glamgiving and kiehls collaboration nov 12
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Successfully collaborating to support
Breakthrough Breast Cancer
glamgiving and Kiehl’s successfully collaborated to host pamper and fashion events in November 2012
Our research at the events showed that while being able to support a relevant cause was a strong motivator to attend and added to the enjoyment of the event, the availability of affordable designer fashion was a significant draw
Results also showed a huge appetite amongst Hampstead and Chelsea shoppers for brands to be socially responsible and give something back!
Summed up by one of the ladies “glamgiving has it all: a friendly and professional business, that has fantastic high quality and affordable fashion which it sells for causes I care about”
Key ingredients to success
4
Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)
What encouraged you to visit the store today?
Seeing, touching and getting advice about fashion
Cause a key motivator
“me time” proved popular
http://www.katymadecakes.co.uk/
Irresistible temptations – yummy!
9
Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)
050
100
Overall event
Price of designer clothes
Range of designer clothes
Professionalism of staff
86
57
86
100
14
14
14
29
Very good Good Fair
Tell us what you thought of the event today …?
100% rated team as “professional”
Giving something back
“Today Corporate Social Responsibility
(CSR) has developed into a new
paradigm for business
Companies are moving away from
simply mitigating potentially negative
social and environmental impacts.
They are now thinking about how they
actually do business and how they can
change their business models to better
understand their interaction with wider
society.
For a growing number of companies,
CSR is fundamentally changing the way
they operate.”
N Amos (2009) ‘Growing a Socially
Responsible Business’
14
How socially minded were event attendees?
% agree strongly
Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)
Significant interest in attending another event and donating too!
70 80 90 100
Donate fashion to asimilar event
Come to a similar event
100
86 14
Very likely Fairly likely
Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)
What’s next?
Watch out for more fashion and pamper events with Kiehl’s!
Fancy holding a glamgiving event in your home or in the office, then we’d love to hear from you, simply email [email protected]
Check out our fabulous movie by NUW Creative
http://vimeo.com/45754675
Do good and host your own party or event!