Sp

on

sors

Airline Solutions Suite

Ex

hib

ito

rs

Go

ld S

po

nso

rs

global aviation festival program

Documents