glass eye screenworks credentials 2013
DESCRIPTION
The Credentials deck of the digital agency Glass Eye Screenworks. 2013TRANSCRIPT
we turn screens on
November 25, 2013
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
ABOUT US
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !4
Glass Eye makes screen content that makes your audience say “yes”
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !5
a few of our clients
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !6
mobile appson-device demos
retail displays
digital content
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !7
tv spotsproduct launches
web videos
traditional content
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
OUR APPROACH
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !9
we back up to50,000 feet
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
the Digisphere
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© 2013 Glass Eye Screenworks. Proprietary and Confidential.
the Digisphere
!11
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
the Digisphere
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• when your product is relevant, your customer comes to you
• when your media is relevant, your customer volunteers information, without you having to ask for it
• don’t make customers feel like they’re being marketed to!
never chase
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
we deliver
• experiential strategy/brand strategy
• ideation & writing
• production, development, and ongoing support
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© 2013 Glass Eye Screenworks. Proprietary and Confidential.
STRATEGY
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
integrate your ecosystem
• create an integrated, consistent, cohesive digital experience
• each part drives usage & engagement with other parts of the ecosystem
• generate branded earned media • track & deliver previously unobtainable
metrics
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© 2013 Glass Eye Screenworks. Proprietary and Confidential. !17
• branded social media turns users into brand advocates
• 92% of consumers trust earned media compared to 58% of owned media*
• 68% of Facebook users more likely to visit a retailer after a recommendation from a Facebook friend**
* Nielsen Global Consumer Trust Index 2012 ** Omnibus 2012
maximize sociability
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
• users spend 2 hours a day with apps*
• 43% of app time is spent gaming, 26% social networking, 2% productivity*
• only 5% of iPhone users are still actively using an app one month after downloading it **
• app retention creates continuous marketing channel
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* WSJ App Market 2013 ** Appstore Secrets
consider retention
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !19
by driving users to interact with screens, social media, and mobile devices, we can track real usage of engaged eyes on the screen
leverage metrics
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
OUR WORK
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !21
• entirely new in-store experience for wireless carriers
• on-device sales demos both inform and promote
• customers self-teach while waiting to speak with store reps
• app-driven presentations downloaded by store managers, self-update after that
AT&T Device AliveSmartphone & Tablet Sales Demos
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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• 2010 basic attract loops launched on 8 smartphones
• 2013 full-featured presentations launching across all AT&T smartphones*, tablets and experience tables
• 7.5 million views generated in the last 12 months
a retail standardwas born
*except iPhone
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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imitation the sincerest form of flattery
• Verizon copied Device Alive in the first year
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !24
• Sprint & T-mobile have followed suit
imitation the sincerest form of flattery
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
AT&T’s retail experiencewe helped AT&T bridge a customer experience gap
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the trick is creating an experience that is 100% relevant and useful to the consumer in that particular moment or environment
digital signage is about context
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !27
• designed to be seen and not heard – and heard and not seen
• later made into :30 national spot
Porter-Cable
trade show loops
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !28
• “Power of 10” concept tracks evolution of technical creativity for developer audience
meeting openers
BlackBerry 10 Launch
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !29
DOOH touch-screens
• way-finding
• directory
• calendar
• concierge
Avalon Experiential Community
© 2013 Glass Eye Screenworks. Proprietary and Confidential.© 2013 Glass Eye Screenworks. Proprietary and Confidential.
• traditional content
• interactive experiences
• push to online channels
passive screens
Media Components
!30
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• paid advertising on digital billboards
DOOH passive screens
New York & Co
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !32
• serene countryscapes, snowflakes falling on winterscape, etc
• gesture interactions – interact with wall in a gaming or creative environment
DOOH walls
Enhance Your Environment
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !33
digital ecosystem
© 2013 Glass Eye Screenworks. Proprietary and Confidential. !34
but enough about us...
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©2013 Glass Eye Screenworks. All rights reserved. The contents of this presentation and the associated materials are confidential and proprietary to and include trade secrets of Glass Eye Screenworks. Unauthorized use, disclosure, or reproduction is strictly prohibited. These materials may be used only to evaluate a business relationship with Glass Eye Screenworks and for no other purpose.
[email protected] 770-842-1782 @simonjcole www.gesw.com
Simon ColeDirector, Business Development